Our campaign in focus
Zava offers an important contribution to this new medical landscape – telemedicine. Online medical services of this kind were almost unheard of before COVID, but now, they’re essential. We worked with Zava, a European e-heath provider, to create a data-driven content strategy that positioned it as an expert and innovator within the medical field.
Rigorous research, elevated by a partnership with a reputable marketing research institute, produced data on medical topics still largely ignored within the media and society. We packaged this data to easily form the basis of content pieces, on subjects ranging from how childless women can face social exclusion (whether they are voluntarily childless or not), to topics of digitalisation of the medical field and more. While tackling taboo subjects, our outreach strategy also embraced the scrutiny that the COVID-19 pandemic placed on healthcare systems and medicine worldwide. Our results dramatically improved Zava’s profile, greatly increasing its authority score with a huge rise in media mentions. The results were staggering!
In Zava’s own words:
“We’re thrilled with our partnership witH peak Ace. Dominique’s team worked with us to create and implement a brilliant outreach strategy, putting toegher excellent, trust-building content in the healthcare sector. Thanks to our productive collaboration, smart use of digital PR and synergies between us and Peak Ace, the campaign was so successful we can’t wait to roll it out internationally.”
– Dan Kelly, Head of SEO, Zava
