Two wins are better than one: Peak Ace wins big at the European Agency Awards and the Global Digital Excellence Awards.
It feels like just last month that we were taking home awards from two ceremonies in one day… Oh, wait, it was! Having performed amazingly at the European eCommerce awards and the European Paid Media Awards, we were eager to do similarly well this time around. Luckily, we didn’t let ourselves down.
On Wednesday, we won 8 awards at the Global Digital Excellence Awards ceremony, including Best Use of Data with SharkNinja…
Taking the awards by storm is @peakaceag & SharkNinja – A clean path to growth🌳 winning Best Use Of Data🤩#GDEAwards pic.twitter.com/yTKXI2WBfu
— Don't Panic Events (@dontpanicevents) October 19, 2022
…And yesterday, we took home 7 awards at the European Agency Awards ceremony, including Digital Agency of the Year!
At the top of the podium is the winners of Digital Agency of the Year @peakaceag 🥇 they are smashing through the competition #EuAgencyAwards pic.twitter.com/NcvZGVH4tZ
— The Agency Awards (@AgencyAwards) October 20, 2022
What a week! By the end of the second ceremony, we had won 15 prizes, including SEO Agency of the Year and Best Large Agency of the Year.
After getting 15 nominations for 12 European Agency Awards, we won:
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- Best PPC Campaign: Peak Ace & SharkNinja
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- Digital Agency of the Year: Peak Ace AG
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- SEO Agency of the Year: Peak Ace AG
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- PPC Agency of the Year: Peak Ace AG
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- Marketing Agency of the Year: Peak Ace AG
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- Advertising Agency of the Year: Peak Ace AG
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- Best Large Agency of the Year: Peak Ace AG
After getting 12 nominations for 9 Global Digital Excellence Awards, we won:
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- Best Use of Personalisation: Peak Ace & SharkNinja
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- Best Use of Data: Peak Ace & SharkNinja
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- ROI Campaign of the Year: Peak Ace & Softgarden
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- Biddable Campaign of the Year: Peak Ace & Softgarden
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- PPC Campaign of the Year – B2C: Peak Ace & SharkNinja
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- PPC Campaign of the Year – B2B: Peak Ace & Softgarden
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- Biddable Agency of the Year: Peak Ace AG
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- Integrated Digital Agency of the Year: Peak Ace AG
Bastian Grimm, CEO of Peak Ace, said of the wins:
Wow, two awards ceremonies in one week. We’re thrilled to have done so well at both the European Agency Awards and Global Digital Excellence Awards and to have been recongised by these prestigious bodies. Thanks so much to our clients for their collaboration and to the Peak Acers who worked so hard on these campaigns!
Congratulations to all our fellow winners and nominees!
Let’s take a look at our winning campaigns in more detail
Peak Ace & Softgarden: Recruiting clients for a recruiting specialist
Recruiting software provider Softgarden partnered with us to increase their leads and top impression share while slashing their CPL. Our strategy used in-depth market and target group analysis to identify our audience’s needs and perform a thoroughgoing assessment of Softgarden’s consent management setup.
With our PPC and MarTech teams working together, we created a holistic campaign strategy. Our sophisticated tracking concept and redesigned consent banners garnered stronger, more reliable data. Meanwhile, our ad copy testing focused on our audiences’ emotional responses.
The results speak for themselves. We exceeded all our goals, more than doubling the number of leads and increasing tracking consent opt-ins to a staggering 83%, all while maximising efficiency. Thanks to our outstanding teamwork with our client and across our departments, we set Softgarden up for a long-term leading position in the recruiting sector.
Most importantly, the client was happy:
Teaming up with Peak Ace enabled us to massively increase our inbound lead supply. Furthermore, we implemented a complex tracking strategy together. This helped us lift our marketing and sales performance across all B2B channels to become one of the key players in the HR tech industry within the last 3 years.
Peak Ace & SharkNinja: A clean path to growth
SharkNinja, a vacuum and cleaning supplies retailer, wanted to further expand its operations in Europe. After already delivering strong results in 2020, the client challenged us to double their revenue by the end of 2021, increase ROAS to 300% and boost conversions.
We began with an in-depth audit of the account and competitors to get a clear blueprint of what we could optimise. Then developed a data-driven strategy. We maximised seasonal advantages by implementing multiple versions of ad copy to correspond with Black Friday deals.
With creative ad customizer pricing adaptations, we successfully navigated the potential pitfall of daily changing prices across multiple retailers. We also did this incredibly efficiently, automating the process using self-built KNIME workflows.
The result was a hugely profitable campaign with exceptional PPC results. We saw a +435% revenue increase YoY, a 92.4% increase in conversion rate and a 42.57% boost to ROAS. Since we used open-source software, it was all at no additional cost to the client. Further, the client was so pleased with our work that they launched two further European markets with us.
SharkNinja said:
Peak Ace has played a crucial part in growing our digital presence in Germany in the past year. This involved reorganising the account and introducing a new account structure, alongside the clever use of ad customizers, which both increased sales and cut the cost per acquisition.
About the European Agency Awards
The European Agency Awards are an established set of awards that work to reward agencies Europe-wide. Their focus is on creative, design, digital, marketing, advertising, media and public relations and a win at the European Agency Awards is widely considered proof of exceptional and trustworthy work.
About the Global Digital Excellence Awards
The Global Digital Excellence Awards focus on recognizing and celebrating digital campaigns and agency work. Their focus is on recognising and celebrating innovation and creativity in digital websites, campaigns, tools and teams.
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