Marketing Automation

Marketing automation can be used to make marketing processes more efficient. Automates recurring tasks such as sending emails, segmenting contacts or tracking interactions. Peak Ace helps your marketing teams work more efficiently. Create personalised campaigns based on the needs of your customers. Marketing automation helps you improve the ROI of marketing campaigns. Make the effectiveness of your campaigns measurable. Together we will improve your marketing strategies and measure your success.

Benefit from the Marketing Tool Stack – a variety of tools we use to automate and optimise marketing processes. These include tools for data collection and analysis, email marketing, social media management, search engine optimisation, content marketing and much more. There are many advantages to using it, such as greater efficiency, better decision-making through data analysis, improved customer communication and higher conversion rates. When selecting tools, we make sure that they can be seamlessly integrated with each other and that they meet the requirements of your company. With an effective marketing tool stack, you increase the competitiveness of your company and use your marketing budget more efficiently.

Marketing Automation and Google Cloud complement each other perfectly to automate and optimise marketing processes. The Google Cloud Platform offers numerous functions that can be used for data collection, analysis and processing. Make informed decisions when creating personalised marketing campaigns. Marketing automation tools can be integrated into the Google Cloud to automate marketing processes such as lead generation, email marketing and social media management. Machine learning capabilities in the Google Cloud tailor marketing campaigns to the needs and interests of the target audience. Together, Marketing Automation and Google Cloud offer a powerful combination.

Marketing automation and the data warehouseenable personalised interactions with customers. The data warehouse – the central database – collects a large amount of data from various sources for this purpose and transforms and organises it. The data warehouse can produce complex analyses and reports to assist with marketing decisions. Develop personalised marketing campaigns based on the individual needs and preferences of your customers. Data warehouse integration improves your effectiveness of marketing strategies and increases sales. Use this opportunity for improved user engagement.

Scripts are programmes that support marketing automation platforms. Scripts & automation enable the automation of recurring tasks such as sending emails, segmenting contacts, or tracking interactions. It is possible to determine when and how a certain action is to be carried out. For example, automation could determine that users automatically receive a personalised email or advertisement when they view a particular product. By using scripts and automation, marketing teams can work more efficiently and shorten the response time in terms of customer interaction.

Nearly half of all online shoppers use product search engines like Google Shopping to find products online. This makes it all the more important that you promote your product on the right platform. We select the relevant product search engines for you and optimise your product data feed for each platform. As usual, we make the results measurable and manage your campaigns on a product level. Our intelligent bid management system controls both CPC bids (Google Shopping, Product Listing Ads) and delisting. We track your campaign at all times and our integrated reporting system allows you to track the performance of your campaign at any time.