Digital marketing agency to support CWS Hygiene’s ambitious expansion with SEO, performance marketing and multilingual content
Berlin, 07.08.25 – Leading hygiene solutions provider CWS Hygiene has chosen Peak Ace AG as its digital marketing partner to support its ambitious growth across key European markets.
This collaboration officially began at the beginning of May, marking the start of an exciting long-term partnership aimed at creating the digital basis for CWS Hygiene’s progressive growth. Peak Ace is committed to leveraging its expertise in digital marketing to drive results for CWS Hygiene, ensuring a positive return on investment.
Under this partnership, Peak Ace will provide expert support in SEO consulting, cross-channel performance campaigns (Google Ads, Microsoft Ads, Meta, LinkedIn) and sound SEO strategy work, alongside the scaled creation and localisation of high-quality content – from educational articles to whitepapers and brochures.
The collaboration will focus on enhancing performance across nine countries, with services provided in German, Dutch, French, Swedish, Polish and English.
Peak Ace’s Performance Advertising, SEO, Content and Tech, Data and AI teams will work closely with CWS Hygiene to identify and capitalise upon opportunities in those markets. By leveraging their data-driven performance expertise and their deep understanding of content, language and local market requirements, the agency aims to boost CWS Hygiene’s revenue and visibility across Europe.
Dominique Harris, VP of Strategy & Innovation at Peak Ace, shared her thoughts on the new partnership:
“We’re incredibly excited to be working with CWS Hygiene on transforming their digital strategy and assisting them in reaching their goals. With our extensive experience in cross-channel performance campaigns and scaling content creation and localisation, we look forward to expanding CWS Hygiene’s reach across Europe. We would like to thank CWS Hygiene for trusting us with their well-established name.”
Craig Dunseath, Senior SEO Manager at CWS Hygiene, also expressed his excitement about the collaboration:
“CWS Hygiene is growing at an impressive rate across Europe. As a result, we needed a partner who could not only transform our digital strategy to reach new audiences but also has a nuanced understanding of various local markets and languages. Peak Ace’s international experience will be integral to our success in those new markets.”
About CWS Hygiene
With innovative, sustainable and digitalised service solutions, CWS Hygiene ensures health, safety and protection in the workplace and in public spaces. Its complete solutions include hand and toilet hygiene from small washrooms to large sanitary facilities, as well as clean entrance and exit areas with mats in building complexes, public buildings and industrial facilities. CWS Hygiene stands for sustainability: thanks to its rental model, the company offers its customers what is known as a “circular economy” and is thus committed to a healthier and safer future. This is supported by 4,000 employees across Europe, approximately 1,700 of whom are based in Germany.
CWS Hygiene is a CWS International company. CWS International currently employs 11,500 people in 15 countries. CWS International GmbH and its subsidiaries are owned by Franz Haniel & Cie. GmbH
About Peak Ace AG
Founded in 2007, Peak Ace AG is a digital marketing agency headquartered in Berlin, Germany. With over 170 employees at offices in Berlin, Paris and Nantes, the agency implements campaigns in 25+ languages at native speaker level.
Delivering unique digital experiences is the core of Peak Ace’s mission. Whether you require paid advertising (PPC), organic search (SEO), content marketing, AI solutions, digital strategy or marketing technology services, Peak Ace is a leading expert in delivering customisable, tailored solutions for its high-profile clients – such as Airbnb, TUI and AutoScout24.
Peak Ace has been recognised for its exceptional standard as an agency many times. Having won multiple prizes for the Best Agency Culture, Peak Ace was also recognised as SEO Agency of the Year and Multi-Territory Agency of the Year in 2023. In 2024, it won nine European and eight Global Search Awards, followed by three more European Search Awards in 2025. Find out more about Peak Ace on our website or on our socials.
Marketing Contact CWS Hygiene
Craig Dunseath
Senior SEO Manager
E-Mail: [email protected]
Press Contact Peak Ace
Dominique Harris
VP Strategy & Innovation
Telefon: +49-30-832-117-439
E-Mail: [email protected]