Peak Ace & SharkNinja

Cleaning Spanish houses since 2020

Home | Cleaning Spanish houses since 2020

Our campaign in focus

SharkNinja is a pioneer in small household appliances and cleaning solutions that fit the lifestyles of busy people around the world. What started as a small family business in 1994 is now a global brand active in nine countries, including the USA and China.

Encouraged by their great progress in Germany, SharkNinja wanted to expand into Spain.

We launched our Spanish campaigns at the start of August 2021. After we delivered fantastic revenue in the first five months, the client shared a target that took yearly seasonality and expected growth in the new market into consideration and challenged us to reach more revenue in 2022 while remaining at a certain level of efficiency.

Our roadmap to success included an in-depth audit, a tight structure, some successful new campaign type and product launches and, ultimately, increased traffic. We used data to inform our decisions and automated to stay up to date. Ultimately, we overdelivered on our objectives, achieving 126% of our revenue target and 125% of our ROI target for 2022.

Objectives

In this project we aimed to double revenue while also improving on ROAS. Having already had great success with SharkNinja, we were confident we would see the same wins in the Spanish market.

Strategy

We needed a strong strategy to enter the Spanish market at the right cost. We started with an in-depth account audit and determined who our customer was before implementing the right strategy, especially for our shopping and ad customizers.

Implementation

We created landing pages for each of the countries and continually analysised and optimised the results. We restructured and scaled up paid search accounts, split campaigns by match types and themes, stuck to an aggressive bidding strategy and much more. Ultimately, it was a huge success.

Awards we've won

"Shopping Ads Campaign of the Year"

"Paid Search Campaign of the Year"

"Retail Campaign of the Year"

"Best Use of Data"

"PPC Campaign of the Year - B2C"

"Best PPC Campaign"

"ROI-Campaign of the Year"

"PPC Campaign of the Year B2C"

"Most innovative Campaign"

(PPC)

"Best Use of Search - B2C"

(PPC)

“Peak Ace has been instrumental in driving our business forward. The team’s strategic approach to pay-per-click marketing has been a game-changer for us, and we are thrilled with the results. Peak Ace has demonstrated a deep understanding of our industry, a commitment to excellence, and an unwavering dedication to achieving our goals. Thank you for your exceptional service and being a true partner in our success.”

Michael Majale

Paid Search Specialist