AutoScout24 supercharges European growth and future-proofs automotive content in an award-winning collaboration with Peak Ace
When it comes to online car marketplaces, few names carry as much weight as AutoScout24. With over 30 million users per month, the platform has been Europe’s go-to destination for everything on wheels since the late 90s. Offering more than just family cars and classics, users can find motorcycles, quads, and even trucks.
Always ahead of the curve, AS24 chose Peak Ace to drive its international visibility and digital marketing strategy. However, scale comes with its own set of challenges, especially in a rapidly evolving sector like electric vehicles. AS24 set itself some ambitious goals:
- Increase traffic on key transactional terms by more than 30%
- Improve user engagement signals
- Prevent keyword cannibalisation across its extensive content base
Our Holistic Approach for Long-Term Growth
To hit these goals, our strategy had to be as forward-thinking as the brand itself. Over six months, more than 1,000 high-quality content pieces were created, designed to balance expert authority with user-friendly formats. From interactive calculators in the EV sector to restructured FAQs and data-driven guides, the focus was on content that answered real user intent while supporting AS24’s long-term positioning. Internal linking played a major role too, ensuring that every piece of content contributed to the creation of a connected ecosystem rather than isolated pages.
The Award-Winning Results
We are incredibly excited to share insights from our award-winning collaboration. Watch the full video case-study below to get a full overview of the project’s spectacular results and what lessons brands can take from its success.
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