Peak Ace & AutoScout24

Against all odds - Crisis-proven content

Home | Against all odds – Crisis-proven content

Our campaign in focus

AutoScout24 has been helping customers find the right car for them since 1999. With more than 30 million monthly users, AS24 is Europe’s biggest used car marketplace. Their range includes new and classic cars, motorcycles, quads, trucks and commercial vehicles. Our goal was use high-quality content to target the entire German market, reaching a wider audience, with all relevant keywords worldwide. For this purpose, the previously less attractive content pages had to be given a makeover that increased relevance.

Over the course of the project, we created and optimised over 1,000 content pages and implemented them into the client’s CMS. Overall, we created over 1,000 texts in 7 months through epic project planning, live performance and delivery tracking, and automated data analysis. We successfully exceeded all relevant KPIs, increasing content page clicks and visibility, upping relevant traffic and reducing cannibalisation issues.

Objectives

Our main goal was to increase relevant traffic to AutoScout24.de and gain more relevance on content pages. We also wanted to shift relevance from pages and prevent cannibalisation overall.

Strategy

Our content-based strategy involved re-vamping the existing pages and adding new ones to target the groups we wanted and up traffic and SERP rankings. We created and optimised over 1,000 content pages to reach our specific target audience.

Implementation

Managing a project of this size involved intense project planning. We created complex project plans and automated our keyword and SERP analyses and live tracking system. Knowing the specific status of each text smoothed the road ahead!

Awards we've won

"Best Crisis Communications our Response Campaign"

"Best Use of Search - Automotive: Large"

"Best Use Of Search – B2C"

(SEO) (Large)

"SEO Campaign of the Year B2C"

"Crisis Response Content Campaign of the Year"

“Peak Ace believes in client success, using the necessary tools and expertise to make that happen. The content marketing team of AutoScout24 was excited to see how professionally and fast Peak Ace approaches content projects. The communication with the team was responsive, flexible, and forward-thinking. The outstanding content quality and the excellent project management of Peak Ace made the challenging high-scoped content project of AutoScout24 possible.”

Irina Hey

Team Lead Content Marketing