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    Be one step ahead of the competition.

     

    • Google’s AI Overviews (formerly: Search Generative Experience) are the integration of generative AI into Google search results
    • They not only answer simple information queries, but also help with commercial searches for products or services
    • Rankings and traffic in search will be actively influenced by AI Overviews

     

    We ensure that your company is optimally prepared for the Europe-wide launch of Google’s AI Overviews and always stays one step ahead of the competition.

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    Find out everything about Google's new AI Overviews

    This is what Google’s new AI Overviews look like

    Google’s AI Overviews have been live in the USA since May. They are a significant new feature that provides AI-generated answers to complex search queries directly in the search results. This is done by integrating large language models (LLMs) that can understand, process and generate natural language.

    In future, AI Overviews will be placed “above” the organic results. The content consists of three main components: the AI Snapshot, the Conversational Mode and the Vertical Searches.

    AI Overviews directly impact rankings and traffic in search

    The introduction of AI Overviews is probably the biggest change to Google Search since the Panda Update (2011). By placing them “above” the search results, they push them further “down”. This means:

    • AI Overviews can map the user journey in a snapshot and offer much more interactivity than a featured snippet
    • Traditional search results become less visible for users
    • Impact on top ranking traffic as a top position in Google Search does not guarantee a top position in AI Overviews
    • AI overviews will have a similar effect to the “featured snippet”: simple (definition) questions are answered directly in the snapshot content (“zero-click answers”)
    • Easy-to-answer upper-funnel topics will generate less traffic in future

    The travel industry as a practical example

    Google’s AI Overviews represents significant changes for the travel industry. Traditional search results are complemented by AI-generated snippets that provide comprehensive and detailed information on destinations, hotels and local attractions. These snapshots summarise data from various sources, which significantly improves the user experience and provides detailed insights without additional clicks.

     

    Find out more
    The introduction of Google AI Overview marks a significant step in the evolution of search engine technology. It offers users a more efficient and detailed way of obtaining information and at the same time presents companies with the challenge of adapting their content and strategies to the new requirements. By implementing suitable measures at an early stage, companies can make the most of the opportunities offered by the AI Overviews and significantly increase their visibility and reach.

    Franziska Dau

    Senior SEO Manager & AI Overview Expert

    How your brand will appear in Google’s AI Overviews

    Our comprehensive AI Overviews (formerly SBU) assessment includes a quantitative and qualitative snapshot analysis based on a pre-agreed keyword set (either provided by you or your team or suggested by Peak Ace).

     

    Request your assessment now
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    Find out everything about Google's new AI Overviews