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Der Peak Ace Blog
Online Marketing News, Berichte von Konferenzen, sowie Infos zum Peak Ace Team und Updates zu unseren Events. Schaut regelmäßig vorbei, es lohnt sich!
A new international customer has joined Peak Ace AG's portfolio: the US multi-tool manufacturer Leatherman. The new partnership will kick off in October this year and will begin with Performance Advertising work for four major European markets (Germany, Italy, France, and Spain). Further European m
Mit dem US-amerikanischen Multi-Tool-Hersteller Leatherman kommt ein neuer internationaler Kunde zum Portfolio der Peak Ace AG hinzu. Kick-off des Projekts ist im Oktober dieses Jahres – zunächst mit Performance Advertising für die vier Märkte Deutschland, Italien, Frankreich und Spanien. Weitere europäische Märkte folgen 2022. Peak Ace übernimmt
Yes, awards season is still going - and Peak Ace is still winning! We're delighted to have taken home a very special prize at last night's fantastic Global eCommerce Awards ceremony. We were up for two awards: Global eCommerce Search Campaign of the Year and Global eCommerce Large Agency of the Year, and we took home the Global eCommerce Large Agency of
Unser individueller Ansatz für ein kontinuierliches Lernen & Weiterentwickeln Die Peak Ace Academy ist für uns mehr als eine Online-Lernplattform. Vielmehr ist das interne Schulungstool ein elementarer Bestandteil und Eckpfeiler unseres Unternehmens. Mit dem Ziel, das kollektive Wissen unserer Teams besser zu strukturieren und für alle Peak
Our unique approach to learning & development A cornerstone of Peak Ace, the Peak Ace Academy is our internal online learning platform and training programme. We launched the academy years ago, seeking to better structure our teams’ collective knowledge and to empower our Peak Acers to deliver excellenc
There's another reason to celebrate over at Peak Ace HQ, as we're the proud owners of a stunning 11 Global Digital Excellence Awards! Here's a full list of our wins:GLOBAL PPC CAMPAIGN OF THE YEAR – B2C - Peak Ace & Pool Chlor ShopGLOBAL PPC CAMPAIGN OF THE YEAR – B2B - Peak Ace & TIMOCOMGLOBAL BIDDAB
Who doesn't love a cookie? Well, when it comes to virtual cookies, the answers is apparently, everybody. Browsers like Safari and Firefox have been blocking third-party cookies already for some time. Google will (eventually) join the club too. What does this mean for advertisers and website owners relying on cookies to analyse visitor behaviour? That's wher
I personally had high expectations for this episode, and they were definitely met. We were joined by Nick Eubanks, a serial entrepreneur from the States, whose work history will leave you stunned (and wondering why you haven't even managed to do laundry this week...). Nick has co-founded multiple companies and helped even more of them to grow their traffic
Since the EU adopted the GDPR and introduced its corresponding cookie guidelines, using cookie consent banners on your website has become mandatory. A cookie consent banner can help to determine how data can be collected for analysis and thus also for one’s own marketing. It is therefore importan
Seitdem die EU die DSGVO verabschiedet und entsprechende Cookie-Richtlinien eingeführt hat, ist es verpflichtend, auf der eigenen Website einen Cookie-Consent-Banner zu implementieren. Ein solcher Banner kann darüber entscheiden, in welchem Umfang sich Daten noch für Analysen und somit für das eigene Marketing erheben lassen. Es ist daher wichtig, dass
Last night was a big one for online marketing awards - and the same can be said for us! We took home 5 2021 Global Search Awards last night, including: Best Use of Search B2C (SEO): Peak Ace & Zava Best Use of Search – B2B (PPC): Peak Ace & Timocom Best Use of Content Marketing: Peak Ace and Zava Best Global Large PPC Agency: Peak Ace
After taking the week off, Peak Ace on Air is back - and boy, do we have a lot to talk about. After months of silence, Google is pushing out multiple updates this summer. Originally, this episode was only going to cover the Page Experience update, but we quickly noticed that Google has given us four other updates to talk about as well. Hold on tight, th
How to enter the first stage of your sales funnel with the right content If you are starting a business or want to build up your online presence, you will have two main goals: to raise brand awareness and to generate traffic to your page. After that, it’s up to you to offer relevant content that turns website visitors into customers, and cust
Day 2 of SMX Advanced Europe was packed full of talks, with movers and shakers from the world of search imparting their wisdom. Bringing some much-needed life back to the Peak Ace events space, we were on hosting duty once again, to talks led by Bastian Grimm and friend of the agency Philipp Klöckner. However, even outside of the office, there was tonnes g
The first day of the SMX Advanced Europe Conference 2021 has come and gone - and what a day it was! Packed full of talks from 8 expert speakers on topics ranging from building and maintaining the perfect website to insights into Google's underbelly, including a great session from our very own Julia Riml, Head of PPC here at Peak Ace - there was plenty to ke
Die digitale Welt ist schnelllebig. Um immer am Ball zu bleiben, entwickeln wir uns stetig weiter. Dabei treiben uns vor allem unsere Leidenschaft für Online Marketing sowie die gemeinsame Mission „Delivering Performance“ an. Was liegt also näher, als genau diese Leidenschaft auch an Auszubildene weiterzugeben? Aus diesem Grund bietet Peak Ace ab dies
Another Tuesday, another Peak Ace on Air! This one was the third and final episode of our content marketing funnel series. After successfully creating content to attract potential buyers to your brand in the top funnel stages, and convincing them in the middle funnel, you are ready to finally create content that has one goal: a sale or a lead. 'Why did it t
Over the past few months, we have welcomed many new colleagues to our teams here at Peak Ace AG – and while we continue to grow in Berlin, we're also excited to announce we're opening a second location in Germany. Peak Ace will open a new office in Leipzig this August. As a multi-award-winning and int
How to enter the middle stage of your sales funnel with the right content So, you’ve built an online presence and your audience is familiar with both your brand and your content. What’s next? At this stage, you want to achieve two things. You want your audience to engage further with your brand and to develop a deeper interest in your product or serv
https://www.youtube.com/embed/hSxAkdBezrg Monday was our May organic search update on Peak Ace on Air. With Domi away on holiday, Bastian brought in Peak Ace's newest SEO Manager, Munir, as a guest star! Bastian and Munir started by recapping the recent Google I/O conference. This is always a mega event where Google announces a bunch of new updates
