This October, Antonio Baroni (Senior PPC Manager) and Ecem Parlaöz (Team Lead Paid Media), represented Peak Ace at ADworld Experience in Bologna. Known as one of Europe’s biggest PPC conferences focused on real case studies, ADworld Experience delivered two days of advanced learning and networking. Most excitingly for us, Antonio was billed to speak. He gave his presentation of our case study with Leatherman: “The Sharpest Tools in Your Pocket: Carving out a Multi-Channel Strategy” on day two of the conference to great approval.
A warm welcome in Bologna
The day before the event, ADworld organised a delicious welcome dinner featuring Bologna’s signature dishes. From classic tagliatelle al ragù (popularly known as “alla bolognese”) to traditional Italian pizza, the local cuisine set the scene for an incredible conference. It also definitely gave Antonio the energy to prepare for his talk. Throughout the conference, ADworld organised other exciting networking opportunities that kept spirits high and the energy up.
Expert talks: Learning from PPC experts
When the conference kicked off, our Peak Acers were ready to get stuck in. Day one was packed with advanced seminars in English and Italian (with live translation via headphones) led by renowned experts, including Navah Hopkins (Optmyzr), Wesley Geurtsen (NeoSEM), Martjin Beumer (Product Hero), Andrew Lolk (Savvy Revenue) and Manuel Lodi (Studio Samo). The talks focused on cutting-edge developments and best practices, covering everything from PPC for lead generation to social media ads and storytelling. Day two featured practical case studies, one of which was our Leatherman project. Antonio took the stage and showcased Peak Ace’s expertise in international PPC campaigns in a fascinating presentation. The room was packed, and we were delighted to share our work with so many eminent figures from the industry. If you want to check out Antonio’s slides and learn about our Leatherman case study, you can download them now.
Throughout the event, speakers shared insights on topics ranging from PMAX for LeadGen to Value-Based Bidding. One notable topic at the conference centred around the segmentation of portfolio bid strategies based on different kinds of products (“heroes,” “villains,” and “zombies”) — something that sparked plenty of interest! Antonio’s personal highlights included discussions around alternative platforms to Google for PPC campaigns and inventive uses of YouTube, offering fresh perspectives for advertisers.
Audience engagement and ratings
Excitingly, ADworld encouraged participation through the conference app, where attendees could rate each talk from 0 to 5. Talks with the highest ratings were awarded cash prizes. Although we didn’t claim a prize this year, Antonio’s presentation received a solid 4.7/5 rating. We’re certainly proud of that result!
Final thoughts: This is a conference we highly recommend for PPC professionals
Despite some rainy days, Antonio and Ecem had a fantastic time in Bologna. From excellent food and pleasant coffee breaks to the insightful talks and many experts on the ground, ADworld definitely lived up to its reputation. For those working in PPC, it’s a must-attend event for both knowledge sharing and professional growth. We look forward to bringing back these insights, integrating fresh strategies, and contributing to PPC’s evolution in Europe and beyond!
Did you attend ADworld and Antonio’s session this year? What did you think of the event? Let us know! If you didn’t, you can still access Antonio’s slides from the presentation. Download them here!
