Our awards season has been rounded off by yet another win! Last night, at the Global Content Awards 2021, we were honoured to receive two awards for our content work this year.
Our campaign “Trust me, I’m an online doctor” with our client Zava netted us the award for Global Content Strategy of the Year.
We were also delighted to also take home the final prize of the night, for Global Large Content Marketing Agency of the Year!
This is the second year in a row that we’ve won at the Global Content Awards, rounding off an excellent year in industry prizes for Peak Ace. We’re delighted to rank among the top in the world when it comes to performance marketing campaigns and awards!
In response to the wins, Peak Ace CEO Bastian Grimm says:
These wins mark the end of a great year in awards for us! A huge thank you has to go out to our client, Zava, as well as the amazing teams that work so hard to make the campaigns some of the top in the world. Bring on 2022!
Peak Ace and Zava – Trust me, I’m an online doctor
Zava was founded in 2010 as a telehealth provider – an online doctor service and pharmacy. Of course, over the course of the COVID pandemic, telemedicine has become more important than ever and Zava’s services have become essential.
In this new global landscape, Zava asked us to create a data-driven content strategy. Of course, we were glad to do so! The campaign focused on previously unrepresented topics, including telemedicine, family planning and artificial insemination. We went into the partnership with the goal of starting conversations around these topics and then introducing Zava as the go-to expert for them.
The basis of this campaign’s success lies in its data. We delved into our target market, our target media, and the topics themselves, to ensure that the content we were producing was up to scratch, and even teamed up with market research institute Splendid Research to dive even deeper. All that was left to do was visualise the data for the target group!
Naturally, we overdelivered on all our goals! We gained broad media mentions from over 80 media outlets, 100+ authoritative backlinks, and much more. Our content pieces were even mentioned in national publications:
Most importantly, our client was extremely pleased with what we accomplished. Dan Kelly said:
We’re thrilled with our partnership with Peak Ace. Thanks to our productive collaboration, smart use of digital PR and synergies between us and Peak Ace, the campaign was so successful we can’t wait to roll it out internationally.
Time to celebrate!
A huge congratulations goes out to everyone who worked on this campaign, as well as our fellow award winners! Prost!
