Resources

Our Whitepapers and Guides

Digital PR & AI – Is Off-Page Optimisation Back in Vogue?

Earned media, citable content, and strategic GEO

Search engines alone aren’t enough anymore. Consumers are increasingly turning to AI systems for guidance – and those systems rely on trustworthy third-party sources. To be visible in LLM responses, a new strategy is needed: digital PR that focuses on earned media, data-driven content, and targeted source building.

In this whitepaper, readers will learn how to:

Understand which sources LLMs actually cite – and why 82 per cent of citations come from earned media
Use the 20-outlets approach to pinpoint the media that have the greatest impact on AI visibility
Prepare content so that journalists and AI models can use it directly
Build a lightweight monitoring setup to keep visibility on track long-term

Practical, immediately actionable, and built on data from the Muck Rack Report 2025 – combined with years of expertise in SEO, content, and digital PR.

Get access here

Scale Your Brand Globally with Localised Digital Marketing

Unlock international growth by combining internationalisation and localisation

Reaching new markets takes more than translation. Learn how to adapt your digital marketing strategy to different cultures, languages, and behaviours for measurable ROI.

Our whitepaper shows you how to:

Identify the right markets for expansion
Adapt your SEO, paid media, and content for local audiences
Measure the ROI of localisation strategies

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From Downloads to Lifetime Value: Smarter App Marketing Starts Here

Sustainable app growth through strategy, creativity, and automation

Acquiring users is just the first step. To drive real value, app marketers need to think beyond installs—towards long-term engagement, retention, and ROI.

Our latest whitepaper reveals how to:

Navigate the evolving app advertising landscape across Google, Apple, Meta, TikTok & more
Set smart KPIs, allocate budget effectively, and optimise for real business impact
Create high-performing creatives tailored to each platform and audience
Master cross-channel strategies that convert installs into active, loyal users

Get practical tips, proven tactics and forward-looking insights—backed by years of performance marketing expertise.

Get access here

Optimise your content for AI-driven search

A Practical Guide to LLM Optimisation

LLMs (Large Language Models) are changing the way users discover and consume content. To stay visible in AI-driven search, brands need to optimise their content for these new algorithms. Our expert guide provides actionable insights to help you adapt and thrive in this evolving landscape.

What you’ll learn in our guide:

How to structure content so LLMs recognise it as a reliable source
The key differences between SEO and LLM optimisation
Technical best practices, including structured data and API integration
Practical tools and methods to enhance visibility in AI-powered systems
A step-by-step roadmap for future-proofing your content strategy

Get access here

Get Your Free Guide on Why SEO Starts with Brand

Download our expert whitepaper to learn why strong branding is the foundation of modern search success – and how to integrate it into your SEO strategy.

In today’s digital landscape, users and algorithms alike prioritise brands they trust. That means ranking well in 2025 and beyond isn’t just about keywords and links – it’s about recognition, credibility, and consistency. In short, it’s about branding.

In this whitepaper, our experts unpack the increasingly intertwined relationship between branding and SEO, backed by industry insights and actionable steps. Whether you’re a marketing leader, SEO practitioner, or business owner looking to build sustainable growth, this guide is for you.

Get access here