Your Browser Does Not Support JavaScript. Please Update Your Browser and reload page. Have a nice day! Peak Ace & Pool-Chlor-Shop: Swimming against the COVID-19 tide (Case Study)

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    Peak Ace AG. Leuschnerdamm 13, 10999 Berlin | Telephone: +49 (0)30 – 832 117 447

    Swimming against the COVID-19 tide

    How we made waves with our campaign for Pool-Chlor-Shop

    Our campaign in focus

    Since 1996, Pool-Chlor-Shop has been kitting people out with everything they need for their swimming pools. In 2008, they launched their online shop, delivering products to over 346,000 happy clients. The company is known for super-fast delivery and excellent service.

    2020 was tough for many of our clients, which meant we felt very grateful and excited to work with Pool-Chlor-Shop, who actually saw an increase in business that year. Having completed our account restructure quickly, we could capitalise on all the unexpected demand that followed in the summer, thanks to our automated campaign creation approach. With both search trends and work situations changing at a moment’s notice, our team had to be quick on their feet to make the most out of the additional interest in pool supplies.

     

    Peak Ace Case Studie Pillars
     

    As a result of our strategy and the trust of our client, the team surpassed all goals with flying colours. Even more astonishing: these revenue figures could have been even higher, had pools not been so popular that the entire industry faced a shortage of them spanning the whole of Europe as early as May.

    Objectives

    We aimed to ensure sufficient click coverage, descrease the cost revenue ratio, increase revenue and achieve a constant opt-in cookie banner consent rate. We also wanted to run at least 1 successful A/B test achieving a specific ROI with a focus on new customers.

    Strategy

    Our PPC strategy targeted both new and existing users. However, our CRO strategy focused mainly on increasing the volume of new users. We aimed to do this by combining PPC campaigns with featured optimised cookie consent opt-in banners and CRO-optimised landing pages.

    Implementation

    Utilising the product type provided in the Google shopping feed, we created a four-tier campaign and ad group structure with the feed optimisation tool ProductsUp and automated the campaign creation for the complex structure we needed, making it possible to create an all new structure in 2 weeks.

    Our award-winning work

    Global Marketing Awards 2021
    "Global B2C Campaign"
    "Global eCommerce Campaign"
    European Agency Awards 2021
    "Best Marketing Campaign"
    European Search Awards 2021
    "Best Use of Search - Retail / E-commerce"
    (PPC)
    "Most Innovative Campaign"
    (PPC)
    "Best Use of Data"
    (PPC)
    "Best PPC Campaign"
    Global Agency Awards 2021
    "Best Marketing Campaign"
    Global Digital Excellence Awards 2021
    "Global PPC Campaign of the Year - B2B"
    "Global PPC Campaign of the Year - B2C"
    "Best Global Use of Data"

    “We’ve previously worked with Peak Ace and we made the right decision to work with them again last year. Everyone in the team, no matter what discipline or department, is extremely passionate about their work. I particularly enjoy how they deep-dive into our business, always keep our goals in mind and continually exceed our expectations. We were glad that the Peak Ace team was able to restructure everything in time before our unexpectedly early high season last year, allowing us to capitalise at the right time. 2020 was a record-breaking year for us – we’re looking forward to breaking another one with Peak Ace!”

    Robert Dicke

    CEO, Pool-Chlor-Shop GbR

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