If you’re active in multiple markets, developing and implementing an effective PPC automation strategy can be challenging. If you’re in the B2B business, it’s can be more challenging still! If this is a problem you face, worry not, Rene is here to help. Let’s dissect the strategic use of Merchant Center feeds and data in search ads, learn how to leverage the KNIME Analytics Platform for seamless data orchestration, and gain real-life insights from a retailer operating across 20 countries. At the end of the session, you’ll walk away with actionable insights to tangibly improve your PPC campaign results.