The latest industry news, insider reports on conferences & conventions as well as the chance to meet our team. Check in regularly for updates on upcoming events!
The last episode of Peak Ace on Air was part two of our content marketing funnel series. In part one we talked about getting your brand known among your target audience with the help of top-of-the-funnel content marketing. The next step is to offer them more in-depth and promotional content. In this blog post, we'll be entering the middle-of-the-funnel and
Welcome to another episode of Peak Ace on Air! On today's menu: ToFu. In the marketing world, ToFu means "Top of the Funnel" or the first contact a brand or company has with a potential customer. Peak Ace's own content marketing manager, Carina, will guide you in how to use content marketing to make a perfect first impression on your next new customer.
Q1 is already behind us! It's hard to believe how quickly time is passing, but as it is time for another recap episode, another month must have gone by. Before we get to this week's topic, we should mention that if you missed our birthday episode from last week we higly recommend you head over to the recap post. Peak Ace on Air had its first birthday
Our baby is growing up! On Tuesday we celebrated Peak Ace on Air’s first birthday with a relaxed but super-informative episode about where SEO, paid search and PPC are going. Bastian and Domi were joined by Peak Acers Julia Riml and Paul Draegert, our PPC and Paid Social experts respectively. Plus, we welcomed special guests Cindy Krum, CEO of MobileMoxi
Peak Ace on Air #37: All About Events
This week's episode of Peak Ace on Air was all about events. The hybrid version of SMX Munich took place last week. Meanwhile, events expert Aleksanda Panyukhina joined Bastian and Domi as a special guest to discuss the wildest year in events since... well, it's probably been the wildest year in events ever. Aleksandra has worked in the events sector sin
It feels like we're rushing through 2021! It's already March and the time for the organic search update for February has come. Lots of interesting things have happened and we had many topics to discuss. Some of the updates were even a bit controversial, which just goes to show that in the world of organic search, nothing is set in stone. Associations
This week's episode was all about website quality and how to monitor it. We had Ryte technical SEO analyst Izzi Smith come by the show to give her take. What is website quality? Bastian started off by asking Izzi how she would define website quality and where she would start with a website quality evaluation. Izzi explained that in her opinion, it'
Today's topic was definitely an important one as we broke the record for the amount of people watching us live! And no wonder as the topic was the new iOS 14 update and its impact for marketing. And nobody is better to talk about it than our own Head of Paid Social, Paul Drägert! He created a very thorough presentation for us all, which can be access
Welcome to another freshly squeezed recap of Peak Ace on Air. This is a recap within a recap, as this week's episode took us through everything that happened in January in the world of organic search. But, before we get to that, we'd like to divert your attention to Bastian and Domi's upcoming speaking engagements. Bastian will take the virtual stage
Another episode of Peak Ace on Air, and another episode where we couldn't help but chat for a full hour. It's hard to avoid when your guest and the topic are both so interesting! We were delighted to welcome James Brockbank - he's such an expert when it comes to international content marketing campaigns. As the founder and managing director of a conte
Happy new year! Peak Ace on Air is back and oh boy, are we excited for a whole host of new and exciting episodes. Next week, we'll welcome James Brockbank from Digitaloft to tell us all about international content marketing campaigns and how to make them successful. Plus, in February, our own Paul Dagert will reappear on our show and talk about the hi
It's hard to believe it, but we've finally reached the last Peak Ace on Air episode of 2020! We ended the year with a bang by inviting not one, not two but three guests. We were very happy to be joined by renowned SEO expert and consultants Arnout Hellemans (NL), Nick Wilsdon (UK) as well as our own Head of PPC, Julia Riml. And of course, with company li
This episode came as a little bit of a surprise to everyone. As Dominique wasn't able to give her presentation on content marketing as scheduled, Bastian whipped up an episode based on the new Google Core update. This update came right in the middle of the most important shopping season of the year (and in 2020, when e-commerce has been more crucial than
At last, we've made it to December - 2020 is nearly over! To see you through to the end of the year, Bastian and Domi prepared a roundup of the latest in organic search - here are some of the highlights. A health portal launched on Germany's Google search results Following the sea of misinformation that came with the COVID-19 pandemic, the German g
First, we have a confession to make: this episode was not only about site migrations. As Black Friday is coming up this week, Bastian and Dominique put together an impromptu rundown of some essential info before the biggest day of the e-commerce calendar. That's the thing about live episodes: plenty of room for surprises! Black Friday 2020 Statistics
It's November, which means e-commerce companies are getting ready for their busiest and most profitable time of the year: the holiday season. This all kicks off with Black Friday, which this year comes on November 27th. For e-commerce sites, the final preparations are well underway. That's why in this episode of Peak Ace on Air, we wanted to give our
Did you miss us? After a week's break, we're back with another episode of Peak Ace on Air. And what better way to start a new month than with a little recap of what actually happened in October in the world of organic search. (Spoiler: it was a lot.) How does a Google search actually work? You're in luck: Google published an hour-long video explain
As promised last week, the topic of this's week Peak Ace on Air episode was international outreach. Dominique presented the best practices and the pitfalls to avoid in order to make your content campaigns work in an international setting too. There's a lot to take into consideration but here are some key takeaways: Make it clear to the other person
Another freshly squeezed episode of Peak Ace on Air! This week, Bastian sat down with CEO and co-founder of Re:signal, Kevin Gibbons. And by pure coincidence: the topic of this episode was Re:signal's e-commerce SEO report 2020! After we posted the title of this week's episode on social media, Kevin saw the post on LinkedIn and offered to talk about his ow
Peak Ace on Air Episode #19: Successful content localisation – more than just a translation
October 6th saw us air our long-awaited episode of Peak Ace on Air covering successful content localisation. Translation is one thing - but localisation is a much more complicated beast. Domi summarised all the elements you need to consider for effective localisation, touching on questions such as: What does content localisation actually mean?