Happy New Year from everyone at Peak Ace! It’s January, the days are short, and winter is doing its best to test our resilience. What better moment to look back on an outstanding year?
2025 was packed with pioneering innovations, exciting partnerships, industry recognition, and plenty of firsts. From new AI-driven services and major awards wins to conferences, publications, and meaningful community engagement, there’s a lot to reflect on. So grab a blanket, get cosy and join us as we revisit another fantastic year at Peak Ace.
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Corporate Responsibility & Wellbeing
Company Updates
2025 brought major momentum across our services, partnerships, and internal initiatives. Here are some of the highlights:
Launch of our GA4 LLM Traffic Dashboard: This year, we released our GA4 Analytics Dashboard for LLM traffic, giving businesses new visibility into how AI-driven platforms are influencing performance. This release marked an important step in helping brands better understand the evolving search and discovery landscape.
Expansion of our AI-focused services: We introduced several new offerings in 2025, including AI Solutions, AI Brand Monitoring, LLM Consulting, and Social Search, enabling our clients to stay competitive as AI continues to reshape digital marketing.
Google Cloud Partner status: Becoming an official Google Cloud Partner strengthened our technical capabilities and deepened our collaboration with Google’s ecosystem.
Strategic partnerships: We enhanced our AI Brand Monitoring offering through a partnership with PeecAI, and also began working closely with KNIME, expanding our data science and analytics capabilities.
The launch of our newsletter: In 2025, we began sharing insights, research and updates directly with our community through our monthly newsletter, our new channel for staying connected and informed.
Industry leadership: A special highlight was Bastian Grimm’s appointment to the board of SEOkomm, recognising his long-standing contribution to the search industry.
Internally, we also made time to celebrate together. Our spring, summer and Christmas parties were standout moments, bringing Peak Acers together to reflect, recharge, and enjoy the year’s successes.
Industry Awards
Got your hot cocoa ready? Good, because 2025 was another strong year on the awards front.
2 European Paid Media Awards
2 European Paid Media Award Nominations
These awards wouldn’t be possible without close collaboration and trust. A huge thank you to our clients – especially TUI and Luxair – for the partnership, ambition, and shared commitment to excellence that made these wins possible.
Events
From global conferences to workshops and podcasts, 2025 was a busy and inspiring year on the events circuit.
Peak Ace speakers
Our team took the stage across Europe, sharing insights on SEO, AI, analytics, and digital strategy. Highlights included:
Bastian Grimm – Keynote at SEOkomm, as well as talks at Friends of Search and Äripäev’s Gazelle Congress in Tallinn
Julia Riml – Speaker at SMX Advanced, Performance Marketing Minds, K5 Future Retail Conference, and delivering workshops for the Deutsche Gesellschaft für berufliche Bildung (DGBB)
Franziska Dau – Talks at SEO Day, SEO Vibes, and Search Seekers
Franziska Dau & Jana Fiedler – Speakers at WST Fest (Women in Tech SEO)
Dominique Harris – Speaker and host at SMX Advanced
Toni Preuß – Speaker at Campixx
Beyond conference stages, Peak Ace expertise was also featured in podcasts and partner sessions, including appearances on the Boolee Insights Podcast and 10xMarketer Podcast, as well as hosting Digital Alliance International partners for hands-on workshops in Berlin.
Our 2025 event timeline
January – Search Seekers
February – Äripäev’s Gazelle Congress
March – Friends of Search, ITB Berlin, SMX Munich, eTail EU Germany
April – FIBE Berlin
May – SEO Vibes
June – WST Fest, K5 Future Retail, Contra 2025
August – AdsCamp
October – SMX Advanced, Google Partner Summit, CMO Summit, MEDIENTAGE MÜNCHEN
November – Analytics Summit, SEOkomm
Peak Ace Digital Marketing Meetups 2025
Once again, our Digital Marketing Meetups were among our personal highlights. Held regularly at our Berlin office, these events brought together marketers, strategists, and industry experts for knowledge-sharing, networking, and great conversations.
Meetups took place in February, April, and June, each featuring expert talks and a welcoming, informal atmosphere, complete with drinks and snacks, of course.
Special guests included Vivienne Goizet (Editorial Lead SEO at BILD), Julia Bode (Team Lead SEO at Peak Ace), Roel van de Mortel (CMO at sofatutor) and Antonio Baroni (Senior PPC Manager at Peak Ace)
A big thank you to everyone who joined us throughout the year!
Publications
When we weren’t on stage, we were busy creating in-depth resources to help marketers navigate an increasingly complex digital landscape.
Our 2025 whitepapers and guides
Some of our key publications this year included:
- EAA SEO Guide – A practical guide to common accessibility pitfalls and how to address them
- Internationalisation Whitepaper – An in-depth guide to taking your campaigns global, steering you through essential tactics for ensuring your brand connects with local audiences.
- Cracking the LLM Code – A deep dive into how large language models are reshaping search and visibility
- Branding SEO Guide – Exploring the intersection of brand strength and organic performance
- App Marketing Whitepaper – Expert-produced actionable frameworks for scaling your app marketing strategy in a privacy-first, performance-driven world
Corporate Responsibility & Wellbeing
Giving back remained a core focus in 2025. Alongside our day-to-day work, we made space for initiatives that support both wellbeing and our wider community.
Highlights included our Halloween charity bake sale and our Social Charity Day in June, where Peak Acers volunteered at Hermann-Hesse-Gymnasium in Kreuzberg. This initiative was organised together with Jugendwohnen im Kiez and supported meaningful, hands-on community work.
We’re proud of the time and energy our team invested into these initiatives and are already looking ahead to doing even more in the coming year.
Looking Ahead to 2026
As we step into 2026, we’re excited to build on everything 2025 delivered, from AI innovation and strategic partnerships to award-winning campaigns and community engagement.
Thank you to our incredible team, our clients, our partners, and everyone who joined us at events, meetups, and online throughout the year. You made 2025 one to remember.
Here’s to an even brighter 2026!
