We’ve got more great awards news to share with you! Last night, Peak Ace took home 7 European Paid Media Awards with our clients Concardis and SharkNinja!
After being nominated for 10 awards, here’s what we won:
- Shopping Ads Campaign of the Year: Peak Ace & SharkNinja Spain – Cleaning Spanish houses since 2020
- Paid Search Campaign of the Year: Peak Ace & SharkNinja Spain – Cleaning Spanish houses since 2020
- Retail Campaign of the Year: Peak Ace & SharkNinja Spain – Cleaning Spanish houses since 2020
- Finance Campaign of the Year: Peak Ace & Concardis – Tracking the way to higher card acceptance in Germany
- Best Use of Data: Peak Ace & SharkNinja Spain – Cleaning Spanish houses since 2020
- Best Use of Attribution: Peak Ace & Concardis – Tracking the way to higher card acceptance in Germany
- Best Use of Automation: Peak Ace & Concardis – Tracking the way to higher card acceptance in Germany
CEO Bastian Grimm said of the wins:
“Wow! We’re so pleased to be recognised 7 times by the European Paid Media awards. Thank you to Don’t Panic Events and the judges for a great ceremony. Of course, I also want to say a huge thank you to our clients for your trust with these campaigns and to the Peak Acers who made them possible. Cheers!”
A closer look at our 2023 award-winning campaigns:
Peak Ace & SharkNinja: Cleaning Spanish houses since 2020
SharkNinja, a vacuum and cleaning supplies retailer, wanted to expand its operations into Spain. Encouraged by their great progress in Germany, the client challenged us to up their revenue in 2022 and increase ROAS.
We targeted search and shopping. Having experienced major success in Germany, we chose a similar search structure with clean divisions between brand and generic, as well as category and non-category keywords. Meanwhile, shopping was our main conversion driver. We decided to continue running a standard shopping campaign with a category split on the ad group level until July 2022. With Google sunsetting ETAs we switched exclusively to RSAs and introduced headlines which contained different USP, as well as ad customizers. From August, we also decided to migrate to PMax. Our creative solutions led to great results.
The result was a hugely profitable campaign. We outperformed our client’s targets, achieving 126% of the 2022 revenue target and 125% of the 2022 ROAS target. We leveraged automation opportunities by using creative ad customizer discount adaptions via self-built KNIME workflows. The whole approach was extremely efficient. There was no additional cost for the client and/or agency due to the usage of open-source software, and the client was delighted.
SharkNinja said:
“Peak Ace has been instrumental in driving our business forward. The team’s strategic approach to pay-per-click marketing has been a game-changer for us, and we are thrilled with the results. Peak Ace has demonstrated a deep understanding of our industry, a commitment to excellence, and an unwavering dedication to achieving our goals. Thank you for your exceptional service and for being a true partner in our success.”
Peak Ace & Concardis – Tracking the way to higher card acceptance in Germany
Nets, a payment solution provider, requested our help to increase sales volume from non-brand search campaigns. The goals were to increase sales in 2022 and to keep the cost per sale low. The initial average monthly budget for non-brand campaigns was also significantly cut at the end of Q3, so we had a challenge on our hands.
To reach our target audience frequently and generate leads efficiently, we based our digital strategy on two media channels: paid social (Meta) and paid search (Google Ads and Microsoft Advertising). Programmatic display retargeting played a supporting role. Most excitingly, we achieved GDPR-compliant tracking independent of 3rd party cookies, used AI fed with CRM-based signals guided by human supervisors to achieve outstanding results, and worked collaboratively and tactically to implement our strategy.
These creative solutions had great results. We overachieved our sales goal by +31% and our average cost per sale goal was only –36% below target. Even though category interest in Q3 was at its lowest since 2019, we managed to make June, July and August our three most successful months for sales volume.
The client was also very pleased:
“Peak Ace has been our preferred digital media partner for more than 5 years from the first test leads starting from zero to delivering 5-digit B2B leads yearly across 6 markets, and still increasing. Peak Ace is considered an intrinsic part of our marketing team, delivering invaluable assistance on both tactical, strategical and technical challenges. They have adapted as our company has grown and changed, always with the focus on how to support us the best. I have a strong feeling that even better things are to come in the future.”
About the European Paid Media Awards
The Paid Media Awards work to recognise good work in what is an exceptionally competitive space. These awards aim to “shine a light” on the people behind paid media’s contribution to advertising sales and media planning – and the profits that come with these things. Find the full list of 2023 winners on their website.
