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Der Peak Ace Blog
Online Marketing News, Berichte von Konferenzen, sowie Infos zum Peak Ace Team und Updates zu unseren Events. Schaut regelmäßig vorbei, es lohnt sich!
It’s only May, but 2021 is already a big year for awards at Peak Ace, having been nominated for a fantastic 15 Global Agency Awards. Well, the results are in. Drum roll, please… Peak Ace took home 7 awards, including… Best Agency CultureDigital Agency of the YearPPC Agency of the YearIntegrated Search Agency of the YearIndependent Agency of t
This week's Peak Ace on Air had technically already taken place. Charlotte Byrne, our Paid Media Specialist from the UK, gave a speech about ad copywriting at SMX Create back in April. There is also already a recap of that speech in our blog. But because it's much nicer to hear someone talk about something rather than just read about it, we wanted to invite
April is behind us and it means it's time to recap what has happened in the world of organic search. Google announced they'd be postponing their May Core Web Vitals update, but we won't really be talking about that in this episode. Instead we'll be covering content A/B testing, keyword mapping and SEO-split testing. Google's program for reporting indexing i
In this week's episode of Peak Ace on Air we discussed digital analytics. We had the pleasure of welcoming back returning guest and topic expert Arnout Hellemans from the Netherlands. He last joined us for the Christmas episode, and it's always great to have him on the show. This week it was especially welcome, as Dominique couldn't make it and Bastian didn
Earlier this week, Peak Ace's new PPC Manager Charlie Byrne delivered a talk on ‘Ad Copywriting from A Copywriter’s Perspective’ as part of SMX Create, a brand-new Search Engine Land event. The SMX Create speakers shared actionable tactics for crafting compelling content that will boost both organic rankings and improve paid search ROI. As part o
Welcome to another episode of Peak Ace on Air! On today's menu: ToFu. In the marketing world, ToFu means "Top of the Funnel" or the first contact a brand or company has with a potential customer. Peak Ace's own content marketing manager, Carina, will guide you in how to use content marketing to make a perfect first impression on your next new customer.
Q1 is already behind us! It's hard to believe how quickly time is passing, but as it is time for another recap episode, another month must have gone by. Before we get to this week's topic, we should mention that if you missed our birthday episode from last week we higly recommend you head over to the recap post. Peak Ace on Air had its first birthday
Our baby is growing up! On Tuesday we celebrated Peak Ace on Air’s first birthday with a relaxed but super-informative episode about where SEO, paid search and PPC are going. Bastian and Domi were joined by Peak Acers Julia Riml and Paul Draegert, our PPC and Paid Social experts respectively. Plus, we welcomed special guests Cindy Krum, CEO of MobileMoxi
This week's episode of Peak Ace on Air was all about events. The hybrid version of SMX Munich took place last week. Meanwhile, events expert Aleksanda Panyukhina joined Bastian and Domi as a special guest to discuss the wildest year in events since... well, it's probably been the wildest year in events ever. Aleksandra has worked in the events sector sin
Another week, another new episode of Peak Ace on Air! This time as accurate as ever as Bastian and Domi were talking about Google's move to mobile-first indexing in March 2021. Or technically we should talk about mobile-only indexing. Why so? In this episode you'll find out! Before Bastian and Domi got into the topic of the week they discussed a bit a
Finally, after some weeks of re-shuffling and re-scheduling, we finally welcomed our very own senior content marketing manager Sarah Weingarten on Peak Ace on Air! Sarah has six years of digital and content marketing experience under her belt, and having come to Peak Ace from a B2B company, there's no better person to talk to about B2B content mark
It feels like we're rushing through 2021! It's already March and the time for the organic search update for February has come. Lots of interesting things have happened and we had many topics to discuss. Some of the updates were even a bit controversial, which just goes to show that in the world of organic search, nothing is set in stone. Associations
Welcome to another edition of Peak Ace on Air! This was a jam-packed episode - a former Peak Acer described it as "8 months of PPC in an hour". And that's completely accurate! A lot of important changes have happened or are about happen in the pay-per-click world, so we were glad our Head of PPC, Julia Riml, could come give us the lowdown. Her slides
This week's episode was all about website quality and how to monitor it. We had Ryte technical SEO analyst Izzi Smith come by the show to give her take. What is website quality? Bastian started off by asking Izzi how she would define website quality and where she would start with a website quality evaluation. Izzi explained that in her opinion, it'
Das bevorstehende Apple iOS Update (v14.5) sowie angepasste Datenschutzrichtlinien stellen sowohl Social-Media-Plattformen als auch Online Marketer vor eine große Herausforderung. Apple hat das neue Framework „AppTrackingTransparency“ (ATT) entwickelt. Nach dem Release des neuen Updates erhalten Apple-Nutzer beim Download einer App eine Meldung, ob sie
Today's topic was definitely an important one as we broke the record for the amount of people watching us live! And no wonder as the topic was the new iOS 14 update and its impact for marketing. And nobody is better to talk about it than our own Head of Paid Social, Paul Drägert! He created a very thorough presentation for us all, which can be access
Social media platforms and online marketers found themselves in something of a bind with Apple’s latest iOS update and its new privacy policy changes. The new App Tracking Transparency feature (ATT) means users will see a prompt asking them to agree to apps or websites tracking their activity and sharing it with third parties for advertising purposes. M
Welcome to another freshly squeezed recap of Peak Ace on Air. This is a recap within a recap, as this week's episode took us through everything that happened in January in the world of organic search. But, before we get to that, we'd like to divert your attention to Bastian and Domi's upcoming speaking engagements. Bastian will take the virtual stage
2020 was truly a year like any other; very unremarkable, nothing to report really. See you next year! -- No, of course as it was for anyone, this year was rife with challenges. However, we were fortunate enough to find that 2020 gave us many opportunities for growth, care and success. We'd like to give you an overview of what a historic year it was at
Another episode of Peak Ace on Air, and another episode where we couldn't help but chat for a full hour. It's hard to avoid when your guest and the topic are both so interesting! We were delighted to welcome James Brockbank - he's such an expert when it comes to international content marketing campaigns. As the founder and managing director of a conte
