Have you heard? The Global Agency Awards were last night, and Peak Ace got to be part of the celebrations. Even hosted online and attended from the comfort of our homes, the awards ceremony was full of intensity and excitement. By the end of the night, we had won an amazing 12 awards!
Of our whopping 22 nominations, here is a full list of the prizes we won:
- Best PPC Campaign: Peak Ace & SharkNinja – A clean path to growth
- Best Marketing Campaign – Silver: Peak Ace & SharkNinja – A clean path to growth
- Best Global Campaign: Peak Ace & Softgarden – Recruiting clients for a recruiting specialist
- Best Agency Culture: Silver
- COVID Business Continuity Award
- Digital Agency of the Year
- Marketing Agency of the Year
- Advertising Agency of the Year
- Innovative Agency of the Year
- Independent Agency of the Year
We are also really proud to have taken home the Multi-Territory Agency of the Year award and the COVID Outstanding Response Award!
Bastian Grimm, CEO of Peak Ace, said of the wins:
“We are completely blown away to have performed so well at these awards. The result is a great testament to our outstanding teams and the trust of our great clients. Particular thanks should go to our internal staff who do so much to make Peak Ace the agency that it is. Thank you to Don’t Panic Events and congratulations to our fellow winners!”
Congratulations to all our fellow nominees and winners!
Here’s a quick look at the campaigns we submitted this year.
Peak Ace & Softgarden: Recruiting clients for a recruiting specialist
Recruiting software provider Softgarden partnered with us to increase their leads and top impression share while slashing their CPL. Our strategy used in-depth market and target group analysis to identify our audience’s needs and perform a thoroughgoing assessment of Softgarden’s consent management setup.
With our PPC and MarTech teams working together, we created a holistic campaign strategy. Our sophisticated tracking concept and redesigned consent banners garnered stronger, more reliable data. Meanwhile, our ad copy testing focused on our audiences’ emotional responses.
The results speak for themselves. We exceeded all our goals, more than doubling the number of leads and increasing tracking consent opt-ins to a staggering 83%, all while maximising efficiency. Thanks to our outstanding teamwork with our client and across our departments, we set Softgarden up for a long-term leading position in the recruiting sector.
Most importantly, the client was happy:
“Teaming up with Peak Ace enabled us to massively increase our inbound lead supply. Furthermore, we implemented a complex tracking strategy together. This helped us lift our marketing and sales performance across all B2B channels to become one of the key players in the HR tech industry within the last 3 years.”
— The Agency Awards (@AgencyAwards) June 16, 2022
Peak Ace & SharkNinja: A clean path to growth
SharkNinja, a vacuum and cleaning supplies retailer, wanted to further expand its operations in Europe. After already delivering strong results in 2020, the client challenged us to double their revenue by the end of 2021, increase ROAS to 300% and boost conversions.
We began with an in-depth audit of the account and competitors to get a clear blueprint of what we could optimise. Then developed a data-driven strategy. We maximised seasonal advantages by implementing multiple versions of ad copy to correspond with Black Friday deals.
With creative ad customizer pricing adaptations, we successfully navigated the potential pitfall of daily changing prices across multiple retailers. We also did this incredibly efficiently, automating the process using self-built KNIME workflows.
The result was a hugely profitable campaign with exceptional PPC results. We saw a +435% revenue increase YoY, a 92.4% increase in conversion rate and a 42.57% boost to ROAS. Since we used open-source software, it was all at no additional cost to the client. Further, the client was so pleased with our work that they launched two further European markets with us.
“Peak Ace has played a crucial part in growing our digital presence in Germany in the past year. This involved reorganising the account and introducing a new account structure, alongside the clever use of ad customizers, which both increased sales and cut the cost per acquisition.”
About the Global Agency Awards
The Global Agency Awards was launched just two years ago, in 2020, to put agencies on the global stage. The awards focus on agencies that use innovation and engaging strategies across multiple marketing media and allow agencies all over the world to showcase their talent and abilities worldwide.
The Global Agency Awards are one of the few awards schemes judged solely by in-house judges. It’s about rewarding all-digital, marketing, creative, design, advertising, media, and public relations agencies doing great work from across the globe.