Our campaign in focus
SharkNinja, a vacuum and cleaning supplies retailer, wanted to further expand its operations in Europe. After already delivering strong results in 2020, the client challenged us to double their revenue by the end of 2021. Our objectives were to increase revenue, increase conversion rate and increase ROAS.
We performed an in-depth audit and got to know our target audience, then got to work with our data-driven strategy. We implemented our optimised structure masterfully, utilising a few important tools like ads customizers, Google Ads, KNIME and more, and launched new products while increasing both efficiency and CVR. We also made Black Friday work for us.
Ultimately, we overdelivered on our objectives. Revenue more than quadrupled, while ROAS and CVR saw significant increases.
