Marketing Technology

Do you want to optimise your business-relevant key figures and need an overall view of the performance of your individual marketing channels? Our team will design a tracking and data analysis strategy for your individual business goals. To do this, we measure interactions on your website and link these values with data from your CRM in Google Analytics. From granular to comprehensive, you can use the available data to find the right levers and carry out optimisations in a targeted manner.

With our professional consulting approach, visitors to your site become customers. Because we analyse the needs and behaviour of your users in order to then optimise your site based on conversion-psychological principles. Based on this data, we analyse the greatest potential and create a suitable optimisation strategy together with you. Through our consulting services, the creation of conversion-optimised designs or successful A/B test variants, we achieve a long-term increase in your conversion rate and, as a result, your ROI.

The most reliable way to save time is through automation. So, we have developed Google Ads scripts to reduce time-consuming processes and additionally create a control instance for the correct playout. With our tools such as the ‘Anomaly Detector’ or the ‘Common Pitfalls’, you can immediately see in a clear dashboard where there is a need for action with your ads. Our script called ‘GEO-Bidder’ dynamically implements bid adjustments according to the performance of the region and thus ensures more profitable ads. With our support, you can automate your performance marketing activities, optimise your KPIs and always keep an eye on the correct playout via Google Ads.