We are dancing around the Peak Ace offices this morning. No, that’s not quite what we do *every* morning – this is a special occasion, because at last night’s Global Search Awards we won 7 trophies!
The winner announcement took place online, with Peak Acers joining via Zoom to receive their awards. Having received a fabulous 16 nominations over 11 categories, here’s what we took home:
- Best Use of Search – Retail / Ecommerce (PPC): Large – Peak Ace x SharkNinja
- Best Use of Search – B2B (PPC): Large – Peak Ace x Softgarden
- Best Integrated Campaign: Large – Peak Ace x SharkNinja
- Best Use of Data (PPC) (Large) – Peak Ace x SharkNinja
- Best Global PPC Campaign (Large) – Peak Ace x Softgarden
- Best European PPC Campaign – Peak Ace x SharkNinja
- Best Global Large Integrated Search Agency
Bastian Grimm, CEO of Peak Ace, said of the wins:
“All of us at Peak Ace are delighted by this recognition from the Global Search Awards and Don’t Panic Events. Thank you to our teams for their ever-exceptional work and to our clients for their trust and cooperation, without whom none of these achievements would be possible.”
Congratulations to all our fellow nominees and winners!
Take a look at our 2022 award-winning campaigns:
Peak Ace & Softgarden: Recruiting clients for a recruiting specialist
Recruiting software provider Softgarden partnered with us to increase their leads and top impression share while slashing their CPL. Our strategy used in-depth market and target group analysis to identify our audience’s needs and perform a thoroughgoing assessment of Softgarden’s consent management setup.
With our PPC and MarTech teams working together, we created a holistic campaign strategy. Our sophisticated tracking concept and redesigned consent banners garnered stronger, more reliable data. Meanwhile, our ad copy testing focused on our audiences’ emotional responses.
The results speak for themselves. We exceeded all our goals, more than doubling the number of leads and increasing tracking consent opt-ins to a staggering 83%, all while maximising efficiency. Thanks to our outstanding teamwork with our client and across our departments, we set Softgarden up for a long-term leading position in the recruiting sector.
Most importantly, the client was happy:
“Teaming up with Peak Ace enabled us to massively increase our inbound lead supply. Furthermore, we implemented a complex tracking strategy together. This helped us lift our marketing and sales performance across all B2B channels to become one of the key players in the HR tech industry within the last 3 years.”
Peak Ace & SharkNinja: A clean path to growth
SharkNinja, a vacuum and cleaning supplies retailer, wanted to further expand its operations in Europe. After already delivering strong results in 2020, the client challenged us to double their revenue by the end of 2021, increase ROAS to 300% and boost conversions.
We began with an in-depth audit of the account and competitors to get a clear blueprint of what we could optimise. Then developed a data-driven strategy. We maximised seasonal advantages by implementing multiple versions of ad copy to correspond with Black Friday deals.
With creative ad customizer pricing adaptations, we successfully navigated the potential pitfall of daily changing prices across multiple retailers. We also did this incredibly efficiently, automating the process using self-built KNIME workflows.
The result was a hugely profitable campaign with exceptional PPC results. We saw a +435% revenue increase YoY, a 92.4% increase in conversion rate and a 42.57% boost to ROAS. Since we used open-source software, it was all at no additional cost to the client. Further, the client was so pleased with our work that they launched two further European markets with us.
“Peak Ace has played a crucial part in growing our digital presence in Germany in the past year. This involved reorganising the account and introducing a new account structure, alongside the clever use of ad customizers, which both increased sales and cut the cost per acquisition.”
About the Global Search Awards
The Global Search Awards recognises and celebrates the impact PPC, SEO and Content Marketing has around the world. The awards celebrate search agencies and teams who are transforming businesses through innovative engaging campaigns that stand out from the crowd; innovative and cutting-edge software and people who have triumphed across diverse digital landscapes.