We are proud to share that we’ve started the 2024 awards season with a bang! Peak Ace took home 5 European Content Awards – and we couldn’t be prouder of our campaigns.
Here are our 5 wins in detail:
Our European Content Awards wins:
- B2C Content Campaign of the Year – Peak Ace & AutoScout24: Future-proofing automotive content
- Integrated Content Campaign of the Year – Peak Ace & TUI: Shaking up a travel giant’s branding
- ROI Content Campaign of the Year – Peak Ace & TUI: Shaking up a travel giant’s branding
- Best Use of Data in a Content Campaign – Peak Ace & TUI: Shaking up a travel giant’s branding
- Crisis Response Content Campaign of the Year – Peak Ace & AutoScout24: Future-proofing automotive content
Our CEO Bastian Grimm commented on the wins:
“It’s great to see our campaigns commended so highly in our first awards ceremony of the year! We’re really proud of the work we were able to present and grateful to have the opportunity to put it forward to the main stage. Thanks must go to our brilliant clients in this shared endeavour and our fantastic teams here at Peak Ace. Cheers to that!”
Our campaigns in focus
Peak Ace & AutoScout24: Future-proofing automotive content
AutoScout24 partnered with us with the goal to bring car buyers to the platform through high-quality content. We aimed to increase organic traffic on transactional keywords, position AutoScout24 in the electric vehicle industry, and adapt to industry changes in search to adapt the existing website content and create a lot more – optimised, of course, for results.
From keyword set definition and clustering, to competitor and SGE analysis, to the creation of the content itself, we implemented our strategy in a short time frame (with all our editorial managers involved) ultimately publishing 1,050 content pieces in six months.
Our skills and expertise combined with meticulous planning outperformed our goals, achieving significant growth. We increased clicks on vehicle type pages and guidebooks, increasing their visibility too, and strengthened the model pages’ relevance. Sistrix visibility also grew! This project stands out for being entirely content driven, without any additional technical SEO updates, changes or strategies involved, and the outcomes reflect genuine success, achieved through careful strategy and skillful implementation.
Most importantly, our client was happy:
“In collaboration with Peak Ace AG, we have revamped our content marketing strategy. Their exceptional professionalism and deep understanding of our customer needs are evident in their skilled execution of strategies. Peak Ace leverages state-of-the-art technology and generously shares their profound expertise with us. Together, we foster creativity and proactively embrace SEO industry trends with a forward-thinking approach. Our partnership with Peak Ace AG not only elevates our content marketing but also drive our success as a team.”
Peak Ace & TUI: Shaking up a travel giant’s branding
We defined three main targets with TUI: The first target was to strengthen the backlink profile, the second was to boost traffic and rankings, and the third was to increase brand awareness.
We have 5 strategic pillars for our data-based digital PR strategy, including topic clustering, SEO-optimisation and hero campaigns, and a cross-channel approach. Ultimately we implemented 18 content marketing campaigns within a year and reached a broad audience in prestigious news outlets thanks to proven concepts and our cross-departmental collaboration. Despite challenges regarding a too product-oriented campaign and unforeseeable natural disasters that disrupted the travel industry, we overperformed on our goals.
Our hard work payed off and earned us backlinks from major earned media channels and high-quality news outlets were convinced by our unique campaigns! Generating backlinks from referring domains with high trust metrics enabled us to profit from link equity and give our keywords the necessary push to outperform competitors and strengthen rankings.
And the feedback from our client was fantastic:
“Navigating the post-COVID travel landscape was a challenge across the industry, and TUI was no exception to this, but with Peak Ace it became an opportunity for transformative new projects. Their content marketing and SEO teams met our agreed-on targets and were always there to provide in-depth knowledge with their driven hands-on approach. Our collaboration evolved to a partnership based on trust, know-how and success. In this collaboration with
Peak Ace we turned challenges into triumphs.”
About the European Content Awards
The European Content Awards recognises and celebrates content campaigns created by agencies and in-house teams that successfully increase engagement and deliver fantastic results. They accept entries from agencies that are both local and international within Europe.
