Digital PR

At the start of every campaign stands a shared objective. Defining measurable goals, however, is not always straightforward. That’s why the Digital PR team works closely with you to develop thoughtful, realistic and clearly measurable targets – ensuring that your brand name, products and key topics appear visibly and relevantly in online conversations.

Execution is always front of mind. Which content formats hold the greatest potential for your brand and should be prioritised? Which metrics will we use to measure the campaign’s success? These are exactly the questions we address together throughout the collaboration.

The partnership can begin directly in our SEO agency in Berlin or take place remotely from locations such as Cologne, Hamburg, Munich or Stuttgart. The team looks forward to working with you.

To reach a target audience effectively, you first need to understand it in depth. This is exactly where our team of experienced PR specialists comes in. Using data‑driven processes, we analyse which personas align with your brand and how you can reach them most efficiently.

We place particular emphasis on competitive analysis, identifying gaps in content, keywords and backlinks, as well as pinpointing the media outlets that offer the greatest potential for growing your visibility. Based on these insights and assumptions, we develop a tailored Digital PR strategy together with your team.

Reporters, bloggers and journalists are always grateful for useful material in the form of compelling data and insights. Often, it is precisely these facts that form the backbone of an article and serve as the perfect hook. We create data‑driven, media‑ready content that not only captures attention but also builds thematic LLM relevance.

Our creative team supports you in analysing and structuring the collected data and turning it into strong campaign concepts. We verify data and sources, and can also assist with data collection where needed – whether through research or surveys. Together with your team, we transform data and insights into engaging, audience‑focused content formats.

Every successful campaign starts with a strong idea. And at Peak Ace, the team excels at finding exactly those ideas. Based on your goals, our creative specialists develop compelling angles and hooks that capture the zeitgeist and align with your product or service.

We also support you throughout the creation process. Whether data‑driven stories, visual assets or SEO‑enhanced copy – we deliver content that resonates with both humans and machines. From e‑books and interactive graphics to whitepapers and dynamic landing pages, our team of experienced content marketers, copywriters, designers and web developers turns every initial idea into a fully realised visual campaign. Throughout the process, we always keep your brand identity and technical requirements firmly in mind.

Even the strongest idea is only successful when it is actually seen. Our team prepares your campaign in a way that is both media‑ready and tailored to each target outlet, before seeding it to journalists, editors and influencers across a wide range of media sectors.

Our broad network of industry contacts enables us to place your content effectively in front of the right audiences, helping you increase your reach sustainably and with lasting impact.

To measure the success of our work sustainably, comprehensive monitoring and reporting are essential. At Peak Ace, the team works transparently and data‑driven – and this approach is reflected across all Digital PR activities. We track not only classic KPIs such as publications, links and visibility, but also LLM signals: Is your brand being mentioned? Which topics are surfacing in AI‑generated answers?

To do this, we use a wide range of tools and align our work closely with your KPIs. Through established monitoring processes, we assess campaign performance in real time and derive clear learnings that feed directly into current and future initiatives.