Happy New Year! It’s January, freezing cold in Berlin, and the perfect time to reflect on an incredible 2024 at Peak Ace. From industry-leading innovations and exciting new services to exceptional awards wins and meaningful contributions to our community, 2024 was just as exciting at Peak Ace as it has ever been! So, grab a hot drink, settle in, and let’s look back at what made 2024 so great.
Already know what you want to see? Jump to it:
- Company Updates
- Industry Awards
- Events
- Publications
- Corporate Responsibility & Wellbeing
- Looking Ahead
Company Updates
In 2024, we saw a few exciting developments. Here are some highlights:
- In June, we launched the Peak Ace GPT Suite: Our custom-built AI agents that allowed users to have our marketing expertise in their pockets and at their fingertips – and are still available for you to use today!
- Also in June, we introduced Netflix Advertising, which allowed us to expand opportunities for you to reach audiences on one of the world’s most popular streaming platforms. Reach out to learn more about video advertising for your business.
- In 2024, we were selected for Google’s Video Expert Partner Program to become Google-recognised full-funnel experts. We’re still very honoured by this, as it’s such a prestigious recognition of our expertise in video marketing!
- And at the end of the year, we unveiled our AI Brand Monitoring Service. Through this cutting edge service, we can help you stay on top of your brand’s presence in chatbot conversations and optimise your reputation. Learn more about AI Brand Monitoring in our expert-authored whitepaper.
Internally, we celebrated our Peak Acers at every turn. Our summer party and Christmas party are two main highlights. Here are some photos of our Peak Acers enjoying the occasions:
Industry Awards
Is your tea still hot? Great, then we can squeeze in a few awards highlights.
We had an exceptional year in the awards space in 2024, taking home a total of 33 wins. Broken down, that’s:
- 5 European Content Awards wins from 7 nominations.
- 9 European Search Awards wins from 17 nominations.
- 8 Global Search Awards wins from 15 nominations.
- 4 European Paid Media Awards wins from 5 nominations.
While we didn’t take home the Google Agency Excellence Award, being shortlisted for the first time ever was an incredible honour.
It was our work with a few key clients that clinched these wins for us, and we have to thank our clients AutoScout24, Leatherman, TUI and Creditsafe for their trust and collaboration last year! Our work with AutoScout24 won us 8 awards, our collaboration with Leatherman won us 10, our campaign with TUI saw a stunning 12 wins and we bagged 3 trophies for Creditsafe.
As you can see, we had a great time at a few of the ceremonies:
Events
Aside from attending many great awards events, we were really active in event-hosting and participation in 2024. From hosting our Digital Marketing Meetups to taking the stage at global conferences, 2024 was packed with impactful events.
Peak Ace speakers
2024 saw 12 different Peak Ace speakers taking to the stage to share their knowledge at conferences and events. Bastian spoke, of course, giving talks like “Tomorrow’s SEO: How AI is Reshaping Search” at Digital Marketing Conference Europe and “Brave New World: Augmenting Tech SEO Using ML & AI” at SMX London.
Peak Acers Marina Hess, Yannick Arndt, Rene Wielenga, Franziska Dau, Thomas Hertkorn, Julia Riml, Jan Wischniewsky, Antonio Baroni, and Can Guercan also took to digital marketing stages all over Europe to give such tantalising talks as “Navigating International Markets: AI’s Role in Paid Social Content Localisation” (Yannick and Marina) and “AI Chatbots and the Battle for Brand Visibility: What’s Your Share of Voice?” (Julia).
Our 2024 event timeline
February 8th – Digital Marketing Meetup
March 6th – ITB Berlin
March 12th – SMX Munich
March 20th – Digital Marketing Conference Europe
March 27th – Google Think Measurement Event
April 4th – SEOvibes Barcelona
April 10th – Digital Bash
April 18th – SEA Camp Jena
April 18th – Digital Marketing Meetup
May 16th – International Social Summit
May 17th – 29th Pärnu Management Conference
May 22nd – Google Marketing Live 2024 Dublin
May 29th – semKRK
June 12th – Digital Marketing Meetup
June 14th – SOZ Akademija
August 27th – Digital Marketing Meetup
August 29th – YouTube Festival 2024
September 10th – SMX Advanced
September 11 – SEO CAMPIXX
September 16th – AdsCamp
October 12th – Search ‘n’ Stuff
October 18th – Adworld Experience Bologna
October 23rd – 25th – TIS Sevilla
October 24th – PPC Camp
October 24th & 25th – SMX London
October 30th – Serp Conf
November 14th – Digital Marketing Meetup
November 22nd – SEOkomm
November 28th – E’COM21
Peak Ace Digital Marketing Meetups in 2024
Our personal favourite events of 2024 were, of course, our Digital Marketing Meetups. We hold our meetups every two months in our Berlin office, and in 2024 we welcomed over 250 digital marketing enthusiasts to engage in networking and expert-led talks.
Some of our guest speakers included Marco Gilly (CDO/CMO at KG Media Factory), Michael Spichtinger (Strategic Agency Manager at Google), Claudia Capovilla (Performance Marketing Manager at foodspring), and Jochen Mebus (Global Chief Revenue Officer at Textbroker International).
Each event is free of charge to attend and, of course, would be incomplete without delicious drinks and snacks! If you attended a Digital Marketing Meetup in 2024, thank you! Our next event will take place at our Berlin office this February, so sign up to join our meetup.
Publications
When we weren’t sharing our knowledge at conferences, we kept our audience informed with thought-provoking articles, whitepapers, and interviews.
Our 2024 whitepapers and guides
Here are a few of our top puplications for the year and where you can read them:
- Becoming Tomorrow’s AI High Performer is a guide to thriving in today’s fast-paced landscape by harnessing the power of AI.
- Neuromarketing: Unveiling the Consumer’s Mind was created by our Paid Media Team Lead Can Guercan and dives into the psychology behind consumer decisions.
- We published our AI Brand Monitoring Whitepaper authored by Director of New Business and expert on the topic, Julia Riml, which explores how monitoring your brand’s appearance in AI chatbot conversations can boost your visibility.
Our best blog articles of 2024
We also kept you up to date on our blog. Here are a few of our most-popular articles:
- SGE Deep Dive – what does Google’s SGE mean for the travel industry? is an an absolute deepdive by AI Overviews expert Franziska Dau that introduced us to the AI Overviews (then Search Generative Experience) back in February.
- We published The Future of Travel: Exploring 2040 Trends and Insights at the end of the year. It explores some key changes in the travel industry from now until 2040 and how you can prepare for them!
- We published Agentic RAG: The next big thing in SEO? based on Bastian’s research into the topic to explore how SEO could change in 2025. Check it out to get prepared!
Thank you for reading our updates in 2024!
Corporate Responsibility and Wellbeing
Amid all the innovation, giving back is central to us. In 2024 we invested time and energy into engaging with our community.
Our charity bake sales around the year helped us connect with each other while raising funds for WWF, the Planet Romeo Foundation, Hundegarten Serres e.V., and PRIMAKLIMA, while our Summer Social Days supported Jugendwohnen im Kiez e.V. and Berliner Obdachlosenhilfe e.V., contributing to youth homes and homeless shelters. Here are a few highlights:
We can’t wait to do more with the local and global community in 2025 and are already brainstorming more ways that we can give back!
Looking forward to 2025
As we look ahead to 2025, we’re excited to build on this year’s successes, drive even more innovation, and continue delivering outstanding results for our clients. Thank you to our incredible team, clients, and community for making 2024 truly extraordinary.
Here’s to an even brighter 2025!
