Our campaign in focus
We designed a content strategy with a multi-market approach for kartenmacherei and faireparterie, based on rigorous data collection and in-depth research. Kartenmacherei was founded in 2010 and is now a market leader for personalisable stationary. After their success in the French market, the founders adapted their online shop to the French market under the name faireparterie, which has grown since into its own identity.
We aimed to push awareness, close backlink gaps and create synergies between the French and the German markets. Our main challenge was to bring a new impulse to our wedding campaigns and to broaden our target audience. To strengthen our position as a wedding industry expert, we needed major publishers to cover our stories, and so implemented a wedding study (based on a previously successful campaign) to grab journalists’ attention, their target readers and our clients’ buyers’ persona.
All our conceptualisation was data based. We used competitor identification and analysis and also analysed target group, target media, content gaps and trends.
By the end of our campaign, we had strengthened the backlink profile and increased brand awareness by generating at least 3 media mentions from top news outlets with an average of at least >1 million monthly visits. We also maintained our position 1 ranking and improved rankings in the French market!
