For the first time in 2023, Peak Ace have won big at an awards ceremony! There’s plenty to celebrate for us today, because we just won 2 amazing awards at the 2023 European Content Awards ceremony!
Having received a fabulous 9 nominations over 6 categories, here’s what we won:
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- B2C Content Campaign of the Year – Peak Ace & faireparterie & kartenmacherei – A match made in heaven
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- Crisis Response Content Campaign of the Year – Peak Ace & AutoScout24 – Against all odds: Crisis-proven content
Bastian Grimm, CEO of Peak Ace, said of the wins:
“We couldn’t be more proud to have won at these awards – what a great way to kick off the 2023 season! I definitely want to extend my thanks our clients for their collaboration and trust, and to our brilliant Peak Acers who worked so hard on these campaigns.”
Congratulations to all our fellow nominees and winners!
Take a look at our 2023 award-winning campaigns:
faireparterie & kartenmacherei – A match made in heaven
faireparterie and kartenmacherei partnered with us with three main objectives. Firstly, to strengthen their backlink profile, secondly, to increase top-of-mind brand awareness, and thirdly, to maintain and improve their rankings. Our strategy used a robust, trust-building content strategy based on our outreach experience and takeaways from previous campaigns to produce a broad data-driven campaign for both markets.
To see this through, our content marketing and SEO teams worked together and created detailed analyses of data that allowed us to prioritise certain product categories and create newsworthy, tailored content to rank for keywords related to link building alongside a creative email outreach strategy.
Our outreach tactics even ensured success before our go-live date. We achieved our goals, outperforming the competition in both markets to drive traffic and boost rankings, averaging at least >1 million monthly visits to our media mentions and maintaining the #1 ranking spot in the German market.
Thanks to the amazing work of our teams, and our outstanding teamwork with our client, we met our goals and more than satisfied our client.
We got some amazing feedback from the faireparterei & kartenmacherei teams:
“Our cooperation with Peak Ace has thrived over more than six years and with their help, we have consistently created goals that further our vision as a company. Peak Ace had our backs throughout our efforts in strengthening our SEO and content marketing, helping us meet and event exceed our targets. The agency is an ideal sparring partner, providing a high level of expertise and technical knowledge with a hands-on approach. Many thanks to Bastian, Dominique and their teams for their continued support and hard work.”
Peak Ace & AutoScout24 – Against all odds: Crisis-proven content
AutoScout24 has been helping customers find the right car for them since 1999. With more than 30 million monthly users, AS24 is Europe’s biggest used car marketplace. Their range includes new and classic cars, motorcycles, quads, trucks and commercial vehicles.
AutoScout24 came to us with three objects. Firstly, to increase relevant traffic to AutoScout24.de and gain more relevance on the model pages. Secondly, to shirt away relevance from listing pages with user generated content to high-quality model pages. Thirdly, to prevent canniablisation of both page types to enable higher rankings in the SERPs.
To achieve these goals we chose 930 relevant model pages, prioritised them by traffic potential (search volume), and updated them with new, relevant copy tailored to the target group and user intent. All of our editorial managers took part in this project, researching, writing, completing quality assurance and publishing 1,110 content pieces in six and a half months. We also added more helpful content, creating 180 comprehensive guidebook pages on a range of relevant topics to gain more informational rankings.
Our hard work paid off and we delivered on all of our objectives, seeing through a 32% uplift on model pages, and a significant uplift on relevant keywords.
Most importantly, our client was happy:
“Peak Ace believes in client success, using the necessary tools and expertise to make that happen. The content marketing team of AutoScout24 was excited to see how professionally and fast Peak Ace approaches content projects. The communication with the team was responsive, flexible and forward-thinking. The outstanding content quality and the excellent project management of Peak Ace made the challenging high-scoped content project of AutoScout24 possible. With Peak Ace we not only have a reliable partner – they are an extended arm that improves our content marketing efforts and increases the overall content performance.”
About the European Content Awards
The European Content Awards recognises and celebrates content campaigns created by agencies and in-house teams that successfully increase engagement and deliver fantastic results. They accept entries from agencies that are both local and international within Europe
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