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    Peak Ace AG. Leuschnerdamm 13, 10999 Berlin | Telephone: +49 (0)30 – 832 117 447

    Digital Analytics

     

    Generating competitive advantages through high data quality

    Additional Services in Marketing Technology:

    An intelligent digital analytics strategy as the basis for your marketing: Increase profitability with smart data!

    From the development of initial concepts to the improvement of existing setups and the optimisation of your website, we support you in all challenges in the field of digital analytics. Make informed decisions that convince your stakeholders with the help of our professional reporting.

    Peak Ace Services

    Click through our services to find out more.

    Defining KPIs

    Defining KPIs

    We will work with you to develop appropriate metrics that you can use to best judge your success. As a result, we are able to define KPIs that fit your situation and your company exactly. To enable this, we start by examining the competitive environment, looking at your target groups, considering the structure and the company’s purpose, and including previous marketing measures. Based on these goals, we build a plan.
    We evaluate hundreds of metrics for you within Google Analytics and combine the results in a clear reporting format. In this way, we can precisely analyse the behaviour of the users on your website and derive measures that contribute to achieving these goals. A clear matrix shows where action is needed.

    Creating a tracking concept

    Creating a tracking concept

    The aim of a good web analytics concept is to measure and evaluate the relevant data. By incorporating just a few suitable measurements, you can get to know your target group precisely and carry out convincing targeted marketing. This has many economical benefits – among others.
    Based on the target group, the marketing channels and your monetisation model, we create a tracking concept that measures the data that is crucial for you. It maps the most important interaction points of the target group with the website in order to optimise marketing measures and design based on this.

    Implement Google Tag Manager

    Implement Google Tag Manager

    Give your online marketing department more independence with Google Tag Manager. This makes it possible to install online marketing software without IT support and consequently saves time. This doesn’t only concern common web analytics tools, but also other elements that can be inserted within a few minutes via the Google Tag Manager. For example, you can easily measure the Google Ads’ performance.
    We set up the comprehensive Google Tag Manager for you and configure it according to your needs. Consequently, we will implement all the relevant tools and take into account what data needs to be measured.

    Google Analytics 360

    Google Analytics 360

    If you want to measure a lot of high-quality data and create meaningful reports, you will quickly reach your limits with the standard version of Google Analytics.
    With the extended enterprise version, you can benefit from native linking options with other Google marketing tools as well as data-driven attribution for your marketing measures. We will provide you with a customised, competitively-priced offer for Google Analytics 360 and support you in optimally setting up the extensive data collection and evaluation options.

    Phone tracking in Google Analytics

    Phone tracking in Google Analytics

    You receive a lot of purchase enquiries or generate deals over the phone but haven’t been able to link them to your marketing activities? It’s time to find out what content motivates your target group to pick up the phone.
    We extend the typical analysis options of Google Analytics by adding the option of measuring telephone calls. With rating options for the quality of the calls, you can then even determine which marketing channel generates the most profitable telephone contacts. We configure the measurement and evaluation of telephone contacts for you – including service numbers as well as local or even international numbers.

    Data evaluation and CRO

    Data evaluation and CRO

    We analyse the collected data comprehensively and evaluate which measures we can derive from it. In order to finally implement this, we are happy to support you with conversion optimisation. In this way, we transform the findings of the data evaluation into measurable results.
    In conversion rate optimisation, we combine the collected data with specific knowledge about website design to detect potential in the user journey. We then improve the design and content of the websites to increase sales or achieve other goals that we’ve set. This is how we get the maximum added value from your data.

    Partnerships

    In addition to our dedication and expertise, it is our trusting partnerships in the industry that allow us to reach our full and impressive potential.

    Why work with Peak Ace?

    Multi-Award-winning

    With our many years of experience in the industry and our extensive know-how, we develop campaigns for our clients that have earned us worldwide recognition and awards.

    Transparency & fairness

    We see ourselves as partners not service providers and aim to grow with our clients. We always seek challenges and innovations in our projects.

    International teams

    We realise campaigns in over 25 languages at native-speaker level and reach audiences all over the world. We proactively take on new projects with our international team.

    Your results with Peak Ace

    Save time and money

    Efficient advertising measures take a lot of time. That’s why we take over your SEA campaigns, letting you fully concentrate on your core business, and continuously optimise your campaigns and your advertising budget for you. This saves you money for other advertising measures – and since you no longer have to take care of campaign management yourself, you'll be able to save time and personnel costs too!

    More visitors and conversions

    Continuously optimising and expanding your campaigns and keyword portfolio can help you reach more visitors and direct them to your website. Since we operate all our measures with a special focus on performance, we also pay close attention to the quality of the users who reach your site. Only qualified visitors will automatically increase your conversions!

    This is how we work

    From KPIs and tracking to sound data evaluation and conversion optimisation
    1. Target definition
    2. Create tracking concept
    3. Implement Google Tag Manager
    4. Implement Google Analytics 360
    5. Data collection
    6. Data evaluation
    7. Conversion optimisation
    8. Reporting

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