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Der Peak Ace Blog
Online Marketing News, Berichte von Konferenzen, sowie Infos zum Peak Ace Team und Updates zu unseren Events. Schaut regelmäßig vorbei, es lohnt sich!
Die marktführende, unabhängige Media-Agenturgruppe HEROIKS aus Frankreich führt ihre französische SEO-Agentur Search Foresight und ihre deutsche Performance-Marketing-Agentur Peak Ace unter der einheitlichen Dachmarke Peak Ace zusammen. Search Foresight, eine der führenden SEO-Agenturen Frankreichs, trägt fortan den Namen Peak Ace France. Im Jahr 1
The leading French independent advertising group HEROIKS will unite its performance marketing branches in France and Germany under the Peak Ace brand. In an exciting development for both companies, Search Foresight, one of France’s leading SEO agencies, will rebrand to Peak Ace France effective immediately as part of the HEROIKS group’s expandi
A new international client recently joined Peak Ace AG’s portfolio, with the arrival of online car sales site AutoScout24. Peak Ace has been supporting Europe’s largest platform for used and new cars since January 2022 as part of a large-scale content marketing campaign. Within the campaign period, Peak Ace will be working on optimising the platformâ
Mit dem Online-Automarkt AutoScout24 kommt ein neuer internationaler Kunde zum Portfolio der Peak Ace AG hinzu. Seit Januar dieses Jahres wird die europaweit größte Plattform für Gebraucht- sowie Neuwagen im Rahmen einer groß angelegten Content-Marketing-Kampagne durch Peak Ace unterstützt. Innerhalb des Kampagnenzeitraums werden die Inhalte der Pla
Peak Ace AG, a Berlin-based performance marketing agency, has achieved 2022 Premier Partner status in the Google Partners programme. This month, Google recognised the achievements of some of the top-performing digital marketing partners across the globe by awarding Premier Partner status as part of the new Google Partners programme. It has undergone
Another year has gone by - and what a year it's been! As always, Peak Ace has been busy winning awards and appearing at events, but we've also seen through some very special changes. We've opened a new office, signed new clients, adapted to the new working situation brought on by global events, and started a (new) newsletter to document it all. Want to k
Server-side tracking: Get that data! If you're wondering how to make sure that your ads are seen by the right people to maximise potential conversions, you're in the right place. We all know that the new GDPR rules and the restrictions on targeted advertising have made it more difficult to ensure that your ads are optimised, but there is a solution. W
Our awards season has been rounded off by yet another win! Last night, at the Global Content Awards 2021, we were honoured to receive two awards for our content work this year. Our campaign "Trust me, I'm an online doctor" with our client Zava netted us the award for Global Content Strategy of the Year. We were also delighted to
We’re so pleased to let you know that Peak Ace won big at the European Agency Awards 2021, taking home 8 different awards! We won 3 Campaign Awards, including: Best PPC Campaign with TIMOCOM (Rebuilding Paid Search from Lisbon to Moscow) Best Marketing Campaign with Pool Chlor Shop, TIMOCOM and Zava Best Pan Euro
Have you heard the news? Peak Ace mastered the 2021 Global Marketing Awards night, taking home 7 different awards. We won 5 Campaign Awards, including: Global B2C CampaignPeak Ace & Pool Chlor Shop – Swimming against the COVID-19 TideGlobal eCommerce CampaignPeak Ace & Pool Chlor Shop – Swimming against the COVID-19 TideGlobal He
A new international customer has joined Peak Ace AG's portfolio: the US multi-tool manufacturer Leatherman. The new partnership will kick off in October this year and will begin with Performance Advertising work for four major European markets (Germany, Italy, France, and Spain). Further European m
Mit dem US-amerikanischen Multi-Tool-Hersteller Leatherman kommt ein neuer internationaler Kunde zum Portfolio der Peak Ace AG hinzu. Kick-off des Projekts ist im Oktober dieses Jahres – zunächst mit Performance Advertising für die vier Märkte Deutschland, Italien, Frankreich und Spanien. Weitere europäische Märkte folgen 2022. Peak Ace übernimmt
Yes, awards season is still going - and Peak Ace is still winning! We're delighted to have taken home a very special prize at last night's fantastic Global eCommerce Awards ceremony. We were up for two awards: Global eCommerce Search Campaign of the Year and Global eCommerce Large Agency of the Year, and we took home the Global eCommerce Large Agency of
Unser individueller Ansatz für ein kontinuierliches Lernen & Weiterentwickeln Die Peak Ace Academy ist für uns mehr als eine Online-Lernplattform. Vielmehr ist das interne Schulungstool ein elementarer Bestandteil und Eckpfeiler unseres Unternehmens. Mit dem Ziel, das kollektive Wissen unserer Teams besser zu strukturieren und für alle Peak
Our unique approach to learning & development A cornerstone of Peak Ace, the Peak Ace Academy is our internal online learning platform and training programme. We launched the academy years ago, seeking to better structure our teams’ collective knowledge and to empower our Peak Acers to deliver excellenc
There's another reason to celebrate over at Peak Ace HQ, as we're the proud owners of a stunning 11 Global Digital Excellence Awards! Here's a full list of our wins:GLOBAL PPC CAMPAIGN OF THE YEAR – B2C - Peak Ace & Pool Chlor ShopGLOBAL PPC CAMPAIGN OF THE YEAR – B2B - Peak Ace & TIMOCOMGLOBAL BIDDAB
Who doesn't love a cookie? Well, when it comes to virtual cookies, the answers is apparently, everybody. Browsers like Safari and Firefox have been blocking third-party cookies already for some time. Google will (eventually) join the club too. What does this mean for advertisers and website owners relying on cookies to analyse visitor behaviour? That's wher
I personally had high expectations for this episode, and they were definitely met. We were joined by Nick Eubanks, a serial entrepreneur from the States, whose work history will leave you stunned (and wondering why you haven't even managed to do laundry this week...). Nick has co-founded multiple companies and helped even more of them to grow their traffic
Since the EU adopted the GDPR and introduced its corresponding cookie guidelines, using cookie consent banners on your website has become mandatory. A cookie consent banner can help to determine how data can be collected for analysis and thus also for one’s own marketing. It is therefore importan
Seitdem die EU die DSGVO verabschiedet und entsprechende Cookie-Richtlinien eingeführt hat, ist es verpflichtend, auf der eigenen Website einen Cookie-Consent-Banner zu implementieren. Ein solcher Banner kann darüber entscheiden, in welchem Umfang sich Daten noch für Analysen und somit für das eigene Marketing erheben lassen. Es ist daher wichtig, dass
