A clean path to growth

Taking the “work” out of housework: how we delivered for this global brand

Our campaign in focus

SharkNinja, a vacuum and cleaning supplies retailer, wanted to further expand its operations in Europe. After already delivering strong results in 2020, the client challenged us to double their revenue by the end of 2021. Our objectives were to increase revenue, increase conversion rate and increase ROAS.

We performed an in-depth audit and got to know our target audience, then got to work with our data-driven strategy. We implemented our optimised structure masterfully, utilising a few important tools like ads customizers, Google Ads, KNIME and more, and launched new products while increasing both efficiency and CVR. We also made Black Friday work for us.

Ultimately, we overdelivered on our objectives. Revenue more than quadrupled, while ROAS and CVR saw significant increases.

Objectives

We aimed to increase revenue, increase conversion rate and increase ROAS while staying in budget. We were confident that our strategy would pay off.<br />

Strategy

Our strategy was both data-driven and successfully executed. It involved performing an in-depth account audit and determining our customer first of all. Then we implemented an optimised structure and increased traffic through new products, relevant ads and customised price insertions.

Implementation

We introduced a new Search structure and ad customizers. We also reviewed all our extensions and introduced new optimised wording. We also made the most of Black Friday, pushing the campaigns to maximum potential. We also optimised our Shopping with Google Merchant Center promotions.

Awards we’ve won

"European eCommerce Search Campaign of the Year"

"Paid Search Campaign of the Year"

"Best use of Data"

"Best Use of Automation"

"PPC Campaign of the Year - B2C"

"Best Use of Data"

"Best Use of Personalization"

"Best Use of Search - Retail/E-commerce"

(PPC)

"Best Use of Data"

(PPC)

"Best Integrated Campaign"

"Best European PPC Campaign"

"Best Use of Search - B2C"

(PPC)

Most Innovative Campaign"

(PPC)

"Best PPC Campaign - Large"

"Best Use of Data"

(PPC)

“Peak Ace has played a crucial part in growing our digital presence in Germany in the past year. This involved reorganising the account and introducing a new account structure, alongside the clever use of ad customizers, which both increased sales and cut the cost per acquisition.”

Michael Majale

Paid Search Specialist