Recruiting clients for a recruiting specialist (2022)

“More performance in recruiting”: how we performed for this European company

Our campaign in focus

Since it was founded in 2003, Softgarden‘s goal has been to improve and streamline the recruiting process for both employers and applicants. They do this through software that manages the recruiting process from start to finish.

We wanted to help Softgarden by increasing leads, decreasing CPL and raising both top search impression share and CTR. We knew we needed to target users involved in hiring at every level – and that these users also had to be interested in improving the hiring process.

We reached our goal through constant optimisation, lowering CPL while more than doubling the number of leads. This cooperation set the foundation for a long-term leading position in the recruiting sector.

Objectives

We aimed to increase leads, top impression share and CTR, and decrease CPL. We also aimed to improve the industry average tracking and cookie consent opt-in rate as well as tracking setup.

Strategy

We wanted to widen our keywords and find our audience, topics and placements with Google Insights Finder. We aimed to improve CTR and cookie opt-in through optimised ad copy and cookie concept banner as well as by targeting niche traffic and running search, display and video campaigns.

Implementation

We improved ad copy and added more campaigns to increase reach. We also added generic campaigns fields, targeted competitors, focused on trust elements to stand out and supported search campaigns with display and video. We also boosted awareness with low-cost CPCs and building up target groups to be retargeted in search.

Awards we’ve won

„BEST INTEGRATED CAMPAIGN"

(LARGE)

„BEST USE OF DATA"

(PPC Large)

„BEST GLOBAL CAMPAIGN"

„ROI CAMPAIGNE OF THE YEAR"

“Teaming up with Peak Ace enabled us to massively increase our inbound lead supply. Furthermore, we implemented a complex tracking strategy together. This helped us lift our marketing and sales performance across all B2B channels to become one of the key players in the HR tech industry within the last 3 years.”

Andreas Poell

Head of Performance Marketing