Paid Social

Users who were already close to a conversion are particularly receptive to re-targeting ads on social media platforms. We help to re-target your customers via relevant social media channels such as Facebook and Instagram, but also via LinkedIn or Twitter. And not somehow, but dynamically and directly with the appropriate products and content that your users are already interested in. We create activating incentives for you that are adapted to the respective stage of the user in the marketing funnel. In addition, we support you in collecting valuable data and signals from your target group, which you can use to reach new and similar users for your business growth.

We keep an eye on your ROAS and help you to implement optimisations of any kind. Whether it’s traffic to a specific page, re-targeting website visitors or targeted “brand performance”, we’ll show you possible target groups and recommend adverts to match. By scaling your advertising account vertically and horizontally and taking your Corporate Identity/Corporate Design into account, we support you in exploiting the maximum potential of your social media campaigns. All our ads go through an internal quality control as well as a final approval process by the respective client before they go live.

In Paid Social, A/B testing of ads, target groups and bids is an integral part of our workflow. Whether red background instead of blue, short copy vs. long copy, CTA at the beginning or at the end, emoji yes/no or form of address, informal vs. formal is tested – we not only optimise ads depending on the target group, but also test your entire social media communication. For these holistic A/B testings, we use so-called split tests, both in day-to-day operations and on request, e.g. within Facebook’s “Test & Learn” product. We also conduct conversion and brand lift studies. Building on all of this, we work with you to (further) develop your ad and overall paid social strategy.

We support you with all tasks or take over these directly for you. For example, you can benefit from our expertise in integrating the Facebook pixel and common tracking implementation methods. In addition, we create a product catalogue of your inventory for you so that you can use dynamic catalogue sales campaigns for sales.

We use various tools to automate tasks and workflows so that we can use the time saved for further manual optimisation measures to get even more out of the campaigns. One of these tools is ProductsUp, which we use to optimise your feeds.

For example, do you collect important contacts for different industries via Facebook or LinkedIn? We also support you with products and services that require explanation in order to score points in the acquisition of new customers. For lead generation, we either use lead forms on the respective platform or optimise the ads to generate leads on the website. We also take over the integration of the existing CRM system on the respective platform in order to transfer leads directly into it.

Our campaign evaluation goes far beyond the usual reports of the respective advertising platforms. With our individualised dashboards, you not only learn how high the costs per action were, but also see how your campaign performance behaves with regard to different target groups and ads. We list all your data in a structured way so that you have a complete overview of your relevant channels at all times. The use, the utilisation as well as the benefit of your marketing budget becomes much clearer.