Your Browser Does Not Support JavaScript. Please Update Your Browser and reload page. Have a nice day! Peak Ace & SharkNinja: our campaign in focus | - Peak Ace

How can we support your business?

Contact Persons

    *compulsory field







    Peak Ace AG. Leuschnerdamm 13, 10999 Berlin | Telephone: +49 (0)30 – 832 117 447

    A clean path to growth (2020)

    Taking the “work” out of housework: how we delivered for this global brand

    Our campaign in focus

    SharkNinja, a vacuum and cleaning supplies retailer, wanted to further expand its operations in Europe. After already delivering strong results in 2020, the client challenged us to double their revenue by the end of 2021. Our objectives were to increase revenue, increase conversion rate and increase ROAS. 

    We performed an in-depth audit and got to know our target audience, then got to work with our data-driven strategy. We implemented our optimised structure masterfully, utilising a few important tools like ads customizers, Google Ads, KNIME and more, and launched new products while increasing both efficiency and CVR. We also made Black Friday work for us.

     

    Peak Ace Case Studie Pillars

     

    Ultimately, we overdelivered on our objectives. Revenue more than quadrupled, while ROAS and CVR saw significant increases.

    Objectives

    We aimed to increase revenue, increase conversion rate and increase ROAS while staying in budget. We were confident that our strategy would pay off.

    Strategy

    Our strategy was both data-driven and successfully executed. It involved performing an in-depth account audit and determining our customer first of all. Then we implemented an optimised structure and increased traffic through new products, relevant ads and customised price insertions.

    Implementation

    We introduced a new Search structure and ad customizers. We also reviewed all our extensions and introduced new optimised wording. We also made the most of Black Friday, pushing the campaigns to maximum potential. We also optimised our Shopping with Google Merchant Center promotions.

    Awards we’ve won

    European eCommerce Awards 2022
    "European eCommerce Search Campaign of the Year"
    European Paid Media Awards 2022
    "Paid Search Campaign of the Year"
    "Best use of Data"
    "Best Use of Automation"
    Global Digital Excellence Awards 2022
    "PPC Campaign of the Year - B2C"
    "Best Use of Data"
    "Best Use of Personalization"
    Global Search Awards 2022
    "Best Use of Search - Retail/E-commerce"
    (PPC)
    "Best Use of Data"
    (PPC)
    "Best Integrated Campaign"
    "Best European PPC Campaign"
    European Search Awards 2022
    "Best Use of Search - B2C"
    (PPC)
    Most Innovative Campaign"
    (PPC)
    "Best PPC Campaign - Large"
    "Best Use of Data"
    (PPC)

    “Peak Ace has played a crucial part in growing our digital presence in Germany in the past year. This involved reorganising the account and introducing a new account structure, alongside the clever use of ad customizers, which both increased sales and cut the cost per acquisition.”

