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Der Peak Ace Blog
Online Marketing News, Berichte von Konferenzen, sowie Infos zum Peak Ace Team und Updates zu unseren Events. Schaut regelmäßig vorbei, es lohnt sich!
Good morning! It's another awards update from us as last night we nabbed a stunning 2 Global Content Awards! Rounding out a really wonderful year of awards recognition (truly, the main thing any of us will remember about 2020), it was a delight to see our teams' hard work rewarded by industry experts. This time around, the spotlight was on our multi-award
It's November, which means e-commerce companies are getting ready for their busiest and most profitable time of the year: the holiday season. This all kicks off with Black Friday, which this year comes on November 27th. For e-commerce sites, the final preparations are well underway. That's why in this episode of Peak Ace on Air, we wanted to give our
We hope you're having a lovely day - we've just had ours considerably perked up. We've just been shortlisted for 11Â Global Content Awards! "What, more awards?" you might be thinking. This is actually the inaugural year of the Global Content Awards, after we won two European Content Awards all the way back in February (we actually went to a *live* awards
Did you miss us? After a week's break, we're back with another episode of Peak Ace on Air. And what better way to start a new month than with a little recap of what actually happened in October in the world of organic search. (Spoiler: it was a lot.) How does a Google search actually work? You're in luck: Google published an hour-long video explain
Ach, Konferenzen, wie haben wir sie vermisst! Wir wissen, was ihr jetzt denkt: Eine Konferenz, die im Real Life stattfindet? Mit Menschen, die zusammen in geschlossenen Räumen sitzen? Doch die Organisatoren der AllFacebook Marketing Conference 2020 waren auf ihre Aufgabe in Berlin bestens vorbereitet – sie hatten bereits Anfang September die Erfahrung gem
Oh, conferences, how we’ve missed them! Now we know what you’re thinking: a conference taking place in real life, with people together indoors? How? However, having already had the experience of organising another socially distant conference in Munich at the beginning of September, the organisers were up for the task. With a smaller number of guests than
After having been nominated for 5 prizes from The Drum network last week, the Agency Business Awards named us Independent Marketing Services Company of the Year (100-300)! It's a real achievement to win this title from among a very select group of competitors, all members of the exclusive Drum Network, and an affirmation of our outstanding success as an e
Ready for some more awards updates? Great, because here's something we couldn't even cram into last week with the three The Drum Awards shortlist announcements: at Thursday's European Agency Awards, we scooped a fantastic 5Â prizes! We'd been nominated for 11 European Agency Awards, with our multi-award-winning campaigns with kartenmacherei, faireparterie
Strap in: it's a mega awards update from us this week! This week saw the shortlist announcements for The Drum Network's three upcoming awards ceremonies. The Drum released the names of the agencies and campaigns up for prizes in The Drum Awards for Content, The Drum Awards for Digital Industries, and The Drum Awards for Social Media. The Drum's awards are
Das Jahr 2020 steht im Online Marketing ganz im Zeichen einer neuen und nicht nur für Datenanalysten relevanten Disziplin: Consent-Optimierung. Neue rechtliche Rahmenbedingungen erschweren es Online Marketern seit 2019 von einem der wichtigsten Differenzierungsmerkmale gegenüber traditionellem Offline Marketing Gebrauch zu machen: die detailliert auswertb
As promised last week, the topic of this's week Peak Ace on Air episode was international outreach. Dominique presented the best practices and the pitfalls to avoid in order to make your content campaigns work in an international setting too. There's a lot to take into consideration but here are some key takeaways: Make it clear to the other person
Folks, we've done it again: at last night's virtual ceremony, Peak Ace bagged 7 Global Marketing Awards! After having been nominated for an incredible 11 campaign awards, our work with die kartenmacherei, Sephora and faireparterie was honoured with awards for best Global SEO Campaign, Global B2C Campaign, Global Use of Data Campaign, Global Content Ca
Another freshly squeezed episode of Peak Ace on Air! This week, Bastian sat down with CEO and co-founder of Re:signal, Kevin Gibbons. And by pure coincidence: the topic of this episode was Re:signal's e-commerce SEO report 2020! After we posted the title of this week's episode on social media, Kevin saw the post on LinkedIn and offered to talk about his ow
We're still not out of awards season yet: rounding off the week is the fantastic news that Peak Ace has been shortlisted for 11Â European Agency Awards! It's a stunning achievement for our hard-working teams, whose multi-award-winning campaigns for die kartenmacherei, faireparterie, Yours Clothing are competing against each other to be named Best SEO Camp
Now here's some good news: we've been nominated for Independent Marketing Services Company of the Year (100-300 employees) at The Drum's Agency Business Awards! Recognising and celebrating the cream of the crop in The Drum Network's marketing agencies across the globe, this is a major honour for Peak Ace, even if we don't end up walking home (or rather,
October 6th saw us air our long-awaited episode of Peak Ace on Air covering successful content localisation. Translation is one thing - but localisation is a much more complicated beast. Domi summarised all the elements you need to consider for effective localisation, touching on questions such as: What does content localisation actually mean?
Die digitale Transformation des Geschäftslebens ist essenziell, um sich am Markt durchsetzen zu können und wettbewerbsfähig zu bleiben. Sie kann jedoch insbesondere für kleine und mittlere Unternehmen eine finanzielle sowie strategische Herausforderung darstellen. Wir, die Peak Ace AG, möchten diese Herausforderung im Rahmen des Förderprogramms „go-d
 In this episode of "Peak Ace on Air", Bastian and Domi look at the relationship between SEO and UX, and whether or not we're designing for the algorithms or for humans. Here are the main takeaways of Bastian's presentation: "Back in the day", so early 2000's, Bastian used to explain SEO to the C-suite with the following three guidelines:
It's a rainy day in Kreuzberg but you wouldn't know it from the sunny atmosphere in Peak Ace HQ: We've been nominated for 11 Global Marketing Awards! This is yet another spectacular achievement following a successful season of nominations and awards for Peak Ace, winning prizes at the European Search Awards, Global Search Awards, Global Agency Awards and
This episode of Peak Ace on Air was all about catching up our viewers with the most recent developments in online marketing. As your companion piece to this episode, here are some of the resources we used, the summary of the episode and some wider reading. 1. Backlinko Google Search user survey The survey analysed 1,801 Google user behaviourÂ
