Double Award Wins for Peak Ace!
Peak Ace Wins at European eCommerce Awards and European Paid Media Awards
This has been a crazy season for awards – and last night was a busy one for us at Peak Ace! On 29th September, both the European eCommerce Awards and the European Paid Media Awards announced their 2022 winners – and we were honoured to win at both of these prestigious ceremonies. By the end of the night, we had taken home five prizes and two Silver Awards!
Of our four European eCommerce Awards nominations, we took home the top prize, European eCommerce Search Campaign of the Year for our campaign with SharkNinja:
Having been nominated for 10 European Paid Media Awards nominations, we took home:
- Best Use of Data: Peak Ace & SharkNinja
- Best Use of Automation: Peak Ace & SharkNinja
- Paid Search Media Campaign of the Year: Peak Ace & SharkNinja
- Retail Campaign of the Year (silver): Peak Ace & SharkNinja
- Shopping Ads Campaign of the Year (silver): Peak Ace & SharkNinja
Bastian Grimm, CEO of Peak Ace, said of the wins:
“This was a stellar night for Peak Ace. We are delighted to have been recognised by two major awards bodies in one night and honoured to have taken home so many awards. As always, I’d like to think our clients for their trust and support, and our Peak Acers who put so much hard work into our campaigns. Thanks to the judges for recognising our expertise and congratulations to our fellow winners!”
Congratulations to all our fellow nominees and winners!
Here’s a quick look at the campaigns we submitted this year
Peak Ace & Softgarden: Recruiting clients for a recruiting specialist
Recruiting software provider Softgarden partnered with us to increase their leads and top impression share while slashing their CPL. Our strategy used in-depth market and target group analysis to identify our audience’s needs and perform a thoroughgoing assessment of Softgarden’s consent management setup.
With our PPC and MarTech teams working together, we created a holistic campaign strategy. Our sophisticated tracking concept and redesigned consent banners garnered stronger, more reliable data. Meanwhile, our ad copy testing focused on our audiences’ emotional responses.
The results speak for themselves. We exceeded all our goals, more than doubling the number of leads and increasing tracking consent opt-ins to a staggering 83%, all while maximising efficiency. Thanks to our outstanding teamwork with our client and across our departments, we set Softgarden up for a long-term leading position in the recruiting sector.
Most importantly, the client was happy:
“Teaming up with Peak Ace enabled us to massively increase our inbound lead supply. Furthermore, we implemented a complex tracking strategy together. This helped us lift our marketing and sales performance across all B2B channels to become one of the key players in the HR tech industry within the last 3 years.”
Peak Ace & SharkNinja: A clean path to growth
SharkNinja, a vacuum and cleaning supplies retailer, wanted to further expand its operations in Europe. After already delivering strong results in 2020, the client challenged us to double their revenue by the end of 2021, increase ROAS to 300% and boost conversions.
We began with an in-depth audit of the account and competitors to get a clear blueprint of what we could optimise. Then developed a data-driven strategy. We maximised seasonal advantages by implementing multiple versions of ad copy to correspond with Black Friday deals.
With creative ad customizer pricing adaptations, we successfully navigated the potential pitfall of daily changing prices across multiple retailers. We also did this incredibly efficiently, automating the process using self-built KNIME workflows.
The result was a hugely profitable campaign with exceptional PPC results. We saw a +435% revenue increase YoY, a 92.4% increase in conversion rate and a 42.57% boost to ROAS. Since we used open-source software, it was all at no additional cost to the client. Further, the client was so pleased with our work that they launched two further European markets with us.
“Peak Ace has played a crucial part in growing our digital presence in Germany in the past year. This involved reorganising the account and introducing a new account structure, alongside the clever use of ad customizers, which both increased sales and cut the cost per acquisition.”
About the European eCommerce Awards
The European eCommerce Awards is a well-established event that works to recognise outstanding work across the eCommerce industry. Esteemed industry experts make up the judging panel and work to detailed criteria to find the worthiest winner.
About the European Paid Media Awards
The Paid Media Awards work to recognise good work in what is an exceptionally competitive space. These awards aim to “shine a light” on the people behind paid media’s contribution to advertising sales and media planning – and the profits that come with these things.