Digital PR

At the beginning of every campaign there is an objective. However, defining a measurable objective is not always easy. Together with your team, our digital PR experts define well defined and measurable objectives and work on how they can be achieved. The main focus here is on implementation. Which content formats are most promising for your company and should be prioritised accordingly? Which metrics should we use to measure the success of our campaign? All these questions will be part of our possible collaboration. We are excited and looking forward to working with you!

To be able to reach a specific target group, you should know it well. This is exactly where our team of experienced PR experts can support you. With our data-driven processes, we analyse which personas fit your brand and how you can best reach them. In the process, we place particular focus on competitor comparisons, analysing content, keyword and backlink gaps, etc., as well as media that is particularly promising for the development and expansion of your reach. Based on our data and educated assumptions, we create a digital PR strategy together.

Reporters, bloggers and journalists are always happy to receive helpful material in the form of interesting data and figures. Often these facts are the foundation of successful articles. Our creative team helps you to analyse and organise the data collected and turn it into interesting campaign ideas. We verify facts and sources and, if necessary, also help with gathering data in the form of research or surveys. Together with your team, we transform data and facts into exciting and target group-oriented content formats.

At the beginning of every successful campaign is an idea. At Peak Ace we are professionals in finding them. Based on your goals, our creative team develops possible hooks and angles that strike a chord with the times and fit your product or service. We are also very happy to support you during the creation process! Whether it’s e-books, interactive graphics, white papers or dynamic landing pages, our team of experienced content marketers, copywriters, designers and web developers will turn your idea into a visual campaign. Of course, we always keep your CI and technical requirements in mind.

Even the best idea is only successful if it is seen. Our team prepares your campaign to be both media-effective and individually tailored to the target medium and seeds it to journalists, editors and influencers in a wide range of media sectors. Our broad network of industry contacts helps us to place your content effectively with your target group and to sustainably increase your reach.

In order to measure the success of our work in the long-term, comprehensive monitoring and reporting is essential. At Peak Ace, we work transparently and are driven by data. This is also reflected in our digital PR measures. We work with a variety of tools and focus on your KPIs. Within our proven monitoring processes, we evaluate the success of our joint campaigns in real time and examine them regarding their performance. This allows us to apply learnings directly and dynamically to existing and future campaigns.