There’s another reason to celebrate over at Peak Ace HQ, as we’re the proud owners of a stunning 11 Global Digital Excellence Awards!
Here’s a full list of our wins:
GLOBAL PPC CAMPAIGN OF THE YEAR – B2C – Peak Ace & Pool Chlor Shop
GLOBAL PPC CAMPAIGN OF THE YEAR – B2B – Peak Ace & TIMOCOM
GLOBAL BIDDABLE CAMPAIGN OF THE YEAR – Peak Ace & TIMOCOM
GLOBAL SEO CAMPAIGN OF THE YEAR – B2C – Peak Ace & Zava
BEST GLOBAL OUTREACH CAMPAIGN – Peak Ace & Zava
GLOBAL ORGANIC CONTENT CAMPAIGN OF THE YEAR – Peak Ace & Zava
BEST GLOBAL INTERACTIVE CAMPAIGN – Peak Ace & Zava
GLOBAL ROI CAMPAIGN OF THE YEAR – Peak Ace & TIMOCOM
BEST GLOBAL USE OF DATA – Peak Ace & Pool Chlor Shop
GLOBAL PPC AGENCY OF THE YEAR
GLOBAL SEO AGENCY OF THE YEAR
GLOBAL INTEGRATED DIGITAL AGENCY OF THE YEAR (silver award)
A newer addition to the Don’t Panic events roster, the Global Digital Excellence Awards celebrates excellence with a broader focus than the purely agency or channel awards. We swept the 2020 Global Digital Excellence Awards with 8 wins out of 15 nominations. It was also one of our first virtual awards ceremonies – very historic! Feels even better to have beaten our win count from last year.
We’re particularly delighted to add these trophies to our shelf after the news that Peak Ace is second on the Global Search Awards leaderboard for most awards won in Europe!
Our winning campaigns in focus
Want to know more about why we won? Let’s take a closer look at the strategies behind some of our winning campaigns.
Peak Ace and Chlor-Pool Shop – Swimming against the COVID-19 tide
Our work with Pool-Chlor-Shop has already scooped its fair share of awards. A swimming pool shop based in Germany, Pool-Chlor Shop saw an unexpected uptick in business in 2020 – which meant our quick campaign restructure in February and March saw us on good footing for the summer rush.
Our campaign aims were to attract new customers, improve the customer satisfaction rate, and work on security-related technical features. Rapidly-changing search trends meant we had to think fast to make the most of the renewed interest in pools. Combined with a great strategy and a dash of automation, we had a winner on our hands!
We boosted click coverage to 120% above peer group average and increased revenue by 131% YoY. Plus, not only did our team exceed all their goals, but the revenue figures could have been even higher – had the pool mania not caused an industry-wide shortage!
Robert Dicke, CEO of Pool-Chlor-Shop GbR, said:
“2020 was a record-breaking year for us – we’re looking forward to breaking another one with Peak Ace this year!”
Peak Ace & TIMOCOM – Rebuilding Paid Search from Lisbon to Moscow
TIMOCOM, Europe’s leading procurement platform for transport contracts, needed their paid search channel overhauled (sort of a pun there?) in the wake of the corona crisis. We got to work, with our audit showing exactly how and where TIMOCOM’s account structure and tracking could use some optimisations.
We built campaigns in 24 languages, which are now live in 28 countries and ended the collaboration with 831 campaigns, and 7,099 ad groups and ads!
And our client was happy:
“Both operationally and in terms of consulting, Peak Ace shows us new ways to get even more out of our PPC campaigns”.
Peak Ace and Zava – Trust me, I’m an online doctor
European telehealth provider Zava needed a content strategy that raised its profile and positioned it as an expert. That’s why our team produced a data-driven campaign, publishing papers on little-discussed but socially urgent medical topics like how we treat childless women in society and the digitalisation of the medical field.
The results? Zava’s authority score increased thanks to a great deal of high-trust media mentions, and the attention was especially useful in a year where a digital solution for medical care was in such great demand.
“Thanks to our productive collaboration, smart use of digital PR and synergies between us and Peak Ace, the campaign was so successful we can’t wait to roll it out internationally.”
Pop that champagne!
Peak Ace CEO Bastian Grimm says of the news:
“It’s an honour to see this recognition from the Global Digital Excellence Awards, and it’s amply shared between all our Peak Acers and our clients. Thank you so much, and congratulations to everyone involved in our campaigns and at our agency!”
Congratulations to all our fellow winners and nominees!