AI solutions with Peak Ace: unique, efficient and future proof

Our smart solutions combine expertise and innovation for maximum efficiency

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Profit from our AI expertise for maximum efficiency increases

Software based on artificial intelligence (AI) is only as good as the person who is operating and controlling it with a strong strategy and learned competence. We support our clients with AI where it offers the greatest added value at the current stage of development. AI can be used as a tool for speed, data-driven optimisation or better budget efficiency – as well as for intelligently optimising and automating various activities.

AI, when used correctly, leads to the efficiency gains that companies urgently need to remain competitive in marketing. However, AI can’t do everything alone. The strategic conception, subject-specific deep-dive analyses, budget-oriented prioritisation and quality assurance are, and remain in, the hands of our experts.

Using AI for higher marketing efficiency

Data analysis and predictive analytics

AI-based analyses are proving particularly helpful in practice. Paid advertising, organic search, digital analytics and CRO all benefit from continuous analyses of large data volumes and corresponding predictions of user behaviour.

Speed

The use of AI is extremely useful not only for generating ideas but also for data analyses and translations or localisations. The advantage: projects are realised faster and with more flexibly.

Increased capacities

When request volume is high, AI allows for increased performance potential. Just some of the uses of AI-based technologies are in campaign creation or while producing editorial content.

Inspiration

The use of AI also works well on a creative level. We enrich our idea generation processes with data points from AI tools. This sometimes opens up new perspectives and scope for action.

Sharing our learnings- with clients and beyond

We currently work with over 9,000 tools in the MarTech engine room. In terms of AI, in addition to flagships such as ChatGPT, the number of tools that can be used in visual (image/video), speech and data-based predictions is in the three-figures. How do you keep track of them all?

We help our clients to tackle the current “Paradox of Choice” around AI.

Inter-departmental exchange

Our CEO Bastian Grimm is a keynote speaker on the topic of AI. In addition, as an agency we have benefited from extensive contacts in the marketing scene for over 15 years. This promotes continuous conversation and knowledge exchange around artificial intelligence.

Industry-leading knowledge sharing

As an agency we are rich in knowledge around the topic of AI, which we’ve earned by working with clients who operate in and across a wide range of industries. As with all elements of marketing, we share our findings and knowledge across industries wherever possible. Through just one quick change, opportunity costs can be avoided, and positive results can be accelerated.

Prompt optimisation

ROI in the course of using AI tools follows from using the most effective prompts possible. For this reason, we constantly review and refine our prompts in all departments.

We attend the most important conferences – in and outside of the industry

Peak Ace CEO Bastian Grimm at his opening talk at SEOkomm 2022 in Salzburg.

AI is only as good at the person who manages it: avoiding garbage in, garbage out

AI in marketing can come against a variety of challenges

AI output is only as good as the quality of the training data.
AI doesn’t always take data quality into account (e.g., when the sample size is too small).
You can’t always take AI at its word, as it has a tendency to misjudge the reliability of facts.

Specific Large Language Models (LLM) - like ChatGTP – have their own weaknesses

LLMs are often based on data that is outdated by the time it’s called into use.
Biases in training data can lead to false conclusions and be discriminatory.
LLMs are often trained in English, resulting in sub-par quality in other languages.

This Is how AI is used in our different departments

Human expertise meets artificial intelligence

Content & Digital PR

Organic Search (SEO)

Marketing
Automation & CRO

Digital Analytics

Paid Search & Paid
Social

Display & Video
Advertising

Case study: Machine Learning with “Biddy”

Our clients benefit from over 10 years of successfully developed machine learning algorithms. The Google Ads algorithm performed insufficiently for our needs and that, along with missing functions, opened the door for us to develop our own evolutionary machine learning algorithm. Based on data that is updated hourly from Google Ads API, our bid management system “Biddy” has generated better results than the proprietary options from Google Ads for our clients for several years now.