Our campaign in focus
SharkNinja is a pioneer in small household appliances and cleaning solutions that fit the lifestyles of busy people around the world. What started as a small family business in 1994 is now a global brand active in nine countries, including the USA and China.
After a promising 2020, the client decided to launch multiple new products with us, with ambitious goals in mind. They expected to double revenue and increase CVR to 1%. Efficiency-wise, our benchmark was the previous year’s ROAS. So, we aimed to double revenue while also improving on ROAS and CVR.
We built a new structure to better reflect the categories and boost brand awareness, aligned ad copy with our 45+ year old target audience, and provided additional signals to Google. Through these measures and more, we managed to over deliver on our objectives. Over the course of the campaign, revenue more than quadrupled, while both ROAS and CVR saw significant increases.
In SharkNinja’s own words:
“Peak Ace has played a crucial part in growing our digital presence in Germany in the past year. This involved reorganising the account and introducing a new account structure, alongside the clever use of ad customizers, which both increased sales and cut the cost per acquisition.”
– Michael Majale, Paid Search Specialist at SharkNinja
