On November 6, 2025, Peak Acers Franziska Dau (Expert Lead SEO) and Jana Fiedler (Senior SEO Consultant) headed down to Cologne for Germany’s leading SEO conference, SEODay.
This year’s astonishing line-up was made up of innumerable experts, delivering expert insights, practical tips and actionable strategies – with our very own Franziska Dau being one of them!
Here is a recap of some of our favourite moments from SEODay 2025, including a deeper dive into Franziska’s captivating session.
Starting the Day Off with a Bang
SEODay began the right way, with Franziska taking to the stage alongside PeecAI’s Malte Landwehr to spill some serious knowledge about data analysis and LLM optimisation.
In her session, “The New Search: Wie man mit guter Datenanalyse die Performance in LLMs steigern kann,” Franziska wowed audiences with her cutting-edge perspectives on optimising content performance in the rapidly evolving search landscape.
Using and demonstrating proven analysis methods from the Peak Ace toolbox for measurable improvements, Franziska offered audiences a rare view of how our teams at Peak Ace get your brand to rank. Whether it be SEO, LLM Consulting, or AI Brand Monitoring, Peak Ace has a way to make you shine.
Alongside this, Franziska generously provided numerous tools and insights for reliable data collection and analysis, alongside optimal workflows and KPIs relevant for performance analysis in AIO, ChatGPT and Co.
Our Favourite SEODay Sessions
After her session wrapped up, Franziska and Jana swiftly jumped into other sessions, ready to soak up the invaluable knowledge, case studies and discussions on offer.
“Google AI vs. SEO: Wie sieht die Suche der Zukunft aus”.
First up was Johannes Beus’ presentation, “Google AI vs. SEO: Wie sieht die Suche der Zukunft aus”. We knew Johannes had something good to deliver, for as Jana put it, “Room 1 was so full that people were struggling to find a seat”!
Johannes delivered an impressive deep-dive into exactly how AI Overviews and AI Mode work, demonstrating these models’ processes for evaluating, citing and mentioning search results.
It was particularly exciting to learn that between 4-9% of ChatGPT searches are directly comparable to Google searches. While this poses interesting new challenges for SEO, it also opens up an array of new opportunities.
Our takeaways:
- Fluctuations caused by AI integration will make data-led forecasting essential for maintaining stable visibility.
- As user journeys blend classic search with generative interfaces, SEO strategies must now optimise for both environments simultaneously.
Discover at Scale: Mit Prozessen & AI zu Millionen Klicks im Real Estate
Jana and Franziska hurried over to the next session, “Discover at Scale: Mit Prozessen & AI zu Millionen Klicks im Real Estate”, delivered by Björn Darko, Director of Product Management SEO at Aviv Group, one of Europe’s largest PropTech companies.
Björn Darko presented an extremely exciting case study in real estate e-commerce. He explained how Google Discover scores up to 150 times more clicks than traditional blog posts.
Additionally, he highlighted clear processes, competitive analysis and AI-supported content creation can achieve sustainable visibility. His practical presentation highlighted future-oriented strategies for AI and content in the context of SEO.
Our takeaways:
- Discover success requires disciplined processes: regular updates, strong visuals and timely topics all play a decisive role.
- AI-supported workflows enable teams to scale content efficiently without sacrificing editorial quality.
- Understanding audience patterns and monitoring impression data are crucial for consistently appearing in the Discover feed.
Ranked & Referenced: Das Playbook für zitierfähigen Content
Lastly, we joined in Rene Dhemant’s compelling session, “Ranked & Referenced: Das Playbook für zitierfähigen Content”.
Rene provided us with a compelling breakdown of how AI and SEO can work in tandem to make sustainable and citable content, both on Google and LLMs such as ChatGPT.
With concrete strategies, he showed how marketing teams can future-proof their content formats and structures and thus strengthen their online visibility in the long term.
Exploring which formats attract natural backlinks, how unique research elevates authority and why transparent sourcing matters for both human readers and generative systems, Rene’s playbook laid out a clear, repeatable system from ideation to distribution.
Our takeaways:
- Citable content is built on strong research, credible data and clear structure. Such elements reliably attract organic mentions and references.
- Formats such as studies, benchmarks and proprietary analyses offer the strongest potential for natural backlinks.
- Strategic distribution is essential: even the best content needs visibility in the right channels to build long-term authority.
Thank you SEODay, See You Next Year!
A tall thank you is for all of those who took the time to attend our session. We were delighted that so many of you made it!
Of course, thank you to all of the speakers on the SEODay 2025 lineup, and to the organisers for making it all possible. As always, we were astonished at all the work, buzzing ideas and future-proof insights on offer.
To wrap things up, the team left Cologne inspired, energised and ready to put these fresh perspectives into action. The day offered a sharp reminder that search is evolving at breakneck speed. Yet with smart data, strong processes and citable expertise, the path forward looks brighter than ever.
One thing’s certain: the conversation has only just begun, and everyone’s already looking forward to seeing where SEODay takes us next year!