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Digital Analytics

Generating competitive advantages through high data quality

Additional Services in Marketing Technology:

An intelligent digital analytics strategy as the basis for your marketing: Increase profitability with smart data!

From initial concepts and improving existing setups to optimising your website, we support you with every challenge around digital analytics. With clear tracking setups, in-depth analyses and professional reporting, you’ll make decisions that are transparent internally and convincing to your stakeholders.

Our Digital Analytics Services

KPI Definition

We work with you to develop KPIs that align with your business objectives and monetisation model. This way, you measure what truly matters, rather than vanity metrics that look good but offer little strategic value.

Tracking Concept

We create a tracking concept that maps the key interaction points along the user journey – cleanly, consistently and in a way that's ready for analysis. Based on your target audience, channels and touchpoints, tracking becomes the foundation for optimisation rather than a never-ending work in progress.

Google Tag Manager

With Google Tag Manager, your marketing team can roll out tools and tags without IT support – test faster, iterate faster. We handle the setup, tool implementation and consent configuration (GDPR-compliant).

GA4 Setup & Reporting

GA4 is only useful when the setup is consistent and the analysis is clear. We configure your property properly and deliver reports that translate into actionable optimisation measures for both teams and stakeholders.

Server-Side Tagging

With server-side tagging, you regain full control over your data: server-side processing before any information is passed to third-party providers, CRM data enrichment and extended cookie lifetimes for more precise analyses and improved conversion attribution.

Data Analysis & CRO

We analyse your data and derive concrete actions. Through conversion rate optimisation, insights are turned directly into measurable results: more revenue, more leads or greater efficiency, powered by structured testing and targeted improvements to design and content.

Digital Analytics with GA4: Data That Drives Decisions

GA4 offers plenty of possibilities – but only when goals, tracking and reporting work together seamlessly. Our partnership with Google and GA4 expertise ensure you don’t just have “more data”, but the right data: understandable, reliable and prepared in a way that leads to concrete next steps.

How We Work

From KPIs and tracking to in-depth analysis and conversion optimisation – a process that turns data into decisions.
1. Goal definition
2. Tracking concept creation
3. Google Tag Manager implementation
4. GA4 setup
5. Data collection
6. Data analysis
7. Conversion optimisation
8. Reporting

Partnerships

In addition to our dedication and expertise, it is our trusting partnerships in the industry that allow us to reach our full and impressive potential.

  • PremierPartner-RGB
  • 80756-2026-Partner-Program-Badge-Updates-LP-C2_Select
  • meta-business-partner
  • amazon-ads-partner

Why work with Peak Ace?

Multi-Award-winning

With our many years of experience in the industry and our extensive know-how, we develop campaigns for our clients that have earned us worldwide recognition and awards.

Transparency & fairness

We see ourselves as partners not service providers and aim to grow with our clients. We always seek challenges and innovations in our projects.

International teams

We realise campaigns in over 25 languages at native-speaker level and reach audiences all over the world. We proactively take on new projects with our international team.

Your results with Peak Ace

Save time and money

Efficient advertising measures take a lot of time. That’s why we take over your SEA campaigns, letting you fully concentrate on your core business, and continuously optimise your campaigns and your advertising budget for you. This saves you money for other advertising measures – and since you no longer have to take care of campaign management yourself, you'll be able to save time and personnel costs too!

More visitors and conversions

Continuously optimising and expanding your campaigns and keyword portfolio can help you reach more visitors and direct them to your website. Since we operate all our measures with a special focus on performance, we also pay close attention to the quality of the users who reach your site. Only qualified visitors will automatically increase your conversions!

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How can we support your business?

Contact Persons

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    Write us an email at [email protected] or call us at +49 (0)30 – 832 117 790