Peak Ace has been recognised once again for its cutting-edge paid media work, this time at the European Paid Media Awards 2025. Our campaign with Luxair has been shortlisted in two categories:
-
Travel/Leisure Campaign of the Year
-
Paid Media Campaign of the Year
These nominations highlight Peak Ace’s strength in driving real business impact through smart strategy, innovative targeting, and exceptional execution in the highly competitive travel sector.
Peak Ace and Luxair: Cleared for takeoff – How Luxair took control in an OTA-dominated market
Luxair’s challenge was clear: increase direct bookings, improve customer ownership, and maintain efficiency while going head-to-head with powerful online travel agencies. No small task.
With Peak Ace’s support, Luxair rolled out a bold, data-driven paid media campaign across Google and Meta. By harnessing language-based targeting, automated pricing updates, and carefully optimised audience strategies, the airline was able to reclaim market share and strengthen its position with customers.
The results speak for themselves:
-
+67% YoY revenue growth
-
Reduced costs and improved ROI
-
Boosted customer engagement and loyalty
This campaign delivered on every front while setting a new standard for how premium airlines can thrive against OTA dominance.
Why it matters
The European Paid Media Awards celebrate the most impactful campaigns across the continent, spotlighting work that blends creativity, strategy, and measurable success. For Peak Ace, being shortlisted in two top categories is a testament to the talent, collaboration, and relentless drive of both our team and our partners at Luxair.
Thank you & good luck to all!
This recognition wouldn’t have been possible without the incredible partnership with Luxair and the dedication of the Peak Ace paid media team. We’re proud to see this campaign soar to new heights and we can’t wait to celebrate at the European Paid Media Awards 2025.
Best of luck to all the finalists. See you there!