Peak Ace has been named among the finalists at this year’s Global Search Awards, recognising the excellence of our SEO, PPC and data-driven content marketing campaigns across the travel and tourism sector.
Every year, the Global Search Awards highlights the best work in search marketing across the globe, selecting campaigns that demonstrate a combination of ingenuity, astute strategy, and concrete results. Peak Ace is truly delighted to be among the finalists for the 2025 Global Search Awards.
Peak Ace’s GSA 2025 Finalists
This year, our work with partners TUI and Luxair was recognised across a grand total of ten categories, demonstrating our ability to rise up to multifaceted digital marketing challenges and consistently deliver on all fronts.
TUI: Dominating Digital Newsrooms with Data (Storytelling)
Peak Ace implemented 27 data-driven digital PR campaigns for TUI in 2024, combining market research, interactive content, and personalised newsroom outreach. The campaign exceeded all targets, generating 748 high-quality backlinks, 350 media mentions, and a significant boost in traffic and visibility across key business segments. By leveraging Peak Ace’s data storytelling and creative content, TUI strengthened its thought leadership and brand awareness in a highly competitive travel market.
Our work with TUI has been shortlisted in the following categories:
- Best Use of Search – Travel/Leisure (SEO): Large
- Best Use of Search – B2C (SEO): Large
- Best Use of Content Marketing: Large
- Best Use of PR in a Search Campaign: Large
- Best Use of Data (SEO): Large
- Best European SEO Campaign
Luxair: Cleared for takeoff – How Luxair took control in an OTA-dominated market
Luxair aimed to increase direct bookings, improve customer ownership, and maintain ad spend efficiency while boosting revenue. Quite the task. With this campaign, they successfully reclaimed direct bookings in an OTA-dominated market through a data-driven digital advertising strategy by Peak Ace, leveraging Google and Meta campaigns, language-based targeting, and automated pricing updates. This approach reduced costs, improved customer engagement, and increased revenue by 67% YoY, strengthening loyalty and brand experience. The campaign set a new benchmark for premium airlines competing against OTAs.
Our work with Luxair has been shortlisted in the following categories:
- Best Use of Search – Travel/Leisure (PPC): Large
- Best Use of Search – B2C (PPC): Large
- Best Integrated Campaign: Large
- Best European PPC Campaign
Thank you & See You There!
This recognition highlights the creativity, strategy, and teamwork behind every Peak Ace campaign. We would like to give a heartfelt thank you to our inspiring clients and partners, as well as the incredible teams behind these projects.
We’re looking forward to celebrating at the 2025 Global Search Awards. Good luck to all the finalists!