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    Peak Ace AG. Leuschnerdamm 13, 10999 Berlin | Telephone: +49 308 321 177 90

    Swimming against the COVID-19 tide (2021)

    “Your pool care brand”: how we made a splash for Pool-Chlor-Shop

    Our campaign in focus

    Since 1996, Pool-Chlor-Shop has been kitting people out with everything they need for their swimming pools. In 2008, they launched their online shop, delivering products to over 346,000 happy clients. The company is known for super-fast delivery and excellent service.

    2020 was tough for many of our clients, which meant we felt very grateful and excited to work with Pool-Chlor-Shop, who actually saw an increase in business that year. Having completed our account restructure quickly, we could capitalise on all the unexpected demand that followed in the summer, thanks to our automated campaign creation approach. With both search trends and work situations changing at a moment’s notice, our team had to be quick on their feet to make the most out of the additional interest in pool supplies.

    As a result of our strategy and the trust of our client, the team surpassed all goals with flying colours. Even more astonishing: these revenue figures could have been even higher, had pools not been so popular that the entire industry faced a shortage of them spanning the whole of Europe as early as May.

    In Pool-Chlor-Shop’s words:

    “We’ve previously worked with Peak Ace and we made the right decision to work with them again last year. Everyone in the team, no matter what discipline or department, is extremely passionate about their work. I particularly enjoy how they deep-dive into our business, always keep our goals in mind and continually exceed our expectations. We were glad that the Peak Ace team was able to restructure everything in time before our unexpectedly early high season last year, allowing us to capitalise at the right time. 2020 was a record-breaking year for us – we’re looking forward to breaking another one with Peak Ace!”

    Robert Dicke, CEO, Pool-Chlor-Shop GbR

    Our award-winning work

    European Search Awards 2021
    „Best Use of Search - Retail/Ecommerce"
    (PPC Large)
    „Most Innovative Campaign"
    (PPC Large)
    „Best Use of Data"
    (PPC Large)
    Global Marketing Awards 2021
    „Global B2C Campaign"
    „Global eCommerce Campaign"
    Global Digital Excellence Awards 2021
    „Global PPC Campaign"
    „Best Global Use of Data"