Paid Search

Our qualified advice, support and management ensures that you get more out of your PPC campaigns on Google Ads, Microsoft Advertising and Seznam. We handle the whole process to deliver the best results. This includes campaign setup, keyword research, ad text optimisation and expanding your portfolio. In addition, we check the results and work with analytics figures to improve the quality of your website visitors. Since you know your company best, we develop the PPC strategy with your input. As a certified Google Premier Partner and Microsoft Select Agency Partner, we get early access to betas and new features and use this knowledge and product advantage to your benefit.

The relevance of product data has increased in recent years – partly due to the contributions of Google Shopping, Amazon Product Ads, Criteo and other price and product portals. To ensure that your products are seen in the best light, we take care of setting up and maintaining the product data in these portals. All we need is your standard feed. We continuously optimise your feed using product data feed optimisation tools such as ProductsUp to ensure the best quality. Continuous testing gives us the information we need to identify the optimal settings for your needs.

We create an insightful live reporting dashboard that you can access at any time. This ensures you always know what the current status is. On request, we also integrate other marketing channels into the reporting, allowing you to make decisions based on central cross-channel reporting. According to your wishes, we will keep you updated in regular calls or emails. Together with you, we evaluate the goals of the accounts in order to optimise them, allocate budgets and test new strategies and hypotheses.

We support your in-house team in running successful PPC campaigns. In dedicated regular or one-off audits, you will receive detailed analyses of your accounts and performance, which includes recommendations for action and a concrete implementation plan. If you need support setting up an internal SEA team, we will assist you with interim management to define and implement processes until you are able to do it yourself. We also train your future PPC managers in Google Ads and other PPC tools through workshops and training sessions.

We support and automate SEA processes with tools and artificial intelligence, utilising the time saved for manual optimisation measures. External tools such as ProductsUp, Optmyzr, Adalysis, or AI tools help us as much as our own solutions and scripts. This is how we get the most out of your campaigns. AI also helps us make data-driven decisions, improve targeting and maximise overall performance. Using AI enables us to save time, reduce costs and increase the our customers’ conversion rates.

Do you want to grow and expand your core business to other countries? We’ll support you! Our certified SEA experts cover over 20 languages and work according to the principle ‘localise, don’t just translate!’ The control, planning, and implementation is all carried out centrally by your dedicated contact person at Peak Ace.