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Home to online marketing news, conference reports, information about the Peak Ace team, and updates on our events.

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Content Marketing
Digital PR

Content Marketing & Digital PR: Formats That Win Over AI

Want AI to cite your content? This guide breaks down the formats, structures, and Digital PR tactics helping brands win visibility in AI-driven search. 

Creative Marketing
Design

5 Go-To Design Tools for Marketers in 2026

What design tools do top marketers actually use in 2026? Peak Ace Designer Ozan Kilic shares the five platforms powering award-winning campaigns, from Figma and Photoshop to AI video generation and AI-powered creative workflows. Discover how the right design stack helps marketing teams move faster, stay on-brand, and scale creative production across every channel.

AEO
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Deep Dive AEO: The Art of Being the Actual Answer

What does it take to become the answer instead of just another search result? This deep dive into Answer Engine Optimisation (AEO) explains how brands can optimise content for Featured Snippets, AI Overviews, voice assistants and AI-driven search experiences. From question-answer structures and structured data to entity optimisation and AI visibility measurement, this guide explores the key principles, common mistakes and practical strategies shaping search in 2026.

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Google I/O 2026
Intelligent Search

Google I/O 2026: The Key Takeaways Marketers Need to Know

Google I/O 2026 introduced an agentic Search architecture that will reshape how users discover, compare, and buy. This article breaks down the biggest announcements – from the reimagined Intelligent Search box and 24/7 Information Agents to Universal Cart, Gemini 3.5 Flash, and new technical SEO standards like WebMCP and llms.txt verification. Each section is structured around the questions marketers are asking right now, with practical guidance on what to prioritise next.

Brand positioning
EEAT
Thought leadership

How to Strengthen Thought Leadership With E-E-A-T and Positioning

Most thought leadership content lacks the credibility signals Google needs to surface it. This guide shows how to combine E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) with clear market positioning to create content that earns trust, citations, and commercial preference. Includes practical frameworks, content audits, and quick wins to transform generic content into strategic authority.