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Der Peak Ace Blog

Online Marketing News, Berichte von Konferenzen, sowie Infos zum Peak Ace Team und Updates zu unseren Events. Schaut regelmäßig vorbei, es lohnt sich!

Das Jahr 2020 steht im Online Marketing ganz im Zeichen einer neuen und nicht nur für Datenanalysten relevanten Disziplin: Consent-Optimierung. Neue rechtliche Rahmenbedingungen erschweren es Online Marketern seit 2019 von einem der wichtigsten Differenzierungsmerkmale gegenüber traditionellem Offline Marketing Gebrauch zu machen: die detailliert auswertb

  • Elena Rettner

As promised last week, the topic of this's week Peak Ace on Air episode was international outreach. Dominique presented the best practises and the pitfalls to avoid in order to make your content campaigns work also in an international setting. There's a lot to take into consideration but the key take-aways can be summarized as follows: "Always five

  • Heidi Kärkkäinen

Folks, we've done it again: at last night's virtual ceremony, Peak Ace bagged 7 Global Marketing Awards! After having been nominated for an incredible 11 campaign awards, our work with die kartenmacherei, Sephora and faireparterie was honoured with awards for best Global SEO Campaign, Global B2C Campaign, Global Use of Data Campaign, Global Content Ca

  • Josephine Parkinson

Another freshly squeezed episode of Peak Ace on Air! This week, Bastian sat down with CEO and co-founder of Re:signal, Kevin Gibbons. And by pure coincidence: the topic of this episode was Re:signal's e-commerce SEO report 2020! After we posted the title of this week's episode on social media, Kevin saw the post on LinkedIn and offered to talk about his ow

  • Heidi Kärkkäinen

We're still not out of awards season yet: rounding off the week is the fantastic news that Peak Ace has been shortlisted for 11 European Agency Awards! It's a stunning achievement for our hard-working teams, whose multi-award-winning campaigns for die kartenmacherei, faireparterie, Yours Clothing are competing against each other to be named Best SEO Camp

  • Josephine Parkinson

Now here's some good news: we've been nominated for Independent Marketing Services Company of the Year (100-300 employees) at The Drum's Agency Business Awards! Recognising and celebrating the cream of the crop in The Drum Network's marketing agencies across the globe, this is a major honour for Peak Ace, even if we don't end up walking home (or rather,

  • Josephine Parkinson

October 6th saw us air our long-awaited episode of Peak Ace on Air covering successful content localisation. Translation is one thing - but localisation is a much more complicated beast. Domi summarised all the elements you need to consider for effective localisation, touching on questions such as: What does content localisation actually mean?

  • Heidi Kärkkäinen

Die digitale Transformation des Geschäftslebens ist essenziell, um sich am Markt durchsetzen zu können und wettbewerbsfähig zu bleiben. Sie kann jedoch insbesondere für kleine und mittlere Unternehmen eine finanzielle sowie strategische Herausforderung darstellen. Wir, die Peak Ace AG, möchten diese Herausforderung im Rahmen des Förderprogramms „go-d

  • Elena Rettner

 In this episode of "Peak Ace on Air", Bastian and Domi look at the relationship between SEO and UX, and whether or not we're designing for the algorithms or for humans. Here are the main takeaways of Bastian's presentation: "Back in the day", so early 2000's, Bastian used to explain SEO to the C-suite with the following three guidelines:

  • Heidi Kärkkäinen

It's a rainy day in Kreuzberg but you wouldn't know it from the sunny atmosphere in Peak Ace HQ: We've been nominated for 11 Global Marketing Awards! This is yet another spectacular achievement following a successful season of nominations and awards for Peak Ace, winning prizes at the European Search Awards, Global Search Awards, Global Agency Awards and

  • Josephine Parkinson

This episode of Peak Ace on Air was all about catching up our viewers with the most recent developments in online marketing. As your companion piece to this episode, here are some of the resources we used, the summary of the episode and some wider reading. 1. Backlinko Google Search user survey The survey analysed 1,801 Google user behaviour

  • Heidi Kärkkäinen

Yes, that's right - it's another awards bulletin from Peak Ace HQ. We're thrilled to announce that we've scooped 3 Global Agency Awards! New to the marketing awards scene, the Global Agency Awards recognises the work of marketing, digital and search agencies on a (wait for it) global scale. At a fully virtual ceremony, with invitees creating the black tie

  • Josephine Parkinson

What a midweek boost here at Peak Ace HQ! We're all celebrating this Wednesday morning because we've just scooped a fantastic 2 Global Search Awards, for Best Global Large SEO Agency and Best Global Large Integrated Search Agency! It's been a wildly successful few months for Peak Ace's trophy cabinet. We won four awards just last week at the European Sea

  • Josephine Parkinson

Remember back in April, when we told you we'd been nominated for 11 European Search Awards? Well, we've only gone and won in four categories! Last night's fully virtual ceremony was one full of big wins for Peak Ace HQ. Our campaign with clients kartenmacherei won Best SEO Campaign, Best Use of PR in a Search Campaign and Best Use of Data. Plus, we pic

  • Josephine Parkinson

Kicking off our Friday to a brilliant start, we’ve just been nominated for a stunning 11 Global Agency Awards! Hot on the heels of our previous 2020 wins at the European Content Awards and Global Digital Excellence Awards, we're thrilled to see our Peak Acers' work recognised as among the best in the world. The fully virtual ceremony takes place on S

  • Josephine Parkinson

It’s not just the sunshine brightening up our week over here at Peak Ace HQ! We’re delighted to announce that we’ve been nominated for a fabulous 12 Global Search Awards, including two for Best Agency. Recognising the world’s brightest search talent and celebrating it at a swanky ceremony in Tribeca, NYC in September, it’s wonderful to see all our

  • Josephine Parkinson

We are reeling from last night's fully virtual ceremony for the Global Digital Excellence Awards. After having received a phenomenal 15 nominations, including three agency awards, we were delighted to go home with (or rather stay home with) a stunning total of eight awards! This was a triumph for our brilliant, globally digitally excellent teams who devo

  • Josephine Parkinson

More good news from a very unusual 2020 awards season: we're shortlisted for a staggering 15 Global Digital Excellence Awards! Celebrating achievements in online and digital marketing, the Global Digital Excellence Awards span a whopping 64 categories. That's 64 opportunities to recognise and reward feats of design and innovation in digital campaigns wor

  • Josephine Parkinson

We’ve had some lovely news to break up the monotony of lockdown. Peak Ace has won a The Drum Search Award! Our campaign with online greetings card shop kartenmacherei, “How data tells wedding stories”, received two honours from The Drum. Not only was it highly commended in the SEO – Most Effective Use of Content category, it also won for SEO – M

  • Josephine Parkinson

We are raising the roof (separately, in our respective homes, that is) at the news that Peak Ace has been shortlisted for 11 European Search Awards, including Best Large Integrated Search Agency! Our 2019 campaign with plus-size clothing brand Yours Clothing netted three nominations, while our partnership with online card shop kartenmacherei made the shor

  • Josephine Parkinson
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