    Michael Majale

    Paid Search Specialist

    Peak Ace Latest

    Want to find out more about us? Peak Ace Latest is home to all our exciting agency news.
    Success for Peak Ace at the 2024 European Content Awards
    • 2024
    • Awards
    • Content
    • European
    Success for Peak Ace at the 2024 European...
    SGE Deep Dive – what does Google’s SGE mean for the travel industry?
    • ai
    • Google+
    • SGE
    • Travel
    SGE Deep Dive – what does Google’s SGE...
    Unveiling Peak Ace’s GPT Suite
    • ai
    • chatgpt
    Unveiling Peak Ace’s GPT Suite
    Peak Ace nets 6 Global Content Awards for 2023
    • Awards
    • Content
    • global
    Peak Ace nets 6 Global Content Awards for...
    Peak Ace celebrates more double award wins!
    • Agency
    • Awards
    • Digital
    • European
    • Excellence
    • global
    Peak Ace celebrates more double award wins!
    Peak Ace wins again at the European Paid Media Awards
    • Awards
    • European
    • paid media
    Peak Ace wins again at the European Paid...
    Peak Ace wins European eCommerce Large Agency of the Year
    • Awards
    • ecommerce
    • European
    Peak Ace wins European eCommerce Large Agency of...
    Peak Ace x SMX Advanced 2023
    • advanced
    • SEO
    • SMX
    Peak Ace x SMX Advanced 2023
    Our first Digital Marketing Meetup
    • Digital
    • Marketing
    • meetup
    Our first Digital Marketing Meetup
    What is OpenAI’s latest web crawler: the GPTBot?
    • ai
    • chatgpt
    • News
    What is OpenAI’s latest web crawler: the GPTBot?
    Peak Ace wins at the 2023 Global Search Awards
    • Awards
    • global
    • Search
    Peak Ace wins at the 2023 Global Search...
    Dominique Harris joins SMX Advanced Advisory Board
    • News
    • SMX
    • SMX Advanced
    Dominique Harris joins SMX Advanced Advisory Board
    The impact of ChatGPT on content marketing
    • ai
    • chatgpt
    • Content Marketing
    • News
    The impact of ChatGPT on content marketing
    Wins for Peak Ace at the Global Agency Awards 2023
    • Agency
    • Awards
    • global
    Wins for Peak Ace at the Global Agency...
    Peak Ace wins at the European Search Awards 2023
    • Awards
    • European
    • Search
    Peak Ace wins at the European Search Awards...
    SaaStock local events and “the rise of AI”
    • ai
    • events
    • News
    SaaStock local events and “the rise of AI”
    SEOkomm attendees find AI-generated texts on par with human-crafted ones
    • ai
    • events
    • News
    SEOkomm attendees find AI-generated texts on par with...
    Peak Ace pre-SMX event: Drinks, dinner, and an exclusive AI talk
    • events
    • SMX
    • SMX Advanced
    Peak Ace pre-SMX event: Drinks, dinner, and an...
    Developments in generative AI tools worth knowing about
    • ai
    • digital marketing
    • News
    • SEO
    Developments in generative AI tools worth knowing about
    Peak Ace win at the 2023 European Content Awards!
    • Awards
    • Content
    • European
    Peak Ace win at the 2023 European Content...
    What does the rise of AI-generated content mean for SEO? 
    • ai
    • News
    • SEO
    What does the rise of AI-generated content mean...
    Awards at 2 Ceremonies for Peak Ace!
    • Agency
    • Awards
    • European
    • GDE
    Awards at 2 Ceremonies for Peak Ace!
    Double Award Wins for Peak Ace!
    • Awards
    • ecommerce
    • European
    Double Award Wins for Peak Ace!
    Peak Ace sweeps the 2022 European Search Awards!
    • Awards
    • European
    • Search
    Peak Ace sweeps the 2022 European Search Awards!
    Peak Ace scoops 7 prizes at the 2022 Global Search Awards!
    • Awards
    • global
    • Search
    Peak Ace scoops 7 prizes at the 2022...
    Peak Ace wins big at the 2022 Global Agency Awards!
    • Agency
    • Awards
    • global
    Peak Ace wins big at the 2022 Global...
    Choosing the ETL tool for you
    • etl tools
    • guide
    • tools
    Choosing the ETL tool for you
    Server-Side Tracking Explained
    • Feature
    • guide
    • server
    • side
    • Tracking
    Server-Side Tracking Explained
    Peak Ace named Global Large Content Marketing Agency of the Year!
    • Awards
    • Content
    • global
    Peak Ace named Global Large Content Marketing Agency...
    Peak Ace Wins 8 European Agency Awards!
    • Agency
    • Awards
    • European
    Peak Ace Wins 8 European Agency Awards!
    Peak Ace takes home 7 Global Marketing Awards!
    • Awards
    • global
    • Marketing
    Peak Ace takes home 7 Global Marketing Awards!
    Peak Ace wins at the Global eCommerce Awards!
    • Awards
    • ecommerce
    • global
    Peak Ace wins at the Global eCommerce Awards!
    Track your Cookie Banner Performance with GTM
    • Cookies
    • Feature
    • guide
    Track your Cookie Banner Performance with GTM
