Trust me, I’m an online doctor

“Discreet and convenient online healthcare”: how we delivered for this global company

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Our campaign in focus

Zava, a European e-heath provider, offers an important contribution to the medical landscape – telemedicine. Online medical services of this kind were almost unheard of before COVID, but now, they’re essential.

We worked with Zava, to create a data-driven content strategy that positioned it as an expert and innovator within the medical field. Rigorous research, elevated by a partnership with a reputable marketing research institute, produced data on medical topics still largely ignored within the media and society. We packaged this data to form the basis of content pieces on topics.

Our results dramatically improved Zava’s profile, greatly increasing its authority score with a huge rise in media mentions. The results were staggering!

Objectives

Increase brand awareness and strengthen Zava’s status as a health expert with authoritive media outlet mentions, strengthen backlink profile with coverage from media, increase referral domain traffic of visits.

Strategy

We performed a content and backlink gap analysis, researched trending topics and competitor comparisons, and ultimately created an integrated and trust-building content strategy through three data- driven campaigns.

Implementation

We created campaigns that stood out with reliable data, stand-alone landing pages, excellent editorial content, interactive diagrams and statistical assets. Expert statements were included to increase trustworthiness, we utilised newsjacking, and organised press releases to increase reach.

Our award-winning work

"Global Organic Content Campaign of the Year"

"Best Global Outreach Campaign"

"Best Global Interactive Campaign"

„Best Use of PR in a Search Campaign"

"Global Content Strategy of the Year"

"Global Health & Beauty Campaign"

"Best Use of Search - B2C"

(SEO)

"Best Use of Content Marketing"

“We’re thrilled with our partnership with Peak Ace. Dominique’s team worked with us to create and implement a brilliant outreach strategy, putting together excellent, trust-building content in the healthcare sector. Thanks to our productive collaboration, smart use of digital PR and synergies between us and Peak Ace, the campaign was so successful we can’t wait to roll it out internationally.”

Dan Kelly

Head of SEO