Your Browser Does Not Support JavaScript. Please Update Your Browser and reload page. Have a nice day! Peak Ace & SharkNinja: Cleaning Spanish houses since 2020 (Case Study)

How can we support your business?

Contact Persons

    *compulsory field







    Peak Ace AG. Leuschnerdamm 13, 10999 Berlin | Telephone: +49 (0)30 – 832 117 447

    Peak Ace & SharkNinja

    Cleaning Spanish houses since 2020

    Our campaign in focus

    SharkNinja is a pioneer in small household appliances and cleaning solutions that fit the lifestyles of busy people around the world. What started as a small family business in 1994 is now a global brand active in nine countries, including the USA and China.

    Encouraged by their great progress in Germany, SharkNinja wanted to expand into Spain.

    We launched our Spanish campaigns at the start of August 2021. After we delivered fantastic revenue in the first five months, the client shared a target that took yearly seasonality and expected growth in the new market into consideration and challenged us to reach more revenue in 2022 while remaining at a certain level of efficiency.

     

    Peak Ace Case Studie Pillars
     

    Our roadmap to success included an in-depth audit, a tight structure, some successful new campaign type and product launches and, ultimately, increased traffic. We used data to inform our decisions and automated to stay up to date. Ultimately, we overdelivered on our objectives, achieving 126% of our revenue target and 125% of our ROI target for 2022.

    Objectives

    In this project we aimed to double revenue while also improving on ROAS. Having already had great success with SharkNinja, we were confident we would see the same wins in the Spanish market.

    Strategy

    We needed a strong strategy to enter the Spanish market at the right cost. We started with an in-depth account audit and determined who our customer was before implementing the right strategy, especially for our shopping and ad customizers.

    Implementation

    We created landing pages for each of the countries and continually analysised and optimised the results. We restructured and scaled up paid search accounts, split campaigns by match types and themes, stuck to an aggressive bidding strategy and much more. Ultimately, it was a huge success.

    Awards we've won

    European Paid Media Awards 2023
    "Shopping Ads Campaign of the Year"
    "Paid Search Campaign of the Year"
    "Retail Campaign of the Year"
    "Best Use of Data"
    European Agency Awards 2023
    "PPC Campaign of the Year - B2C"
    "Best PPC Campaign"
    Global Digital Excellence Awards 2023
    "ROI-Campaign of the Year"
    "PPC Campaign of the Year B2C"
    European Search Awards 2023
    "Most innovative Campaign"
    (PPC)
    "Best Use of Search - B2C"
    (PPC)

    “Peak Ace has been instrumental in driving our business forward. The team’s strategic approach to pay-per-click marketing has been a game-changer for us, and we are thrilled with the results. Peak Ace has demonstrated a deep understanding of our industry, a commitment to excellence, and an unwavering dedication to achieving our goals. Thank you for your exceptional service and being a true partner in our success.”

