Paid Search

Through qualified advice, support and management, we ensure that you get more out of your PPC campaigns on Google Ads, Microsoft Advertising and Seznam. For this, we take over the whole process to deliver the best results. This includes: Campaign setup, keyword research, ad text optimisation and expansion of your portfolio. In addition, we check the results and work with analytics figures to improve the quality of your website visitors. Since you know your company best, we develop the PPC strategy with your input. As a certified Google Premier Partner and Microsoft Select Agency Partner, we get early access to betas and new features. We use this knowledge and product advantage to your advantage.

The relevance of product data has increased in recent years. Google Shopping, Amazon Product Ads, Criteo and other price and product portals have contributed to this. To ensure that your products appear in the best light, we take care of setting up and maintaining the product data in these portals. We only need your standard feed. To ensure high quality, we continuously optimise your feed using product data feed optimisation tools such as ProductsUp. Continuous testing gives us the information we need to identify the optimal settings for your needs.

We create an insightful live reporting dashboard that you can access at any time. This ensures you always know what the current status is. We also integrate other marketing channels into the reporting on request, so that you can make decisions on the basis of central cross-channel reporting. According to your wishes, we will keep you up to date in regular calls or emails. Together with you, we evaluate the goals of the accounts in order to optimise them, allocate budgets and test new strategies and hypotheses.

We support your in-house team in running successful PPC campaigns. In dedicated regular or one-off audits, you will receive detailed analyses of your accounts and performance, which includes recommendations for action and a concrete implementation plan. If you need support in setting up an internal SEA team, we will assist you with interim management to define and implement processes until you are able to do it yourself. We also train your future PPC managers in Google Ads and other PPC tools through workshops and training sessions.

With tools and artificial intelligence, we support and automate the processes in SEA. We use the time gained for manual optimisation measures. External tools such as ProductsUp, Optmyzr, Adalysis, or AI tools help us just as much as our own solutions and scripts. This is how we get the most out of your campaigns. AI also helps us make data-driven decisions, improve targeting and maximise overall performance. By using AI, we have the ability to not only save time and reduce costs, but also increase the conversion rate of our customers.

Do you want to grow and expand your core business to other countries? We will support you! Our certified SEA experts cover over 20 languages and work according to the principle ‘localise, not just translate!’ The control, planning, and implementation is all carried out centrally by your dedicated contact person at Peak Ace.