Why LLM Visibility Matters More Than Ever
Search behaviour is changing fast. Users are no longer relying solely on classic Google search, instead they are turning to AI-driven tools like ChatGPT, Gemini, Perplexity, and even Google’s AI Overviews to find answers. The challenge? These systems don’t “rank” pages the way Google once did. Instead, they reference brands, entities, and content they already “know” and trust. For businesses, this shift is critical:
AI Overviews are already costing websites traffic, as users get their answers directly without clicking through.
If your brand isn’t recognised and connected in these new AI ecosystems, you risk becoming invisible at the moment of decision-making.
In short: If AI can’t see you, your customers probably wont either.