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Der Peak Ace Blog

Online Marketing News, Berichte von Konferenzen, sowie Infos zum Peak Ace Team und Updates zu unseren Events. Schaut regelmäßig vorbei, es lohnt sich!

Server-side tracking: Get that data! If you're wondering how to make sure that your ads are seen by the right people to maximise potential conversions, you're in the right place. We all know that the new GDPR rules and the restrictions on targeted advertising have made it more difficult to ensure that your ads are optimised, but there is a solution. W

  • Josephine Parkinson

Our awards season has been rounded off by yet another win! Last night, at the Global Content Awards 2021, we were honoured to receive two awards for our content work this year.   Our campaign "Trust me, I'm an online doctor" with our client Zava netted us the award for Global Content Strategy of the Year. We were also delighted to

  • Emily Wilson

We’re so pleased to let you know that Peak Ace won big at the European Agency Awards 2021, taking home 8 different awards!  We won 3 Campaign Awards, including:  Best PPC Campaign with TIMOCOM (Rebuilding Paid Search from Lisbon to Moscow) Best Marketing Campaign with Pool Chlor Shop, TIMOCOM and Zava Best Pan Euro

  • Emily Wilson

Have you heard the news? Peak Ace mastered the 2021 Global Marketing Awards night, taking home 7 different awards. We won 5 Campaign Awards, including: Global B2C CampaignPeak Ace & Pool Chlor Shop – Swimming against the COVID-19 TideGlobal eCommerce CampaignPeak Ace & Pool Chlor Shop – Swimming against the COVID-19 TideGlobal He

  • Emily Wilson

A new international customer has joined Peak Ace AG's portfolio: the US multi-tool manufacturer Leatherman. The new partnership will kick off in October this year and will begin with Performance Advertising work for four major European markets (Germany, Italy, France, and Spain). Further European m

  • Elena Rettner

Mit dem US-amerikanischen Multi-Tool-Hersteller Leatherman kommt ein neuer internationaler Kunde zum Portfolio der Peak Ace AG hinzu. Kick-off des Projekts ist im Oktober dieses Jahres – zunächst mit Performance Advertising für die vier Märkte Deutschland, Italien, Frankreich und Spanien. Weitere europäische Märkte folgen 2022. Peak Ace übernimmt

  • Elena Rettner

Yes, awards season is still going - and Peak Ace is still winning! We're delighted to have taken home a very special prize at last night's fantastic Global eCommerce Awards ceremony. We were up for two awards: Global eCommerce Search Campaign of the Year and Global eCommerce Large Agency of the Year, and we took home the Global eCommerce Large Agency of

  • Josephine Parkinson

Unser individueller Ansatz für ein kontinuierliches Lernen & Weiterentwickeln  Die Peak Ace Academy ist für uns mehr als eine Online-Lernplattform. Vielmehr ist das interne Schulungstool ein elementarer Bestandteil und Eckpfeiler unseres Unternehmens. Mit dem Ziel, das kollektive Wissen unserer Teams besser zu strukturieren und für alle Peak

  • Josephine Parkinson

Our unique approach to learning & development  A cornerstone of Peak Ace, the Peak Ace Academy is our internal online learning platform and training programme. We launched the academy years ago, seeking to better structure our teams’ collective knowledge and to empower our Peak Acers to deliver excellenc

  • Emily Wilson

There's another reason to celebrate over at Peak Ace HQ, as we're the proud owners of a stunning 11 Global Digital Excellence Awards! Here's a full list of our wins:GLOBAL PPC CAMPAIGN OF THE YEAR – B2C - Peak Ace & Pool Chlor ShopGLOBAL PPC CAMPAIGN OF THE YEAR – B2B - Peak Ace & TIMOCOMGLOBAL BIDDAB

  • Josephine Parkinson

Who doesn't love a cookie? Well, when it comes to virtual cookies, the answers is apparently, everybody. Browsers like Safari and Firefox have been blocking third-party cookies already for some time. Google will (eventually) join the club too. What does this mean for advertisers and website owners relying on cookies to analyse visitor behaviour? That's wher

  • Heidi Kärkkäinen

I personally had high expectations for this episode, and they were definitely met. We were joined by Nick Eubanks, a serial entrepreneur from the States, whose work history will leave you stunned (and wondering why you haven't even managed to do laundry this week...). Nick has co-founded multiple companies and helped even more of them to grow their traffic

  • Heidi Kärkkäinen

Since the EU adopted the GDPR and introduced its corresponding cookie guidelines, using cookie consent banners on your website has become mandatory. A cookie consent banner can help to determine how data can be collected for analysis and thus also for one’s own marketing. It is therefore importan

  • Elena Rettner

Seitdem die EU die DSGVO verabschiedet und entsprechende Cookie-Richtlinien eingeführt hat, ist es verpflichtend, auf der eigenen Website einen Cookie-Consent-Banner zu implementieren. Ein solcher Banner kann darüber entscheiden, in welchem Umfang sich Daten noch für Analysen und somit für das eigene Marketing erheben lassen. Es ist daher wichtig, dass

  • Elena Rettner

Last night was a big one for online marketing awards - and the same can be said for us! We took home 5 2021 Global Search Awards last night, including: Best Use of Search B2C (SEO): Peak Ace & Zava Best Use of Search – B2B (PPC): Peak Ace & Timocom Best Use of Content Marketing: Peak Ace and Zava Best Global Large PPC Agency: Peak Ace

  • Emily Wilson

After taking the week off, Peak Ace on Air is back - and boy, do we have a lot to talk about. After months of silence, Google is pushing out multiple updates this summer.  Originally, this episode was only going to cover the Page Experience update, but we quickly noticed that Google has given us four other updates to talk about as well.  Hold on tight, th

  • Heidi Kärkkäinen

How to enter the first stage of your sales funnel with the right content If you are starting a business or want to build up your online presence, you will have two main goals: to raise brand awareness and to generate traffic to your page. After that, it’s up to you to offer relevant content that turns website visitors into customers, and cust

  • Josephine Parkinson

Day 2 of SMX Advanced Europe was packed full of talks, with movers and shakers from the world of search imparting their wisdom. Bringing some much-needed life back to the Peak Ace events space, we were on hosting duty once again, to talks led by Bastian Grimm and friend of the agency Philipp Klöckner. However, even outside of the office, there was tonnes g

  • Josephine Parkinson

The first day of the SMX Advanced Europe Conference 2021 has come and gone - and what a day it was! Packed full of talks from 8 expert speakers on topics ranging from building and maintaining the perfect website to insights into Google's underbelly, including a great session from our very own Julia Riml, Head of PPC here at Peak Ace - there was plenty to ke

  • Emily Wilson

Die digitale Welt ist schnelllebig. Um immer am Ball zu bleiben, entwickeln wir uns stetig weiter. Dabei treiben uns vor allem unsere Leidenschaft für Online Marketing sowie die gemeinsame Mission „Delivering Performance“ an. Was liegt also näher, als genau diese Leidenschaft auch an Auszubildene weiterzugeben? Aus diesem Grund bietet Peak Ace ab dies

  • Elena Rettner
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