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Peak Ace Blog

The latest industry news, insider reports on conferences & conventions as well as the chance to meet our team. Check in regularly for updates on upcoming events!

As promised last week, the topic of this's week Peak Ace on Air episode was international outreach. Dominique presented the best practises and the pitfalls to avoid in order to make your content campaigns work also in an international setting. There's a lot to take into consideration but the key take-aways can be summarized as follows: "Always five

  • Heidi Kärkkäinen

Another freshly squeezed episode of Peak Ace on Air! This week, Bastian sat down with CEO and co-founder of Re:signal, Kevin Gibbons. And by pure coincidence: the topic of this episode was Re:signal's e-commerce SEO report 2020! After we posted the title of this week's episode on social media, Kevin saw the post on LinkedIn and offered to talk about his ow

  • Heidi Kärkkäinen

October 6th saw us air our long-awaited episode of Peak Ace on Air covering successful content localisation. Translation is one thing - but localisation is a much more complicated beast. Domi summarised all the elements you need to consider for effective localisation, touching on questions such as: What does content localisation actually mean?

  • Heidi Kärkkäinen

 In this episode of "Peak Ace on Air", Bastian and Domi look at the relationship between SEO and UX, and whether or not we're designing for the algorithms or for humans. Here are the main takeaways of Bastian's presentation: "Back in the day", so early 2000's, Bastian used to explain SEO to the C-suite with the following three guidelines:

  • Heidi Kärkkäinen

This episode of Peak Ace on Air was all about catching up our viewers with the most recent developments in online marketing. As your companion piece to this episode, here are some of the resources we used, the summary of the episode and some wider reading. 1. Backlinko Google Search user survey The survey analysed 1,801 Google user behaviour

  • Heidi Kärkkäinen
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