Our campaign in focus
Since it was founded in 2003, Softgarden’s goal has been to improve and streamline the recruiting process for both employers and applicants. They do this through software that manages the recruiting process from start to finish.
We wanted to help Softgarden by increasing leads, decreasing CPL and raising both top search impression share and CTR. We knew we needed to target users involved in hiring at every level – and that these users also had to be interested in improving the hiring process.
We reached our goal through constant optimisation, lowering CPL while more than doubling the number of leads. This cooperation set the foundation for a long-term leading position in the recruiting sector.