Digital Analytics

We will work with you to develop appropriate metrics that you can use to best judge your success. As a result, we are able to define KPIs that fit your situation and your company exactly. To enable this, we start by examining the competitive environment, looking at your target groups, considering the structure and the company’s purpose, and including previous marketing measures. Based on these goals, we build a plan.
We evaluate hundreds of metrics for you within Google Analytics and combine the results in a clear reporting format. In this way, we can precisely analyse the behaviour of the users on your website and derive measures that contribute to achieving these goals. A clear matrix shows where action is needed.

The aim of a good web analytics concept is to measure and evaluate the relevant data. By incorporating just a few suitable measurements, you can get to know your target group precisely and carry out convincing targeted marketing. This has many economical benefits – among others.
Based on the target group, the marketing channels and your monetisation model, we create a tracking concept that measures the data that is crucial for you. It maps the most important interaction points of the target group with the website in order to optimise marketing measures and design based on this.

Give your online marketing department more independence with Google Tag Manager. This makes it possible to install online marketing software without IT support and consequently saves time. This doesn’t only concern common web analytics tools, but also other elements that can be inserted within a few minutes via the Google Tag Manager. For example, you can easily measure the Google Ads’ performance.
We set up the comprehensive Google Tag Manager for you and configure it according to your needs. Consequently, we will implement all the relevant tools and take into account what data needs to be measured.

If you want to measure a lot of high-quality data and create meaningful reports, you will quickly reach your limits with the standard version of Google Analytics.
With the extended enterprise version, you can benefit from native linking options with other Google marketing tools as well as data-driven attribution for your marketing measures. We will provide you with a customised, competitively-priced offer for Google Analytics 360 and support you in optimally setting up the extensive data collection and evaluation options.

You receive a lot of purchase enquiries or generate deals over the phone but haven’t been able to link them to your marketing activities? It’s time to find out what content motivates your target group to pick up the phone.
We extend the typical analysis options of Google Analytics by adding the option of measuring telephone calls. With rating options for the quality of the calls, you can then even determine which marketing channel generates the most profitable telephone contacts. We configure the measurement and evaluation of telephone contacts for you – including service numbers as well as local or even international numbers.

We analyse the collected data comprehensively and evaluate which measures we can derive from it. In order to finally implement this, we are happy to support you with conversion optimisation. In this way, we transform the findings of the data evaluation into measurable results.
In conversion rate optimisation, we combine the collected data with specific knowledge about website design to detect potential in the user journey. We then improve the design and content of the websites to increase sales or achieve other goals that we’ve set. This is how we get the maximum added value from your data.