Peak Ace Wins Leatherman Account for Europe
A new international customer has joined Peak Ace AG’s portfolio: the US multi-tool manufacturer Leatherman. The new partnership will kick off in October this year and will begin with Performance Advertising work for four major European markets (Germany, Italy, France, and Spain). Further European markets will follow in 2022.
Peak Ace will take over Leatherman’s social media and Google Ads accounts for these countries. Peak Ace’s dedicated, international teams will then develop tailored measures to sustainably increase performance and traffic across all Leatherman channels. Using their many years of experience, great technical expertise and an extensive deal of know-how, Peak Ace is pursuing the goal of strengthening Leatherman’s position as the number one stop for multi-tools in Europe.
Leatherman’s high quality tools are manufactured exclusively at the company’s headquarters in the USA. In Europe, Leatherman Europe GmbH manages the business. The expansion of their online stores in individual European countries is an important part of this strategy.
Bastian Grimm, CEO of Peak Ace AG, says of the partnership:
We are very proud to have won Leatherman Europe GmbH as a customer and to be able to support them from Q4 onwards with our expertise in the field of Performance Advertising. We are particularly pleased that, as an international performance marketing agency, we will be able to kick the customer off in several European markets with our experienced, multilingual teams. This is an exciting new challenge that we are delighted to take on.”
Kai Olschinski, EU Marketing Manager of Leatherman Europe GmbH also spoke about the partnership with Peak Ace:
In the future, we want to be even better at reaching the numerous fans of our brand as well as new target groups via our digital channels in the consumer funnel – including within the European core markets that are important to us. Peak Ace is the ideal partner for us as, in addition to their comprehensive digital marketing expertise, they also bring the right prerequisites to successfully implement our jointly developed performance marketing strategy in other European markets in the future.”
Founded by Tim Leatherman in 1983 and headquartered in Oregon, USA, the Leatherman Tool Group is the world’s largest manufacturer of high-quality multifunction tools and distributes to more than 80 countries. True to its principles – unwavering durability, ingenious design and the ability to take on the day – Leatherman helps people around the world successfully overcome challenges big and small.
Leatherman is proud of its heritage: headquartered in Portland, Oregon, its manufacturing facility and corporate headquarters are in the same building. Leatherman offers a 25-year warranty on all tools. Leatherman’s European headquarters opened in Ratingen, Germany, in March 2019.
Media contact Leatherman Europe GmbH
EU Marketing Manager
Phone: +49 2102 5650771
About Peak Ace AG
Established in 2007, Peak Ace AG is an international performance marketing agency headquartered in Berlin, Germany. With more than 130 employees, Peak Ace implements campaigns in over 20 languages at native speaker level.
With a technology-driven approach, Peak Ace is a one-stop shop for highly flexible, data-driven solutions for all relevant performance marketing channels. Consequently, the agency helps clients to significantly optimise their marketing budget, thus making them more profitable and efficient. Peak Ace’s core business is performance marketing which includes services in paid advertising, organic search (SEO), content marketing and marketing technologies such as conversion rate optimisation and digital analytics.
Working closely with world-renowned brands such as Sennheiser, Airbnb, Sage, SEPHORA and McKinsey & Company, Peak Ace has established itself as a confident market-leader thanks to its dedication to consistently delivering excellence.
Media contact Peak Ace AG
Senior Corporate Communications Manager