We are so excited to announce yet another awards win for 2024: Peak Ace won 4 European Paid Media Awards with our Leatherman campaign “The sharpest tools in your pocket – carving out a multi-channel strategy” at the online ceremony on the 25th September!
Here’s a breakdown of our wins:
Our European Paid Media Awards wins:
- Paid Social Campaign of the Year
- Paid Search Campaign of the Year
- Best Integrated Paid Media Campaign
- Best Use of Facebook / Instagram Ads
Here’s what our CEO, Bastian Grimm, had to say about our wins:
“I’m delighted that we’re rounding off our awards season with this great news from the European Paid Media Awards. Being recongised like this not only proves how hard our teams work, but also testifies to our amazing clients and the strong relationships that we have with them. I’m extremely proud of our Peak Acers and grateful to our clients. Here’s to even more success in the future!”
Our campaign in focus
Peak Ace & Leatherman: The sharpest tools in your pocket – carving out a multi-channel strategy
The main objective was to achieve a high revenue target in 2023 while maintaining specific ROAS depending on the market and the channel. As a secondary objective, the client wanted to increase their brand awareness, especially in less established markets (e.g., Italy, Spain) and new customer acquisition. A full-funnel approach was necessary to increase sales, boost new customer acquisition and nurture existing customers. Not only did we expand into PPC upper-funnel activities by activating Display and Performance Max (PMax) campaigns, but we also utilised different Meta campaign types for presence throughout the user journey. With a couple of other strategic moves, our plan was up and running.
We overdelivered on all our goals and gained new customers while doing it. We earned significantly more than our revenue goal and achieved the same for our ROAS goal. Through clever creative and data integration across channels – and the utilisation of automation through KNIME and scripts – we effectively implemented a muti-channel approach that ensured success and excellent results in profitability and new customer acquisition.
And the feedback from our client was fantastic:
“Peak Ace’s innovative approach, particularly their utilization of PMax with past purchaser exclusion, has been instrumental in our success. Through their strategic guidance, we not only surpassed revenue targets and achieved remarkable ROAS, but also gained a significant influx of new clients, propelling our business to new heights.”
About the European Paid Media Awards
The Paid Media Awards work to recognise good work in what is an exceptionally competitive space. These awards aim to “shine a light” on the people behind paid media’s contribution to advertising sales and media planning – and the profits that come with these things. Find the full list of 2024 winners on their website.
