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Der Peak Ace Blog
Online Marketing News, Berichte von Konferenzen, sowie Infos zum Peak Ace Team und Updates zu unseren Events. Schaut regelmäßig vorbei, es lohnt sich!
Happy new year! Peak Ace on Air is back and oh boy, are we excited for a whole host of new and exciting episodes. Next week, we'll welcome James Brockbank from Digitaloft to tell us all about international content marketing campaigns and how to make them successful. Plus, in February, our own Paul Dagert will reappear on our show and talk about the hi
It's hard to believe it, but we've finally reached the last Peak Ace on Air episode of 2020! We ended the year with a bang by inviting not one, not two but three guests. We were very happy to be joined by renowned SEO expert and consultants Arnout Hellemans (NL), Nick Wilsdon (UK) as well as our own Head of PPC, Julia Riml. And of course, with company li
This episode came as a little bit of a surprise to everyone. As Dominique wasn't able to give her presentation on content marketing as scheduled, Bastian whipped up an episode based on the new Google Core update. This update came right in the middle of the most important shopping season of the year (and in 2020, when e-commerce has been more crucial than
At last, we've made it to December - 2020 is nearly over! To see you through to the end of the year, Bastian and Domi prepared a roundup of the latest in organic search - here are some of the highlights. A health portal launched on Germany's Google search results Following the sea of misinformation that came with the COVID-19 pandemic, the German g
First, we have a confession to make: this episode was not only about site migrations. As Black Friday is coming up this week, Bastian and Dominique put together an impromptu rundown of some essential info before the biggest day of the e-commerce calendar. That's the thing about live episodes: plenty of room for surprises! Black Friday 2020 Statistics
Good morning! It's another awards update from us as last night we nabbed a stunning 2 Global Content Awards! Rounding out a really wonderful year of awards recognition (truly, the main thing any of us will remember about 2020), it was a delight to see our teams' hard work rewarded by industry experts. This time around, the spotlight was on our multi-award
It's November, which means e-commerce companies are getting ready for their busiest and most profitable time of the year: the holiday season. This all kicks off with Black Friday, which this year comes on November 27th. For e-commerce sites, the final preparations are well underway. That's why in this episode of Peak Ace on Air, we wanted to give our
We hope you're having a lovely day - we've just had ours considerably perked up. We've just been shortlisted for 11 Global Content Awards! "What, more awards?" you might be thinking. This is actually the inaugural year of the Global Content Awards, after we won two European Content Awards all the way back in February (we actually went to a *live* awards
Did you miss us? After a week's break, we're back with another episode of Peak Ace on Air. And what better way to start a new month than with a little recap of what actually happened in October in the world of organic search. (Spoiler: it was a lot.) How does a Google search actually work? You're in luck: Google published an hour-long video explain
Ach, Konferenzen, wie haben wir sie vermisst! Wir wissen, was ihr jetzt denkt: Eine Konferenz, die im Real Life stattfindet? Mit Menschen, die zusammen in geschlossenen Räumen sitzen? Doch die Organisatoren der AllFacebook Marketing Conference 2020 waren auf ihre Aufgabe in Berlin bestens vorbereitet – sie hatten bereits Anfang September die Erfahrung gem
Oh, conferences, how we’ve missed them! Now we know what you’re thinking: a conference taking place in real life, with people together indoors? How? However, having already had the experience of organising another socially distant conference in Munich at the beginning of September, the organisers were up for the task. With a smaller number of guests than
After having been nominated for 5 prizes from The Drum network last week, the Agency Business Awards named us Independent Marketing Services Company of the Year (100-300)! It's a real achievement to win this title from among a very select group of competitors, all members of the exclusive Drum Network, and an affirmation of our outstanding success as an e
Ready for some more awards updates? Great, because here's something we couldn't even cram into last week with the three The Drum Awards shortlist announcements: at Thursday's European Agency Awards, we scooped a fantastic 5 prizes! We'd been nominated for 11 European Agency Awards, with our multi-award-winning campaigns with kartenmacherei, faireparterie
Strap in: it's a mega awards update from us this week! This week saw the shortlist announcements for The Drum Network's three upcoming awards ceremonies. The Drum released the names of the agencies and campaigns up for prizes in The Drum Awards for Content, The Drum Awards for Digital Industries, and The Drum Awards for Social Media. The Drum's awards are
Das Jahr 2020 steht im Online Marketing ganz im Zeichen einer neuen und nicht nur für Datenanalysten relevanten Disziplin: Consent-Optimierung. Neue rechtliche Rahmenbedingungen erschweren es Online Marketern seit 2019 von einem der wichtigsten Differenzierungsmerkmale gegenüber traditionellem Offline Marketing Gebrauch zu machen: die detailliert auswertb
As promised last week, the topic of this's week Peak Ace on Air episode was international outreach. Dominique presented the best practices and the pitfalls to avoid in order to make your content campaigns work in an international setting too. There's a lot to take into consideration but here are some key takeaways: Make it clear to the other person
Folks, we've done it again: at last night's virtual ceremony, Peak Ace bagged 7 Global Marketing Awards! After having been nominated for an incredible 11 campaign awards, our work with die kartenmacherei, Sephora and faireparterie was honoured with awards for best Global SEO Campaign, Global B2C Campaign, Global Use of Data Campaign, Global Content Ca
Another freshly squeezed episode of Peak Ace on Air! This week, Bastian sat down with CEO and co-founder of Re:signal, Kevin Gibbons. And by pure coincidence: the topic of this episode was Re:signal's e-commerce SEO report 2020! After we posted the title of this week's episode on social media, Kevin saw the post on LinkedIn and offered to talk about his ow
We're still not out of awards season yet: rounding off the week is the fantastic news that Peak Ace has been shortlisted for 11 European Agency Awards! It's a stunning achievement for our hard-working teams, whose multi-award-winning campaigns for die kartenmacherei, faireparterie, Yours Clothing are competing against each other to be named Best SEO Camp
Now here's some good news: we've been nominated for Independent Marketing Services Company of the Year (100-300 employees) at The Drum's Agency Business Awards! Recognising and celebrating the cream of the crop in The Drum Network's marketing agencies across the globe, this is a major honour for Peak Ace, even if we don't end up walking home (or rather,
