Peak Ace & Concardis

Tracking the way to higher card acceptance in Germany

Home | Tracking the way to higher card acceptance in Germany

Our campaign in focus

Peak Ace started working with Concardis in 2020, providing detailed consulting for paid search, assisting in MarTech implementation, and managing other ad platforms directly. For this project, we were tasked with increasing sales volume while only slightly increasing average cost per sale.

We implemented a three-pillared paid search strategy to achieve this and compete in a market with decreased demand. Step one involved closing potential gaps in conversion tracking related to 3^rd party cookies while respecting users’ consent. Step two involved using a wide keyword list to expand reach and connect with the most potential customers possible (due to decreasing category interest). Step three involved important lead stage signals from CRM into Google Ads, so Google Ads can use its machine learning to optimise towards leads of higher quality.

We optimised to achieve success, increasing traffic through tailored ads, lead form extensions, and signal tracking for two lead stages. We developed a fully GDPR compliant way of measuring our campaign success to every click and automated consistently. Ultimately, our strong strategy and teamwork enabled us to meet our goals. We generated more sales YoY and improved our cost per sale. This piece of work obtained outstanding results with the help of AI fed with CRM-based signals and guided by human supervisors – the future of performance marketing.

Objectives

Our objectives with Concardis were to increase sales volume while only slightly increasing average cost per sale in a time of decreasing category interest.

Strategy

Our paid search strategy was three-pronged and involved closing potential gaps in conversion tracking, using a wide keyword list to expand reach and importing lead signals from CRM into Google Ads to achieve higher quality leads and meet our goals.

Implementation

We implemented impressive, tailored ads, utilised lead dorm extensions to get more leads, and tracked signals for two lead stages for higher quality leads. We even implemented a fully-GDPR compliant way of measuring the actual campaign success to each individual click. These, among other implementation measures, led to our success.

Awards we've won

"PPC Campaign of the Year – B2B"

"Best Use of CRM"

"Finance Campaign of the Year"

"Best Use of Attribution"

"Best Use of Automation"

"Best Use of Search - Finance"

(PPC) (Large)

"Best Use of Search - B2B"

(PPC)

"Best Use of Content Marketing"

"Campaign Effectiveness"

“Peak Ace has been our preferred digital media partner for more than 5 years from the first test leads starting from zero to delivering 5-digit B2B leads yearly across 6 markets, and still increasing. Peak Ace is considered an intrinsic part of our marketing team, delivering invaluable assistance on both tactical, strategical and technical challenges. They have adapted as our company has grown and changed, always with the focus on how to support us the best.”

Peter Kandrup Jensen

Head of Digital Media and Lead Gen