The Digital Reinvention of a Nordic Payment Giant

“Concardis pays off”: How our hard work paid off for this European leader

Home | Reinvention of a Nordic Giant

Our campaign in focus

When we started our project with Nets back in April 2018, we discovered that they were the main player for payment solutions in the Nordic countries with a history dating back to 1968. However, over the past couple of years, multiple, innovative start-ups such as iZettle & SumUp had begun to compete with them, especially within the SMB segment. Our task was to help Nets combat the newcomers in the market and harness the colossal potential of digital marketing for their business.

We approached this project by analysing a complex market in great detail. Due to our extensive research and continually revising our approach in accordance with the data we accrued, we executed an effective media strategy utilising innovative features that ultimately led to us exceeding our ambitious goals.

Objectives

The main objective was to increase Nets’ leads. Secondary to that, we wanted to generate more traffic through direct, organic and paid search, as well as paid and organic social. We also aimed to do this through referral and email.

Strategy

We focused our strategy on PPC, Display and PSA. Paid search was focused to deliver a high number of leads very quickly, Display was used to reach people at the right moment in their online journey and ensure they were converted, and paid social was the ideal way to further lead generation.

Implementation

We created landing pages for each of the countries and continually analysed and optimised the results. We restructured and scaled up paid search accounts, split campaigns by match types and themes, stuck to an aggressive bidding strategy and much more. Ultimately, it was a huge success.