Finally, the cat is out of the bag! As of August 1st, Peak Ace has an in-house Conversion Rate Optimisation Team – CRO for short. We would like to welcome our new colleagues to Peak Ace.
Our CRO team consists of Conversion Designer Lutz Brüggemann and UX & Conversion Analyst Steffen Bath and is headed by Sandra Martin. Having worked together for two years already (first at ConversionLift, then at LEAP/) the trio is joining Peak Ace as a well-established team.
Sandra has been working in Conversion Optimisation for four years. Before that, she studied business administration with a focus on marketing and macroeconomics. She lives a life as black as her dog (which is very black) and loves the outdoors.
As a trained Graphic Designer, Lutz has been involved in Conversion Design for four years. With his distinctive sense of typography and a keen eye for photography, he takes care of everything related to user-centred design, from landing page design to A/B/n testing, to individual elements of a web page that need (re-)designing. He is a passionate music lover and also likes spending time outdoors.
Steffen is a Digital Analyst with six years’ of experience, first in SEO and the last two years in CRO. In his role as UX & Conversion Analyst, he draws on his knowledge and experience from his studies in linguistics, communication, and psychology. In his spare time, he loves the odd basketball game as well as playing the guitar.
Marcel Prothmann, Director Performance Advertising:
Sandra, Lutz and Steffen are such an experienced team – We are thrilled to have them on board! In our core disciplines – SEO, PPC, Social Advertising and Performance Content Marketing – we already work conversion driven. Our new, experienced CRO team is the missing link that completes us perfectly.
Now we can direct AdWords users to the right conversion-optimised landing page, think gender and demographic targeting, or we can concentrate on message matching landing pages, banners and ads. In SEO and Performance Content Marketing, specially targeted landing pages minimise losses and increase conversion rates.
Having seen what the team can do during previous joint client projects, I am very pleased to be able to offer their joint expertise to all our customers. Again, welcome to the team Sandra, Lutz and Steffen!
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What is Conversion Rate Optimisation?
In Online Marketing, CRO describes all measures that increase a website’s conversion rate. While our other core disciplines in Online Marketing such as PPC, SEO and Performance Content Marketing primarily generate traffic, our CRO Team looks at how this traffic can be converted. For our clients, this means more conversions, more leads and more sales.
Following an extensive kick-off workshop, we analyse your target group in detail. By improving usability and design we can specifically cater to the needs and wants of your users. Happy customers make higher conversion rates and the results are measurable: you get more out of your ad spend. This way, we can help you to work more efficiently and generate higher profits in the long run.
How can you benefit from Conversion Rate Optimisation?
Conversion Rate Optimisation is a comprehensive approach aiming at improving your website’s performance based on marketing psychological insights about your target audience. Following an in-depth personal consultation, we develop a customised optimisation strategy for you.
Depending on your individual needs, this strategy can consist of a mix of these instruments:
- A/B/n Testing
- UX Testing
- Conversion Consulting
- Landing page creation
While we work with you, you will gain valuable knowledge which will be useful to you at a later stage as well. Contact us to find out how we can strengthen your online presence.
