January 30, 2019 – My Media Group, France’s leading independent consulting and media buying group, acquired a 51 % majority share in Peak Ace, Germany’s leading independent performance marketing agency operating in over 20 languages.
With this acquisition, My Media Group takes on a new, international dimension, allowing them to offer their clients truly global campaigns and strategies and thus unlocking new markets and advantageous opportunities to scale internationally. Peak Ace now joins the 5 complementary sister companies that comprise the My Media Group, each offering their own unique approach to digital marketing:
- My Media (media agency)
- Eggs (creative agency)
- Search Foresight (SEO agency)
- GeoVista (local media agency)
- RoiK (media agency)
We are delighted to join My Media Group, a team of talented entrepreneurs who have succeeded in developing an outstanding company, and with whom we share an obsession for delivering performance and results. It is truly terrific to find a partner company which shares our ambitions and recognises the value in fostering a pioneering corporate culture as we do. Now we’re looking to the future – we’re eager to take Peak Ace to the next level and to explore the fortuitous opportunities of our partnership with My Media Group!”
Bastian Grimm, CEO and Director of Organic Search
Established in 2007, Peak Ace is an international performance marketing agency headquartered in Berlin, Germany. With more than 110 employees, Peak Ace implements campaigns in over 20 languages at native speaker level. With its technology-driven approach, Peak Ace is a one-stop shop for highly flexible, data-driven solutions for all relevant performance marketing channels. Consequently, the agency helps customers to significantly optimise their marketing budgets, thus making them more profitable and efficient.
Peak Ace’s core business is performance marketing which includes services in paid advertising (PPC), organic search (SEO), content marketing and marketing technologies such as conversion rate optimisation and digital analytics. Its award-winning, innovative campaigns have been recognised multiple times by the European Search Awards, having been the recipient of the prestigious “Best SEO Campaign” award. Likewise, at the Drum Search Awards, Peak Ace not only won “Best Use of Data” but was also honored with the “Grand Prix” for its work. Working closely with world-renowned brands such as Airbnb, SEPHORA, OTTO Group and A&O Hotels and Hostels, Peak Ace has established itself as a confident market-leader thanks to its dedication to consistently delivering excellence.
About My Media Group
My Media Group is a media company with more than 500 clients, for whom it manages more than 1 billion euros worth of media space each year. Leader in the development of a media strategy directly oriented towards customer acquisition, the company is particularly active in e-commerce, where it has a market share of more than 40% among pure players, with references like Trivago, Groupon, Just Eat and Vistaprint.
With 130 employees, My Media group has successfully completed several acquisitions that have successively integrated Mediatop, Geo Vista, Libre et Change, Synodiance and Pygmalion Media. Becoming a reference player in this market in just a few years, My Media Group intends to accelerate its development, with the group’s strategy based both on its organic growth prospects and on an ambitious external growth strategy in France and internationally.
– CONTACTS –
Anthony RAVAU, Chairman, My Media Group
[email protected] – +33 1 70 98 98 00
Bastian GRIMM, CEO, Peak Ace
[email protected] – +49 30 832 117 400