    Peak Ace takes home 5 Global Search Awards!
    • Awards
    • global
    • Search
    Peak Ace takes home 5 Global Search Awards!
    Bottom-of-the-funnel content marketing
    • Feature
    • guide
    Bottom-of-the-funnel content marketing
    SMX Advanced Europe Day 2: New search horizons
    • advanced
    • conference
    • Content
    • Marketing
    • SMX
    SMX Advanced Europe Day 2: New search horizons
    SMX Advanced Europe Day 1: An SEO and PPC Overview
    • advanced
    • conference
    • Marketing
    • Search
    • SMX
    SMX Advanced Europe Day 1: An SEO and...
    Middle-of-the-funnel content marketing
    • Branding
    • Peak Ace on Air
    • Podcast
    Middle-of-the-funnel content marketing
    Peak Ace wins *10* 2021 European Search Awards!
    • Awards
    • European
    • Search
    Peak Ace wins *10* 2021 European Search Awards!
    Top-of-the-funnel content marketing
    • Content
    • Feature
    • guide
    • Marketing
    Top-of-the-funnel content marketing
    Peak Ace wins big at the 2021 Global Agency Awards!
    • Agency
    • Awards
    • global
    Peak Ace wins big at the 2021 Global...
    SMX Create: Ad Copywriting from A Copywriter’s Perspective
    • conference
    • PPC
    • SMX Create
    SMX Create: Ad Copywriting from A Copywriter’s Perspective
    The iOS 14 update’s impact on performance advertising
    • Apple
    • Marketing
    • News
    • performance
    The iOS 14 update’s impact on performance advertising
    Peak Ace nets 2 Global Content Awards!
    • Awards
    • Content
    • global
    Peak Ace nets 2 Global Content Awards!
    Peak Ace nominated for 11 Global Content Awards!
    • Awards
    • Content
    • global
    Peak Ace nominated for 11 Global Content Awards!
    Recap: AllFacebook Marketing Conference Berlin 2020
    • AllFacebook
    • conference
    • Event
    Recap: AllFacebook Marketing Conference Berlin 2020
    Peak Ace named Independent Marketing Services Company of the Year!
    • Awards
    • The Drum
    Peak Ace named Independent Marketing Services Company of...
    European Agency Awards: Peak Ace wins 5 prizes!
    • Agency
    • Awards
    • European
    European Agency Awards: Peak Ace wins 5 prizes!
    Peak Ace scoops 7 Global Marketing Awards!
    • Awards
    • global
    • Marketing
    Peak Ace scoops 7 Global Marketing Awards!
    Peak Ace shortlisted for 11 European Agency Awards!
    • Agency
    • Awards
    • European
    Peak Ace shortlisted for 11 European Agency Awards!
    Peak Ace nominated for Independent Marketing Services Agency of the Year!
    • Awards
    • Drum
    Peak Ace nominated for Independent Marketing Services Agency...
    Peak Ace shortlisted for 11 Global Marketing Awards!
    • Awards
    • global
    • Marketing
    Peak Ace shortlisted for 11 Global Marketing Awards!
    Peak Ace wins Best Agency Culture & Best Global Large Agency at the Global Agency Awards!
    • Agency
    • Awards
    • global
    Peak Ace wins Best Agency Culture & Best...
    Peak Ace named Best Global Large Integrated Search and SEO Agency!
    • Awards
    • global
    • Search
    Peak Ace named Best Global Large Integrated Search...
    Peak Ace wins 4 European Search Awards!
    • Awards
    • European
    • Search
    Peak Ace wins 4 European Search Awards!
    Peak Ace x Global Agency Awards: We’re up for 11 prizes!
    • Agency
    • Awards
    • global
    Peak Ace x Global Agency Awards: We’re up...
    Global Search Awards noms Peak Ace for 12 awards!
    • Awards
    • global
    • Search
    Global Search Awards noms Peak Ace for 12...
    Peak Ace sweeps 8 Global Digital Excellence Awards!
    • Awards
    • Digital
    • Excellence
    • global
    Peak Ace sweeps 8 Global Digital Excellence Awards!
    Peak Ace: Shortlisted for *15* Global Digital Excellence Awards!
    • Awards
    • GDE Awards
    Peak Ace: Shortlisted for *15* Global Digital Excellence...
    Peak Ace scoops a Drum Search Award!
    • Awards
    • Drum
    • Search
    Peak Ace scoops a Drum Search Award!
    Peak Ace is shortlisted for 11 European Search Awards!
    • Awards
    • European
    • Search
    Peak Ace is shortlisted for 11 European Search...
    High five! Peak Ace is nominated for 5 Drum Awards
    • Awards
    • Drum
    • Search
    High five! Peak Ace is nominated for 5...
    Double-win for Peak Ace at the 2020 European Content Awards
    • Awards
    • Content
    • European
    Double-win for Peak Ace at the 2020 European...
    Shortlisted 12 times in the European Content Awards 2020
    • Awards
    • Content
    • European
    Shortlisted 12 times in the European Content Awards...

    How can we support your business?

    Contact Persons

      *compulsory field







      Write us an email at [email protected] or call us at +49 30 832 117 790