The Digital Reinvention of a Nordic Payment Giant

The main objective was to increase Nets’ leads. Secondary to that, we wanted to generate more traffic through direct, organic and paid search, as well as paid and organic social. We also aimed to do this through referral and email.

We focused our strategy on PPC, Display and PSA. Paid search was focused to deliver a high number of leads very quickly, Display was used to reach people at the right moment in their online journey and ensure they were converted, and paid social was the ideal way to further lead generation.

We created landing pages for each of the countries and continually analysed and optimised the results. We restructured and scaled up paid search accounts, split campaigns by match types and themes, stuck to an aggressive bidding strategy and much more. Ultimately, it was a huge success.