    Michael Majale

    Paid Search Specialist

    Peak Ace Latest

    Want to learn more about us? Check out the latest articles in our blog.
    Organic Search Snacks: Google’s SEO: New trends and best practices for 2024
    • ai
    • SEO
    • social media
    Organic Search Snacks: Google’s SEO: New trends and...
    Yours Clothing signs with Peak Ace: A perfect fit for European growth 
    • press
    • press-release
    Yours Clothing signs with Peak Ace: A perfect...
    Peak Ace attends the 2024 International Social Summit
    • ai
    • Social
    • Summit
    Peak Ace attends the 2024 International Social Summit
    Unveiling Peak Ace’s GPT Suite
    • ai
    • chatgpt
    Unveiling Peak Ace’s GPT Suite
    Peak Ace wins 9 2024 European Search Awards
    • Awards
    • European
    • Search
    Peak Ace wins 9 2024 European Search Awards
    Expert interview: The future of the travel industry – Google’s SGE in focus
    • SGE
    • Travel
    Expert interview: The future of the travel industry...
    Organic Search Snacks: Google’s SEO, EU AI Act, direct links in reels
    • ai
    • SEO
    • social media
    Organic Search Snacks: Google’s SEO, EU AI Act,...
    Peak Ace’s Exclusive Pre-SMX Munich Event 2024 
    • conference
    • events
    • SMX
    Peak Ace’s Exclusive Pre-SMX Munich Event 2024 
    Success for Peak Ace at the 2024 European Content Awards
    • Awards
    Success for Peak Ace at the 2024 European...
    SGE Deep Dive – what does Google’s SGE mean for the travel industry?
    • ai
    • Google+
    • SGE
    • Travel
    SGE Deep Dive – what does Google’s SGE...
    Peak Ace nets 6 Global Content Awards for 2023
    • Awards
    • Content
    • global
    Peak Ace nets 6 Global Content Awards for...
    Peak Ace celebrates more double award wins!
    • Agency
    • Awards
    • Digital
    • European
    • Excellence
    • global
    Peak Ace celebrates more double award wins!
    Peak Ace wins again at the European Paid Media Awards
    • Awards
    • European
    • paid media
    Peak Ace wins again at the European Paid...
    Peak Ace wins European eCommerce Large Agency of the Year
    • Awards
    • ecommerce
    • European
    Peak Ace wins European eCommerce Large Agency of...
    Peak Ace x SMX Advanced 2023
    • advanced
    • SEO
    • SMX
    Peak Ace x SMX Advanced 2023
    Our first Digital Marketing Meetup
    • Digital
    • Marketing
    • meetup
    Our first Digital Marketing Meetup
    What is OpenAI’s latest web crawler: the GPTBot?
    • ai
    • chatgpt
    • News
    What is OpenAI’s latest web crawler: the GPTBot?
    Peak Ace wins at the 2023 Global Search Awards
    • Awards
    • global
    • Search
    Peak Ace wins at the 2023 Global Search...
    Dominique Harris joins SMX Advanced Advisory Board
    • News
    • SMX
    • SMX Advanced
    Dominique Harris joins SMX Advanced Advisory Board
    The impact of ChatGPT on content marketing
    • ai
    • chatgpt
    • Content Marketing
    • News
    The impact of ChatGPT on content marketing
    Wins for Peak Ace at the Global Agency Awards 2023
    • Agency
    • Awards
    • global
    Wins for Peak Ace at the Global Agency...
    Peak Ace wins at the European Search Awards 2023
    • Awards
    • European
    • Search
    Peak Ace wins at the European Search Awards...
    SaaStock local events and “the rise of AI”
    • ai
    • events
    • News
    SaaStock local events and “the rise of AI”
    SEOkomm attendees find AI-generated texts on par with human-crafted ones
    • ai
    • events
    • News
    SEOkomm attendees find AI-generated texts on par with...
    Luxair signs with Peak Ace AG
    • luxair
    • News
    • PPC
    Luxair signs with Peak Ace AG
    Peak Ace pre-SMX event: Drinks, dinner, and an exclusive AI talk
    • events
    • SMX
    • SMX Advanced
    Peak Ace pre-SMX event: Drinks, dinner, and an...
    Developments in generative AI tools worth knowing about
    • ai
    • digital marketing
    • News
    • SEO
    Developments in generative AI tools worth knowing about
    Peak Ace win at the 2023 European Content Awards!
    • Awards
    • Content
    • European
    Peak Ace win at the 2023 European Content...
    What does the rise of AI-generated content mean for SEO? 
    • ai
    • News
    • SEO
    What does the rise of AI-generated content mean...
    Awards at 2 Ceremonies for Peak Ace!
    • Agency
    • Awards
    • European
    • GDE
    Awards at 2 Ceremonies for Peak Ace!
    Double Award Wins for Peak Ace!
    • Awards
    • ecommerce
    • European
    Double Award Wins for Peak Ace!
    Peak Ace sweeps the 2022 European Search Awards!
    • Awards
    • European
    • Search
    Peak Ace sweeps the 2022 European Search Awards!
    Peak Ace scoops 7 prizes at the 2022 Global Search Awards!
    • Awards
    • global
    • Search
    Peak Ace scoops 7 prizes at the 2022...
    Peak Ace wins big at the 2022 Global Agency Awards!
    • Agency
    • Awards
    • global
    Peak Ace wins big at the 2022 Global...
    Choosing the ETL tool for you
    • etl tools
    • guide
    • tools
    Choosing the ETL tool for you
    Peak Ace expands: Search Foresight rebrands to Peak Ace France
    • Heroiks
    • News
    • rebrand
    Peak Ace expands: Search Foresight rebrands to Peak...
    Peak Ace wins AutoScout24 Content Marketing Account 
    • Content Marketing
    • News
    • SEO
    Peak Ace wins AutoScout24 Content Marketing Account 
    Peak Ace AG has been named a 2022 Google Premier Partner
    • Google+
    • News
    • PPC
    Peak Ace AG has been named a 2022...
    Server-Side Tracking Explained
    • Feature
    • guide
    • server
    • side
    • Tracking
