AI solutions with Peak Ace: unique, efficient and future proof

Our smart solutions combine expertise and innovation for maximum efficiency

Multi-Territory Agency of the Year

Large eCommerce Agency of the Year

European-Agency-Awards-2023-Winner-Instagram-Badge-2048x2048

SEO Agency of the Year

Global-Search-Awards-2022-Winner-Instagram-Badge

Best Global Large Integrated Search Agency

Home | AI Solutions

Profit from our AI expertise for maximum efficiency increases

Software based on artificial intelligence (AI) is only as good as the person operating and controlling it. We use strong strategies and learned competence to support our clients with AI where it offers the greatest added value at the current stage of development. AI can be used as a tool for speed, data-driven optimisation or better budget efficiency – as well as for intelligently optimising and automating various activities.

AI, when used correctly, leads to the efficiency gains that companies urgently need to remain competitive in marketing. However, AI can’t do everything alone. The strategic conception, subject-specific deep-dive analyses, budget-oriented prioritisation and quality assurance remain in the hands of our experts.

Using AI for higher marketing efficiency

Data analysis and predictive analytics

AI-based analyses are proving particularly helpful. Paid advertising, organic search, digital analytics and CRO all benefit from the continuous analysis of large data volumes and corresponding user behaviour predictions.

Speed

AI is extremely useful for generating ideas and for data analyses, translations and localisations. The advantage? Projects are realised more quickly and with more flexibly.

Increased capacities

When request volume is high, AI increases performance potential. AI-based technologies prove useful in many areas, including in campaign creation or while producing editorial content.

Inspiration

The use of AI is also beneficial on a creative level. We enrich our idea generation processes with data points from AI tools, which can open new perspectives and widen the scope for action.

Sharing our learnings- with clients and beyond

We currently work with over 9,000 tools in the MarTech engine room - and the number of available AI tools that can be used in visual, speech and data-based prediction work is in the three-figures, going way beyond flagships like ChatGPT. So, how do you keep track of them all? We're here to help our clients tackle the “Paradox of Choice” around AI.

Inter-departmental exchange

Our CEO Bastian Grimm is a keynote speaker on the topic of AI and as an agency we have benefited from extensive contacts in the marketing scene for over 15 years. This continuously promotes productive conversations and exchanges of knowledge on the topic of artificial intelligence.

Industry-leading knowledge sharing

We are rich in AI-specific knowledge, which we’ve earned by working with clients who operate in and across a wide range of industries. As with all elements of marketing, we share our findings and knowledge wherever possible. After all, through just one quick change opportunity costs can be avoided and positive results can be accelerated.

Prompt optimisation

ROI while using AI tools is a product of using the most effective prompts possible. For this reason, we constantly review and refine our prompts in all departments to ensure they are as well optimised as possible.

AI is only as good at the person who manages it: avoiding garbage in, garbage out

AI in marketing can come against a variety of challenges

AI output is only as good as the quality of the training data.
AI doesn’t always take data quality into account (e.g., when the sample size is too small).
You can’t always take AI at its word, as it has a tendency to misjudge the reliability of facts.

Specific Large Language Models (LLM) - like ChatGTP – have their own weaknesses

LLMs are often based on data that is outdated by the time it’s called into use.
Biases in training data can lead to false conclusions and be discriminatory.
LLMs are often trained in English, resulting in sub-par quality in other languages.

This Is how AI is used in our different departments

Human expertise meets artificial intelligence

Content & Digital PR

Organic Search (SEO)

Marketing
Automation & CRO

Digital Analytics

Paid Search & Paid
Social

Display & Video
Advertising

Case study: Machine Learning with “Biddy”

Our clients benefit from over 10 years of successfully developed machine learning algorithms. The Google Ads algorithm performed insufficiently for our needs and that, along with missing functions, opened the door for us to develop our own evolutionary machine learning algorithm. Based on data that is updated hourly from Google Ads API, our bid management system “Biddy” has generated better results than the proprietary options from Google Ads for our clients for several years now.