Our campaign in focus
When we started our project with Nets back in April 2018, we discovered that they were the main player for payment solutions in the Nordic countries with a history dating back to 1968. However, over the past couple of years, multiple, innovative start-ups such as iZettle & SumUp had begun to compete with them, especially within the SMB segment. Our task was to help Nets combat the newcomers in the market and harness the colossal potential of digital marketing for their business.
We approached this project by analysing a complex market in great detail. Due to our extensive research and continually revising our approach in accordance with the data we accrued, we executed an effective media strategy utilising innovative features that ultimately led to us exceeding our ambitious goals.