Have you heard? Last Thursday, Peak Ace won 6 2023 Global Content Awards! We have a great history with these awards, so it was amazing to add even more wins to our roster. Here’s a breakdown of what we won:
Here’s what we won at the Global Content Awards:
Our 6 awards include:
- Global Large Content Marketing Agency of the Year – Peak Ace AG
- Crisis Response Content Campaign of the Year – Peak Ace & Autoscout24: Against all odds – crisis-proven content
- Global Retail Content Campaign of the Year – Peak Ace x faireparterie & kartenmacherei: A match made in heaven
- Global Content Strategy of the Year – Peak Ace x faireparterie & kartenmacherei: A match made in heaven
- Global Outreach Campaign of the Year – Peak Ace x faireparterie & kartenmacherei: A match made in heaven
- Multilingual Content Campaign of the Year – Peak Ace x faireparterie & kartenmacherei: A match made in heaven
Here’s what Bastian Grimm, Peak Ace CEO, had to say about the wins:
“It’s an honour to take home 6 Global Content Awards and really finish our year in awards with a bang! We are delighted to have been recognised at this high level and I’d like to say thank you to both our wonderful clients and our brilliant teams for getting us to this point. Cheers to the end of another brilliant year in awards!”
Our award-winning campaigns
Peak Ace x faireparterie & kartenmacherei – A match made in heaven
faireparterie and kartenmacherei partnered with us with three main objectives. Firstly, to strengthen their backlink profile, secondly, to increase top-of-mind brand awareness, and thirdly, to maintain and improve their rankings. Our strategy used a robust, trust-building content strategy based on our outreach experience and takeaways from previous campaigns to produce a broad data-driven campaign for both markets.
To see this through, our content marketing and SEO teams worked together and created detailed analyses of data that allowed us to prioritise certain product categories and create newsworthy, tailored content to rank for keywords related to link building alongside a creative email outreach strategy.
Our outreach tactics even ensured success before our go-live date. We achieved our goals, outperforming the competition in both markets to drive traffic and boost rankings, averaging at least 1 million monthly visits to our media mentions and maintaining the #1 ranking spot in the German market.
Thanks to the amazing work of our teams, and our outstanding teamwork with our client, we met our goals and more than satisfied our client.
Most importantly, the client was happy:
“Our cooperation with Peak Ace has thrived over more than six years and with their help we have consistently created goals that further our vision as a company. Peak Ace had our backs throughout our efforts in strengthening our SEO and content marketing, helping us to meet and even exceed our targets. The agency is an ideal sparring partner, providing a high level of expertise and technical knowledge with a hands-on approach. Many thanks to Bastian, Dominique and their teams for their continued support and hard work!”
AutoScout24 – Against all odds – Crisis-proven content
AutoScout24 has been helping customers find the right car for them since 1999. With more than 30 million monthly users, AS24 is Europe’s biggest used car marketplace. Their range includes new and classic cars, motorcycles, quads, trucks and commercial vehicles.
AutoScout24 came to us with three objects. Firstly, to increase relevant traffic to AutoScout24.de and gain more relevance on the model pages. Secondly, to shirt away relevance from listing pages with user generated content to high-quality model pages. Thirdly, to prevent canniablisation of both page types to enable higher rankings in the SERPs.
To achieve these goals we chose 930 relevant model pages, prioritised them by traffic potential (search volume), and updated them with new, relevant copy tailored to the target group and user intent. All of our editorial managers took part in this project, researching, writing, completing quality assurance and publishing 1,110 content pieces in six and a half months. We also added more helpful content, creating 180 comprehensive guidebook pages on a range of relevant topics to gain more informational rankings.
Our hard work paid off and we delivered on all of our objectives, seeing through a 32% uplift on model pages, and a significant uplift on relevant keywords.
The client has great things to say too:
“Peak Ace believes in client success, using the necessary tools and expertise to make that happen. The content marketing team of AutoScout24 was excited to see how professionally and fast Peak Ace approaches content projects. The communication with the team was responsive, flexile and forward-thinking. The outstanding content quality and the excellent project management of Peak Ace made the challenging high-scoped content project of AutoScout24 possible. With Peak Ace we not only have a reliable partner – they are an extended arm that improves our content marketing efforts and increases the overall content performance.”
About the Global Content Awards
The Global Content Awards rewards excellence in content marketing, celebrating agencies and in-house teams worldwide and their valuable content which attracts, informs, engages and retains an audience to ultimately deliver traffic and profit.