Our campaign in focus
Since 1996, Pool-Chlor-Shop has been kitting people out with everything they need for their swimming pools. In 2008, they launched their online shop, delivering products to over 346,000 happy clients. The company is known for super-fast delivery and excellent service.
2020 was tough for many of our clients, which meant we felt very grateful and excited to work with Pool-Chlor-Shop, who actually saw an increase in business that year. Having completed our account restructure quickly, we could capitalise on all the unexpected demand that followed in the summer, thanks to our automated campaign creation approach. With both search trends and work situations changing at a moment’s notice, our team had to be quick on their feet to make the most out of the additional interest in pool supplies.
As a result of our strategy and the trust of our client, the team surpassed all goals with flying colours. Even more astonishing: these revenue figures could have been even higher, had pools not been so popular that the entire industry faced a shortage of them spanning the whole of Europe as early as May.