Peak Ace AG 

Bastian Grimm is the CEO of Peak Ace and a renowned expert in large-scale international SEO and AI for digital marketing. With over 20 years of experience focusing on large-scale, international SEO across highly competitive industries, he was named “Search Personality of the Year” at the 2019 European Search Awards.  

Most recently, he has become enthralled with AI, ChatGPT and the plethora of tools that are emerging daily in this sphere. Strategising and theorising the best way to implement AI for your business has therefore become a topic that Bastian is passionate about sharing his knowledge on at various conferences around the world.  

Delivering unique digital experiences is at the core of Peak Ace’s mission. The digital marketing agency is a leading expert in customisable, tailored solutions for its high-profile clients – such as Airbnb, TUI and Sage. 

Thomas is COO at Peak Ace and has been involved in the management of digital companies for almost 20 years. Familiar with both the startup scene and the corporate environment, Thomas has now enthusiastically made the conscious decision to enter the agency world. Thomas started working with Peak Ace in 2022, but he previously spent ten years as a co-founder and managing director in the content and online publishing sector, as well as five years as Director Operations in a subsidiary of the Ströer Content Group. With his technical background, which Thomas acquired in the course of his studies in information technology, data, technology and automation topics are now among his central areas of expertise. 

Julia’s heart beats for performance advertising. She has almost ten years of experience in this field – especially in PPC – which she gained in top agencies in the UK and Germany. During this time, she was entrusted with projects for large international clients in various industries. At Peak Ace, Julia leads a team of over 50 PPC, Paid Social and Programmatic experts of different nationalities as Director Performance Advertising, developing innovative paid media strategies for clients worldwide. The teams’ goal is to always exceed their expectations and deliver excellent results – regardless of the scope and framework of the respective project. Julia and her teams are also recognised within the industry. Most recently, her campaign for Peak Ace client Softgarden was named “Best Global PPC Campaign”. 

Dominique has more than 10 years of experience in online marketing, which she applies daily in her role as Director Organic Search. She is responsible for the Content Marketing and SEO teams at Peak Ace, with whom she implements innovative, performance-driven campaigns for international clients of all sizes and industries. In doing so, she accompanies the entire process from strategy development to development and implementation. In her daily work, she manages the balancing act between conceptual work for her clients, successfully completing internal projects and initiating new ones in brainstorming sessions with her teams. Her work and willingness to go the extra mile has also been recognised within the industry: A campaign developed together with her colleagues for Peak Ace client Zava was named “Global SEO Campaign of the Year”. 

Isabel is responsible for “People & Culture” at Peak Ace and has more than eight years of experience in operational and strategic HR management. It was while studying Business Administration that Isabel recognised HR work as her calling. Having previously worked in corporate and startup environments, she was quickly gripped by the dynamics and drive of everyday agency life and has remained enthusiastic about it since. For over six years, she has focused on recruiting, employer branding, people operations and, in particular, people experience at Peak Ace. Inspired by the question of how collaboration can be constantly rethought and redesigned in a changing working world and in the dynamic everyday life of an agency, Isabel always works with one goal: to make the anchored values as well as the “people first” approach tangible both internally and externally. As a result of their hard work on this, Isabel and her team have already received the “Best Agency Culture” award several times.

As Head of Operations at Peak Ace, Norman is responsible for IT, facility and office management. Over the past 15 years, Norman has gained valuable experience in many areas, first in a large corporation and now in Peak Ace’s dynamic agency environment. His expertise covers topics such as IT operations and security, interior design and event organisation. When he is not using his knowledge and expertise to ensure that everything runs smoothly “behind the scenes” at Peak Ace, he is passionate about driving forward the topic of New Work and technical innovations in general. His vision for a better everyday agency life? A password-free world. Norman is also working on new, resilient processes that flexibly adapt to changing environmental conditions and thus also make everyone’s day-to-day work easier.