AI is revolutionising how businesses operate – reshaping search, brand perception, and digital strategies. But with innovation accelerating at an unprecedented pace, how can companies stay ahead and harness AI’s full potential? And what’s the key to using AI not just for efficiency but as a true competitive advantage?

In his talk, Peak Ace CEO Bastian Grimm explores the evolving AI landscape, highlighting the critical role of branding in SEO and digital success. He delves into how businesses can strengthen brand authority, drive search visibility, and adapt to the AI-driven future. Expect actionable insights, data-backed strategies, and real-world examples on leveraging AI to enhance brand recognition, optimise search performance, and achieve long-term growth.