Our campaign in focus
AutoScout24 has been helping customers find the right car for them since 1999. With more than 30 million monthly users, AS24 is Europe’s biggest used car marketplace. Their range includes new and classic cars, motorcycles, quads, trucks and commercial vehicles. Our goal was use high-quality content to target the entire German market, reaching a wider audience, with all relevant keywords worldwide. For this purpose, the previously less attractive content pages had to be given a makeover that increased relevance.
Over the course of the project, we created and optimised over 1,000 content pages and implemented them into the client’s CMS. Overall, we created over 1,000 texts in 7 months through epic project planning, live performance and delivery tracking, and automated data analysis. We successfully exceeded all relevant KPIs, increasing content page clicks and visibility, upping relevant traffic and reducing cannibalisation issues.