    Server-Side Tracking Explained
    Peak Ace named Global Large Content Marketing Agency of the Year!
    • Awards
    • Content
    • global
    Peak Ace named Global Large Content Marketing Agency...
    Peak Ace Wins 8 European Agency Awards!
    • Agency
    • Awards
    • European
    Peak Ace Wins 8 European Agency Awards!
    Peak Ace takes home 7 Global Marketing Awards!
    • Awards
    • global
    • Marketing
    Peak Ace takes home 7 Global Marketing Awards!
    Peak Ace Wins Leatherman Account for Europe
    • Leatherman
    • News
    • PPC
    Peak Ace Wins Leatherman Account for Europe
    Peak Ace wins at the Global eCommerce Awards!
    • Awards
    • ecommerce
    • global
    Peak Ace wins at the Global eCommerce Awards!
    Track your Cookie Banner Performance with GTM
    • Cookies
    • Feature
    • guide
    Track your Cookie Banner Performance with GTM
    Peak Ace takes home 5 Global Search Awards!
    • Awards
    • global
    • Search
    Peak Ace takes home 5 Global Search Awards!
    Bottom-of-the-funnel content marketing
    • Feature
    • guide
    Bottom-of-the-funnel content marketing
    SMX Advanced Europe Day 2: New search horizons
    • advanced
    • conference
    • Content
    • Marketing
    • SMX
    SMX Advanced Europe Day 2: New search horizons
    SMX Advanced Europe Day 1: An SEO and PPC Overview
    • advanced
    • conference
    • Marketing
    • Search
    • SMX
    SMX Advanced Europe Day 1: An SEO and...
    Middle-of-the-funnel content marketing
    • Branding
    • Peak Ace on Air
    • Podcast
    Middle-of-the-funnel content marketing
    Peak Ace wins *10* 2021 European Search Awards!
    • Awards
    • European
    • Search
    Peak Ace wins *10* 2021 European Search Awards!
    Top-of-the-funnel content marketing
    • Content
    • Feature
    • guide
    • Marketing
    Top-of-the-funnel content marketing
    Peak Ace wins big at the 2021 Global Agency Awards!
    • Agency
    • Awards
    • global
    Peak Ace wins big at the 2021 Global...
    SMX Create: Ad Copywriting from A Copywriter’s Perspective
    • conference
    • PPC
    • SMX Create
    SMX Create: Ad Copywriting from A Copywriter’s Perspective
    The iOS 14 update’s impact on performance advertising
    • Apple
    • Marketing
    • News
    • performance
    The iOS 14 update’s impact on performance advertising
    Peak Ace nets 2 Global Content Awards!
    • Awards
    • Content
    • global
    Peak Ace nets 2 Global Content Awards!
    Peak Ace nominated for 11 Global Content Awards!
    • Awards
    • Content
    • global
    Peak Ace nominated for 11 Global Content Awards!
    Recap: AllFacebook Marketing Conference Berlin 2020
    • AllFacebook
    • conference
    • Event
    Recap: AllFacebook Marketing Conference Berlin 2020
    Peak Ace named Independent Marketing Services Company of the Year!
    • Awards
    • The Drum
    Peak Ace named Independent Marketing Services Company of...
    European Agency Awards: Peak Ace wins 5 prizes!
    • Agency
    • Awards
    • European
    European Agency Awards: Peak Ace wins 5 prizes!
    Peak Ace scoops 7 Global Marketing Awards!
    • Awards
    • global
    • Marketing
    Peak Ace scoops 7 Global Marketing Awards!
    Peak Ace shortlisted for 11 European Agency Awards!
    • Agency
    • Awards
    • European
    Peak Ace shortlisted for 11 European Agency Awards!
    Peak Ace nominated for Independent Marketing Services Agency of the Year!
    • Awards
    • Drum
    Peak Ace nominated for Independent Marketing Services Agency...
    Peak Ace shortlisted for 11 Global Marketing Awards!
    • Awards
    • global
    • Marketing
    Peak Ace shortlisted for 11 Global Marketing Awards!
    Peak Ace wins Best Agency Culture & Best Global Large Agency at the Global Agency Awards!
    • Agency
    • Awards
    • global
    Peak Ace wins Best Agency Culture & Best...
    Peak Ace named Best Global Large Integrated Search and SEO Agency!
    • Awards
    • global
    • Search
    Peak Ace named Best Global Large Integrated Search...
    Peak Ace wins 4 European Search Awards!
    • Awards
    • European
    • Search
    Peak Ace wins 4 European Search Awards!
    Peak Ace x Global Agency Awards: We’re up for 11 prizes!
    • Agency
    • Awards
    • global
    Peak Ace x Global Agency Awards: We’re up...
    Global Search Awards noms Peak Ace for 12 awards!
    • Awards
    • global
    • Search
    Global Search Awards noms Peak Ace for 12...
    Peak Ace sweeps 8 Global Digital Excellence Awards!
    • Awards
    • Digital
    • Excellence
    • global
    Peak Ace sweeps 8 Global Digital Excellence Awards!
    Peak Ace: Shortlisted for *15* Global Digital Excellence Awards!
    • Awards
    • GDE Awards
    Peak Ace: Shortlisted for *15* Global Digital Excellence...
    Peak Ace scoops a Drum Search Award!
    • Awards
    • Drum
    • Search
    Peak Ace scoops a Drum Search Award!
    Peak Ace is shortlisted for 11 European Search Awards!
    • Awards
    • European
    • Search
    Peak Ace is shortlisted for 11 European Search...
    High five! Peak Ace is nominated for 5 Drum Awards
    • Awards
    • Drum
    • Search
    High five! Peak Ace is nominated for 5...
    Double-win for Peak Ace at the 2020 European Content Awards
    • Awards
    • Content
    • European
    Double-win for Peak Ace at the 2020 European...
    Shortlisted 12 times in the European Content Awards 2020
    • Awards
    • Content
    • European
    Shortlisted 12 times in the European Content Awards...

    How can we support your business?

    Contact Persons

      *compulsory field







      Write us an email at [email protected] or call us at +49 (0)30 – 832 117 790