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Peak Ace Blog

The latest industry news, insider reports on conferences & conventions as well as the chance to meet our team. Check in regularly for updates on upcoming events!

It's hard to believe it, but we've finally reached the last Peak Ace on Air episode of 2020! We ended the year with a bang by inviting not one, not two but three guests. We were very happy to be joined by renowned SEO expert and consultants Arnout Hellemans (NL), Nick Wilsdon (UK) as well as our own Head of PPC, Julia Riml. And of course, with company li

  • Heidi Kärkkäinen

This episode came as a little bit of a surprise to everyone. As Dominique wasn't able to give her presentation on content marketing as scheduled, Bastian whipped up an episode based on the new Google Core update. This update came right in the middle of the most important shopping season of the year (and in 2020, when e-commerce has been more crucial than

  • Heidi Kärkkäinen

At last, we've made it to December - 2020 is nearly over! To see you through to the end of the year, Bastian and Domi prepared a roundup of the latest in organic search - here are some of the highlights. A health portal launched on Germany's Google search results Following the sea of misinformation that came with the COVID-19 pandemic, the German g

  • Heidi Kärkkäinen

First, we have a confession to make: this episode was not only about site migrations. As Black Friday is coming up this week, Bastian and Dominique put together an impromptu rundown of some essential info before the biggest day of the e-commerce calendar. That's the thing about live episodes: plenty of room for surprises! Black Friday 2020 Statistics

  • Heidi Kärkkäinen

It's November, which means e-commerce companies are getting ready for their busiest and most profitable time of the year: the holiday season. This all kicks off with Black Friday, which this year comes on November 27th. For e-commerce sites, the final preparations are well underway. That's why in this episode of Peak Ace on Air, we wanted to give our

  • Heidi Kärkkäinen

Did you miss us? After a week's break, we're back with another episode of Peak Ace on Air. And what better way to start a new month than with a little recap of what actually happened in October in the world of organic search. (Spoiler: it was a lot.) How does a Google search actually work? You're in luck: Google published an hour-long video explain

  • Heidi Kärkkäinen

As promised last week, the topic of this's week Peak Ace on Air episode was international outreach. Dominique presented the best practices and the pitfalls to avoid in order to make your content campaigns work in an international setting too. There's a lot to take into consideration but here are some key takeaways: Make it clear to the other person

  • Heidi Kärkkäinen

Another freshly squeezed episode of Peak Ace on Air! This week, Bastian sat down with CEO and co-founder of Re:signal, Kevin Gibbons. And by pure coincidence: the topic of this episode was Re:signal's e-commerce SEO report 2020! After we posted the title of this week's episode on social media, Kevin saw the post on LinkedIn and offered to talk about his ow

  • Heidi Kärkkäinen

October 6th saw us air our long-awaited episode of Peak Ace on Air covering successful content localisation. Translation is one thing - but localisation is a much more complicated beast. Domi summarised all the elements you need to consider for effective localisation, touching on questions such as: What does content localisation actually mean?

  • Heidi Kärkkäinen

 In this episode of "Peak Ace on Air", Bastian and Domi look at the relationship between SEO and UX, and whether or not we're designing for the algorithms or for humans. Here are the main takeaways of Bastian's presentation: "Back in the day", so early 2000's, Bastian used to explain SEO to the C-suite with the following three guidelines:

  • Heidi Kärkkäinen

This episode of Peak Ace on Air was all about catching up our viewers with the most recent developments in online marketing. As your companion piece to this episode, here are some of the resources we used, the summary of the episode and some wider reading. 1. Backlinko Google Search user survey The survey analysed 1,801 Google user behaviour

  • Heidi Kärkkäinen
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